【摘要】：隨著經(jīng)濟全球化進程的不斷深化,以及知識經(jīng)濟的快速發(fā)展,文化貿(mào)易在國際經(jīng)濟貿(mào)易格局中發(fā)揮著越來越重要的作用,而版權貿(mào)易作為文化貿(mào)易的主要組成部分之一受到了越來越多的重視。本文通過回顧2003-2015年中國版權貿(mào)易的數(shù)據(jù),得出如下結論:我國版權貿(mào)易的發(fā)展已經(jīng)達到了一定的高度,貿(mào)易整體增長迅速,貿(mào)易逆差逐步縮小,貿(mào)易種類和地區(qū)也呈現(xiàn)多元化的趨勢,貿(mào)易網(wǎng)絡化步伐加快,但仍然存在持續(xù)貿(mào)易逆差、圖書版權比重過大、部分版權貿(mào)易市場集中等問題,版權貿(mào)易的整體發(fā)展水平與世界上其他的發(fā)達國家相比在質量上還存在一定的差距。在上述分析的基礎上,本文借助貿(mào)易引力模型這一有力工具,基于中國2003-2015年的版權貿(mào)易數(shù)據(jù)對中國版權貿(mào)易進出口的影響因素進行了實證分析。實證結果顯示,貿(mào)易對象及中國的GDP、人均GDP、制度水平,雙方的文化距離、地理距離、語言因素等分別在不同程度上影響中國版權進出口貿(mào)易。值得注意的是,文化距離因素對于我國版權進口和出口均有正向的影響作用,這與預期相反�；谏鲜隼碚撆c實證分析,本文對于我國的對外版權貿(mào)易提出了如下建議,政府部門應加大對相關產(chǎn)業(yè)的扶持力度,提高產(chǎn)業(yè)競爭力,同時增強版權保護力度,提高社會版權意識;產(chǎn)業(yè)方面應建立行業(yè)協(xié)會,實現(xiàn)資源共享,構建穩(wěn)定的版權貿(mào)易渠道;企業(yè)層面應轉變經(jīng)營理念,創(chuàng)新發(fā)展模式,與互聯(lián)網(wǎng)發(fā)展趨勢融合,此外還應完善人才培養(yǎng)機制。
[Abstract]:With the deepening of economic globalization and the rapid development of knowledge economy, cultural trade is playing a more and more important role in the international economic and trade pattern. As one of the main components of cultural trade, copyright trade has been paid more and more attention. By reviewing the data of China's copyright trade from 2003 to 2015, this paper draws the following conclusions: the development of China's copyright trade has reached a certain height, the overall trade growth is rapid, and the trade deficit is gradually shrinking. Trade types and regions are also showing a trend of diversification. The pace of trade networking has accelerated, but there are still problems such as persistent trade deficit, excessive proportion of book copyright, concentration of some copyright trade markets, etc. Compared with other developed countries, there is still a certain gap in the quality of copyright trade. On the basis of the above analysis, this paper makes an empirical analysis on the influence factors of China's copyright trade import and export based on the copyright trade data of China from 2003 to 2015 by using the trade gravity model as a powerful tool. The empirical results show that the level of GDP, per capita GDP, system, cultural distance, geographical distance and language factors affect China's copyright import and export trade to some extent. It is worth noting that the cultural distance has a positive effect on the import and export of copyright in China, which is contrary to the expectation. Based on the above theoretical and empirical analysis, this paper puts forward the following suggestions for China's foreign copyright trade: the government should strengthen the support to the related industries, improve the competitiveness of the industry, and strengthen the protection of copyright at the same time. To raise social awareness of copyright; Industry should establish industry association, realize resource sharing, construct stable copyright trade channel, change management idea, innovate development mode, merge with Internet development trend, and perfect talent training mechanism.
【學位授予單位】：青島大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F752

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