發(fā)布時(shí)間：2018-12-15 08:41

【摘要】：隨著社會(huì)和經(jīng)濟(jì)的不斷發(fā)展,古老的糧食行業(yè)也經(jīng)歷了波瀾起伏的改革,糧食電子商務(wù)應(yīng)運(yùn)而生,糧食行業(yè)信息化建設(shè)也成為發(fā)展重點(diǎn)。隨著電子商務(wù)的應(yīng)用與發(fā)展,電子商務(wù)環(huán)境下的商務(wù)模式也逐漸成為人們關(guān)注的焦點(diǎn)。已有電子商務(wù)發(fā)展研究報(bào)告表明,缺乏商務(wù)模式將會(huì)嚴(yán)重阻礙電子商務(wù)的發(fā)展,對(duì)于企業(yè)的管理也會(huì)增加相當(dāng)大的難度。電子商務(wù)環(huán)境下的企業(yè)競(jìng)爭(zhēng)已由產(chǎn)品競(jìng)爭(zhēng)轉(zhuǎn)變?yōu)樯虅?wù)模式的競(jìng)爭(zhēng)。中華糧網(wǎng)是由中國(guó)儲(chǔ)備糧管理總公司控股,集糧食電子商務(wù)、信息服務(wù)、價(jià)格發(fā)布、數(shù)據(jù)中心等功能于一體的糧食行業(yè)綜合性專(zhuān)業(yè)門(mén)戶網(wǎng)站。在糧食電子商務(wù)業(yè)務(wù)范圍內(nèi)嘗試了電子交易平臺(tái)以及信息服務(wù)等多種商務(wù)模式;其中信息服務(wù)又細(xì)分為定制會(huì)員服務(wù)、信息增值服務(wù)等商務(wù)模式。經(jīng)過(guò)多年的發(fā)展,中華糧網(wǎng)信息服務(wù)體系在行業(yè)內(nèi)已占據(jù)重要的地位,但傳統(tǒng)的信息服務(wù)商務(wù)模式存在很多弊端和發(fā)展瓶頸,隨著競(jìng)爭(zhēng)網(wǎng)站的不斷衍出,中華糧網(wǎng)的信息服務(wù)商務(wù)模式亟待創(chuàng)新,其創(chuàng)新和探索將會(huì)對(duì)電子商務(wù)以及公司以后的發(fā)展帶來(lái)深遠(yuǎn)的意義。為此,本文主要結(jié)合筆者所從事的實(shí)際工作,主要采用案例研究方法,以中華糧網(wǎng)為個(gè)案,研究其信息服務(wù)新的商務(wù)模式——一對(duì)一信息咨詢服務(wù)商務(wù)模式的運(yùn)行方案,并得出以下結(jié)論:中華糧網(wǎng)這種定制式的,被動(dòng)式的信息服務(wù)商務(wù)模式存在諸多弊端,亟待需要新的商務(wù)模式來(lái)改善信息產(chǎn)品的市場(chǎng)狀況。一對(duì)一信息咨詢商務(wù)模式是順應(yīng)電子商務(wù)商務(wù)模式發(fā)展的創(chuàng)新方案。信息服務(wù)應(yīng)從傳統(tǒng)的大眾信息傳遞向解決客戶需求的方向發(fā)展。堅(jiān)持用戶導(dǎo)向,專(zhuān)注客戶需求,信息高度集成,提高服務(wù)效益。一對(duì)一信息咨詢商務(wù)模式是適合并改善中華糧網(wǎng)信息服務(wù)現(xiàn)狀的方案。改變信息服務(wù)思路,轉(zhuǎn)變信息服務(wù)策略,專(zhuān)注精品信息生產(chǎn),充分挖掘客戶需求,全力幫助客戶解決問(wèn)題。這種商務(wù)模式在中華糧網(wǎng)現(xiàn)下資源及市場(chǎng)環(huán)境下是可以嘗試的,并預(yù)計(jì)能為中華糧網(wǎng)的業(yè)務(wù)發(fā)展帶來(lái)實(shí)質(zhì)性的改善。
[Abstract]:With the continuous development of society and economy, the ancient grain industry has also experienced ups and downs of reform, grain e-commerce came into being, food industry information construction has become the focus of development. With the application and development of e-commerce, the business model in e-commerce environment has gradually become the focus of attention. The existing research report on the development of electronic commerce shows that the lack of business model will seriously hinder the development of electronic commerce, and the management of enterprises will also increase considerable difficulty. Enterprise competition in e-commerce environment has changed from product competition to business model competition. China Grain Network is a comprehensive professional portal of grain industry, which is controlled by China Grain Reserve Management Corporation and integrates the functions of grain e-commerce, information service, price release, data center and so on. This paper tries a variety of business models such as electronic trading platform and information service in the scope of grain e-commerce business, in which information service is subdivided into customized member service, information value-added service and other business models. After years of development, China Grain Network information service system has occupied an important position in the industry, but the traditional information service business model has many drawbacks and development bottlenecks, with the continuous development of competitive websites, CCFN's information service business model needs to be innovated urgently, and its innovation and exploration will bring profound significance to the development of E-commerce and the company in the future. Therefore, this article mainly combines the author's actual work, mainly adopts the case study method, takes the CCFN as a case study, studies its information service new business mode-one-to-one information consulting service business model operation plan. The conclusions are as follows: the customized and passive information service business model of CCFN has many drawbacks, and it is urgent to improve the market situation of information products by a new business model. One-to-one information consulting business model is an innovative scheme to adapt to the development of e-commerce model. Information service should develop from traditional mass information transmission to customer demand. Adhere to user-oriented, focus on customer needs, information integration, improve service efficiency. One-to-one information consulting business model is suitable for improving the current situation of China grain network information services. Change information service thinking, change information service strategy, focus on high-quality information production, fully tap customer needs, fully help customers solve problems. This business model can be tried in the current resources and market environment of CCFN, and it is expected to bring substantial improvement to the business development of CCFN.
【學(xué)位授予單位】：河南工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F724.6

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