【摘要】：云南祥云飛龍再生科技股份有限公司成立于1998年,位于云南省大理州祥云縣,是一家利用自有研發(fā)國際領(lǐng)先技術(shù),以二次物料作為主要生產(chǎn)原料,以0#鋅、精鉛以及銦、銀、金、銅等金屬為主要產(chǎn)品,以資源的高效清潔利用和循環(huán)經(jīng)濟為核心的具有較強發(fā)展優(yōu)勢的再生資源綜合回收利用的企業(yè)。研究祥云飛龍公司的發(fā)展戰(zhàn)略,既是為公司在有色金屬市場低迷的環(huán)境中探尋生存和成長路線,為公司上市后“做大做強”提供戰(zhàn)略決策依據(jù)；鉛鋅冶煉行業(yè)原料自給率低、產(chǎn)能過剩、資源綜合利用率低等問題日趨嚴(yán)重,對祥云飛龍進(jìn)行戰(zhàn)略研究也是為整個鉛鋅冶煉行業(yè)轉(zhuǎn)型提供參考；國家對節(jié)能環(huán)保、資源循環(huán)再生十分重視,本研究也可向國家相關(guān)政策制定部門提供參考。全文通過對戰(zhàn)略管理基礎(chǔ)理論的研究,運用PEST企業(yè)外部環(huán)境分析、行業(yè)環(huán)境分析(波特五力模型)、企業(yè)內(nèi)部環(huán)境分析等方法以及SWOT戰(zhàn)略選擇工具,可以得出祥云飛龍公司在原料供應(yīng)、原料成本、生產(chǎn)技術(shù)、裝備水平、節(jié)能環(huán)保方面具有相對優(yōu)勢,但在人力資源管理、產(chǎn)品深加工能力、細(xì)分市場拓展以及企業(yè)文化建設(shè)等方面存在不足。論文指出,祥云飛龍公司應(yīng)利用自身技術(shù)優(yōu)勢,完善公司內(nèi)部不足,提升公司內(nèi)部環(huán)境競爭力,盡快實施“走出去”的戰(zhàn)略,實現(xiàn)戰(zhàn)略發(fā)展目標(biāo)。論文得出結(jié)論：祥云飛龍公司應(yīng)選擇增長型發(fā)展戰(zhàn)略,具體目標(biāo)內(nèi)容是成為國內(nèi)外鉛鋅再生資源綜合利用龍頭企業(yè),達(dá)到50萬噸再生鋅和50萬噸再生鉛的主產(chǎn)品生產(chǎn)能力,并為此制定了發(fā)展戰(zhàn)略實施步驟及措施。
[Abstract]:Yunnan Xiangyun Feilong Regeneration Technology Co., Ltd. was established in 1998, located in Xiangyun County, Dali Prefecture, Yunnan Province. It is a leading technology in international research and development, with secondary materials as the main raw materials, zinc, lead, indium, silver, etc. Gold, copper and other metals as the main products, the efficient and clean utilization of resources and recycling economy as the core of renewable resources with a strong development advantage of comprehensive recovery and utilization of enterprises. The research on the development strategy of Xiangyun Filong Company is not only to explore the survival and growth route of the company in the depressed non-ferrous metal market environment, but also to provide the strategic decision basis for the company to "become bigger and stronger" after listing. The problems of low self-sufficiency rate of raw materials, overcapacity and low comprehensive utilization ratio of resources in lead and zinc smelting industry are becoming more and more serious. The strategic research on Xiangyun Feilong is also a reference for the transformation of the whole lead-zinc smelting industry. The state attaches great importance to energy conservation and environmental protection, recycling and regeneration of resources. Based on the study of the basic theory of strategic management, the paper uses the methods of PEST enterprise external environment analysis, industry environment analysis (Porter five forces model), enterprise internal environment analysis and SWOT strategy choice tool. It can be concluded that Xiangyun Feilong Company has comparative advantages in raw material supply, raw material cost, production technology, equipment level, energy saving and environmental protection, but in human resources management and product deep processing capability. There are shortcomings in the development of subdivision market and the construction of corporate culture. The paper points out that Xiangyun Feilong Company should make use of its own technical advantages, perfect its internal deficiencies, enhance its internal environmental competitiveness, implement the strategy of "going out" as soon as possible, and realize the strategic development goal. The conclusion is: Xiangyun Feilong Company should choose the growth type development strategy, the specific goal is to become the domestic and foreign lead zinc recycling resources comprehensive utilization leading enterprise, achieves 500000 tons of recycled zinc and 500000 tons of recycled lead production capacity. And to this end has formulated the development strategy implementation step and the measure.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F713.2;F272

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本文編號：2402358