本文關(guān)鍵詞：寧夏A縣農(nóng)村信用合作聯(lián)社營銷人員激勵(lì)機(jī)制優(yōu)化研究　出處：《寧夏大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：農(nóng)村信用合作聯(lián)社是經(jīng)營貨幣的區(qū)域性金融機(jī)構(gòu),它是支撐新農(nóng)村發(fā)展建設(shè)、服務(wù)“三農(nóng)”的中堅(jiān)力量,農(nóng)村信用合作聯(lián)社通過市場(chǎng)營銷開展信貸業(yè)務(wù),其運(yùn)行宗旨是服務(wù)“三農(nóng)”和支持縣域經(jīng)濟(jì)。對(duì)于農(nóng)村信用合作聯(lián)社來說,人力資源是其核心競(jìng)爭力的組成部分,營銷人員為企業(yè)創(chuàng)造了直接價(jià)值,是股份制商業(yè)銀行人力資源管理的重點(diǎn)內(nèi)容。因此,研究農(nóng)村信用合作聯(lián)社營銷人員激勵(lì)機(jī)制的設(shè)計(jì)與優(yōu)化有十分重要的理論和現(xiàn)實(shí)意義。當(dāng)前,我國農(nóng)村信用合作聯(lián)社普遍存在營銷人員激勵(lì)不足,激勵(lì)方式單一化等問題。本文關(guān)注的主要問題是如何進(jìn)一步完善營銷人員的人力資源管理工作,即營銷人員激勵(lì)機(jī)制的優(yōu)化設(shè)計(jì)。論文第一章介紹了本論文的研究背景、目的、意義,對(duì)相關(guān)研究文獻(xiàn)進(jìn)行了回顧,并描述了論文采取的研究方法、內(nèi)容安排以及主要?jiǎng)?chuàng)新點(diǎn)。第二章介紹了農(nóng)村信用合作聯(lián)社、營銷人員、激勵(lì)三個(gè)基本概念和常見的激勵(lì)理論,并闡述了激勵(lì)機(jī)制的內(nèi)涵與激勵(lì)機(jī)制的設(shè)計(jì)原則,為后續(xù)研究做了堅(jiān)實(shí)的理論鋪墊。第三章在介紹了 A縣農(nóng)村信用合作聯(lián)社及聯(lián)社營銷人員基本情況后,調(diào)查分析了聯(lián)社營銷人員對(duì)激勵(lì)方式的需求以及對(duì)現(xiàn)存激勵(lì)方式的滿意程度。第四章從薪資分配、福利、崗位設(shè)置、正負(fù)激勵(lì)、員工發(fā)展等方面闡述了A縣農(nóng)村信用合作聯(lián)社營銷人員激勵(lì)機(jī)制存在的問題,并對(duì)深刻剖析了營銷人員激勵(lì)扭曲的原因。第五章針對(duì)前文的分析提出了建立有效激勵(lì)機(jī)制的基本原則,并從薪酬、福利、內(nèi)在激勵(lì)機(jī)制三個(gè)方面提出了激勵(lì)機(jī)制的優(yōu)化設(shè)計(jì)方案。本文旨在對(duì)農(nóng)村信用合作聯(lián)社營銷人員的激勵(lì)問題進(jìn)行研究和探索,為完善我國農(nóng)村信用合作聯(lián)社營銷人員激勵(lì)機(jī)制設(shè)計(jì)提供參考,也為人力資源管理體系研究提供新視角。
[Abstract]:The rural credit cooperative union is a regional financial institutions operating currency, it is the support of new rural construction, the backbone service "three agriculture", the rural credit cooperative union to carry out credit business through marketing, its purpose is to serve the "three rural" and support the county's economy. The rural credit cooperative Union, human resources part of the core competitiveness, marketing personnel directly create value for the enterprise, is the key content of joint-stock commercial banks human resources management. Therefore, there are important theoretical and practical significance to design the incentive mechanism of rural credit cooperative marketing and optimization. At present, China's rural credit cooperatives lack of marketing staff motivation, incentive approaches and other issues. The main problem of this concern is how to further improve the marketing personnel's human resources management. For the optimization design of marketing personnel incentive mechanism. The first chapter introduces the research background, the purpose, significance, the related literature review, the research methods and description, content arrangement and main points of innovation. The second chapter introduces the rural credit cooperatives, marketing staff, incentive three basic concepts and common incentive theory, and expounds the design principles and content of incentive mechanism of incentive mechanism, the solid theoretical groundwork for further study. The third chapter introduces the basic situation of A County Rural Credit Cooperatives and joint agency marketing personnel, the investigation and analysis of the demand for the union marketing incentives personnel and the degree of satisfaction with the existing incentive methods. In the fourth chapter, from the distribution of salary, welfare, job settings, positive and negative incentive, employee development, elaborated the A County Rural Credit Cooperative Union agency marketing personnel The problems existing in the incentive mechanism, and to analyze the reasons of marketing personnel incentive distortion. In the fifth chapter, according to the previous analysis, this paper puts forward the basic principles of establishing an effective incentive mechanism, and from the salary, welfare, three aspects of internal incentive mechanism is proposed to optimize the incentive mechanism design. This paper aims to study and explore the incentive problem the rural credit cooperatives to improve the marketing personnel, provide the reference for the design of the incentive mechanism of China's rural credit cooperative marketing personnel, also provide a new perspective for the study of human resources management system.

【學(xué)位授予單位】：寧夏大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F272.92;F832.35

【參考文獻(xiàn)】

相關(guān)期刊論文 前9條

1 桂凌霄;;農(nóng)村信用社人力資源管理問題探析[J];新西部(理論版);2016年09期

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本文編號(hào)：1390954