“共享經(jīng)濟(jì)”的首要目標(biāo)是對(duì)未充分利用的資源進(jìn)行有效的利用。但是這種經(jīng)濟(jì)模式是一把雙刃劍。盡管共享經(jīng)濟(jì)帶來(lái)了不少好處,但它仍然存在爭(zhēng)議。反對(duì)者強(qiáng)調(diào)共享經(jīng)濟(jì)對(duì)個(gè)人和整個(gè)社會(huì)帶來(lái)的有害后果。本研究的目的是考察共享經(jīng)濟(jì)對(duì)社會(huì)價(jià)值的影響。本研究通過(guò)對(duì)網(wǎng)約車平臺(tái)“優(yōu)步”的案例進(jìn)行研究,集中討論了共享經(jīng)濟(jì)的利與弊,從兩個(gè)方面綜合考慮這些影響。在這項(xiàng)研究中,我們不僅考察了共享經(jīng)濟(jì)對(duì)社會(huì)價(jià)值的影響,而且通過(guò)對(duì)調(diào)查（訪談和問(wèn)卷調(diào)查）所獲得的數(shù)據(jù)進(jìn)行定量和定性分析,大致評(píng)估了貢獻(xiàn)經(jīng)濟(jì)對(duì)社會(huì)價(jià)值的影響的程度。首先,本文整理了與共享經(jīng)濟(jì)相關(guān)的文獻(xiàn),分析了其商業(yè)模式、特點(diǎn)以及學(xué)者對(duì)其的不同觀點(diǎn)。其次,對(duì)12名優(yōu)步司機(jī)和乘客（各6人）進(jìn)行了訪談,運(yùn)用扎根理論對(duì)所獲得的信息進(jìn)行分析,得到了共享經(jīng)濟(jì)影響社會(huì)價(jià)值的6個(gè)方面:成本效益、效率、資源保護(hù)、安全問(wèn)題、市場(chǎng)問(wèn)題和監(jiān)管問(wèn)題。將這6個(gè)要素作為研究的獨(dú)立變量,其中3個(gè)代表共享經(jīng)濟(jì)的積極方面,另外3個(gè)則代表消極方面。在此基礎(chǔ)上,設(shè)計(jì)調(diào)查問(wèn)卷,對(duì)220名出租車司機(jī)和乘客（各110人）進(jìn)行問(wèn)卷調(diào)查。在調(diào)查問(wèn)卷中,每一個(gè)要素是一個(gè)廣泛的類,在每一個(gè)要素下都包含了5個(gè)問(wèn)題,用以綜... 

【文章頁(yè)數(shù)】：87 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
Abstract
Chapter 1 Introduction
    1.1 Background and Significance
        1.1.1 Research background
        1.1.2 Significance
    1.2 Research Methods and Objects
        1.2.1 Research Methods
        1.2.2 Theoretical Contributions
        1.2.3 Objectives of the Research
    1.3 Outline
Chapter 2 Theoretical Background and Hypotheses
    2.1 Definition of Sharing Economy
    2.2 Features and Importance of Sharing economy
    2.3 Values of Sharing Economy
    2.4 Flaws of Sharing Economy
    2.5 Hypotheses
    2.6 Preliminary Summary
Chapter 3 The Study Design
    3.1 Case Selection
    3.2 Research Method
Chapter 4 Qualitative Analysis
    4.1 Participants
    4.2 Data Collection
    4.3 Data Analysis
Chapter 5 Quantitative Analysis
    5.1 Instrument Reliability and Validity
    5.2 Independent Variables
    5.3 Testing Hypotheses
    5.4 Dependent variable: Sharing Economy Sustainability
    5.5 Models
        5.5.1 Model 1
        5.5.2 Model 2
        5.5.3 Model 3
    5.6 Demographic Factors
    5.7 Preliminary Summary
Chapter 6 Discussion
    6.1 Comparison of Findings
    6.2 Implications of SE
    6.3 Contributions
    6.4 Preliminary Summary
Conclusions
Reference
Appendix A Questionnaire
Appendix B Result of Data Analysis
Research Projects and Publications in Master Study
Acknowledgement



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