本文對莫桑比克電子商務(wù)中小企業(yè)進行了較為深入的研究。本論文的研究對象重點在于阻礙在非洲最小的國家之一莫桑比克的中小企業(yè)采用電子商務(wù)的因素。眾所周知,世界正在見證商業(yè)模式的巨大轉(zhuǎn)變,從傳統(tǒng)的商業(yè)方式發(fā)展到電子商務(wù)。然而,相當(dāng)多國家,包括莫桑比克,在電子商務(wù)方面仍然還是相對落后的。新的科技正在迅速地改變世界,已經(jīng)超越了我們?nèi)祟惖谋灸�。我們的世界實際上已經(jīng)被技術(shù)占了上風(fēng),因此,電子商務(wù)毫無疑問受到了全世界客戶和企業(yè)的廣泛歡迎,并從中受益。企業(yè)為了在國內(nèi)和國際市場上保持競爭力,一直努力創(chuàng)造更好的方式來滿足客戶的需求,改善自己,進而促進互聯(lián)網(wǎng)業(yè)務(wù)的發(fā)展。其中一些享譽世界的互聯(lián)網(wǎng)企業(yè)是亞馬遜,eBay,阿里巴巴,JD.COM,Snap交易,Flipkart和谷歌�；ヂ�(lián)網(wǎng)訪問量和在線銷售之間存在直接關(guān)聯(lián)。電子商務(wù)的發(fā)展取決于經(jīng)濟的整體表現(xiàn)、消費者的購買力水平以及人口規(guī)模。然而,莫桑比克是一個發(fā)展水平較低的國家,人均收入很低,互聯(lián)網(wǎng)連接不良,文盲率高,極端貧困,與美國和中國相比,消費者很少在網(wǎng)上購物。電子商務(wù)優(yōu)于傳統(tǒng)業(yè)務(wù),因為它可以獲得新客戶,降低成本,簡化運營效率簡化業(yè)務(wù)流程,增強公司的市場范圍、供... 

【文章來源】：對外經(jīng)濟貿(mào)易大學(xué)北京市 211工程院校 教育部直屬院校

【文章頁數(shù)】：113 頁

【學(xué)位級別】：博士

【文章目錄】：
摘要
ABSTRACT
CHAPTER1:INTRODUCTION
    1.1 Background of the study
    1.2 Statement of the problem
    1.3 Aims and objectives of the study
    1.4 Contribution and Innovation of the thesis
    1.5 Significance of the study
    1.6.Research Methodology
    1.7 Structure and framework of the study
CHAPTER2:LITERATURE REVIEW
    2.1 Background of E-commerce
        2.1.1 Definition of e-commerce
    2.2 Unique features of e-commerce technology
        2.2.1 Ubiquity
        2.2.2 Global Reach
        2.2.3 Universal standards
        2.2.4 Richness
        2.2.5 Interactivity
        2.2.6 Information density
        2.2.7 Personalization/Customization
        2.2.8 Social technology
    2.3 Major types of e-commerce
        2.3.1 Consumer-to-Consumer(C2C)
        2.3.2 Business-to-Business(B2B)
        2.3.3 Business-to-Consumer(B2C)e-commerce
        2.3.4 Mobile e-commerce(M-commerce)
        2.3.5 Peer-to-Peer(P2P)e-commerce
    2.4 Small and Medium-size Enterprise(SMEs)in Mozambique
    2.5 SMEs and e-commerce
    2.6 E-commerce implementations in Mozambique’s SMEs
        2.6.1 Factors that affect e-commerce implementation in Mozambique
    2.7 Summary
CHAPTER3:THEORETICAL FRAMEWORK
    3.1 Introduction
    3.2 Determinants of E-commerce Adoption
        3.2.1 Economic Dimension
        3.2.2 Technical Dimension
        3.2.3 Social Dimension
        3.2.4 Legal Dimension
    3.3 E-commerce drivers and barriers
        3.3.1 Infrastructure
        3.3.2 Employment
        3.3.3 Payment system
        3.3.4 Culture and Religion
        3.3.5 Legislation and Regulation
        3.3.6 Government
        3.3.7 Cost
        3.3.8 Traditional Business
        3.3.9 Economic Activities
    3.4 The E-commerce model
        3.4.1 Three-quarter moon model of e-commerce in SMEs
        3.4.2 The classification model
    3.5 Tools to enhance E-commerce adaptation for SMEs in Mozambique
    3.6 Actors of e-commerce
CHAPTER4:RESEARCH METHODOLOGY
    4.1 Introduction
    4.2 Research Design
    4.3 Study Population and Sampling
    4.4 Data Sources
    4.5 Model Specification
    4.6 Pre-estimation Tests
        4.6.1 Stationarity Test
        4.6.2 Cointegration Test
        4.6.3 Normality Test
        4.6.4 Multicollinearity
        4.6.5 Autocorrelation
CHAPTER5:FINDINGS AND DISCUSSION
    5.1 Introduction
    5.2 Descriptive Statistics
    5.3 Correlation Analysis
    5.4 Regression Analysis
CHAPTER6:CONCLUSION AND RECOMMENDATIONS
    6.1 Introduction
    6.2 Summary
    6.3 Conclusion
    6.4 Recommendation
    6.5 Limitations
REFERENCES
ACKNOWLEDGEMENT
個人簡歷及在學(xué)期間發(fā)表的學(xué)術(shù)論文研究成果



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