【摘要】：當今IT賣場行業(yè)競爭日益激烈,各大賣場之間采取各種措施爭奪市場,特別是在北京中關(guān)村,就有鼎好,海龍,太平洋,國美等等,尤其近年來3C賣場及電商的興起,直接導致零售商加快擴長的速度,對傳統(tǒng)賣場沖擊較大。因此,如何轉(zhuǎn)變IT賣場發(fā)展模式是當今數(shù)碼企業(yè)關(guān)注的重點。本文在梳理戰(zhàn)略發(fā)展研究的基礎(chǔ)上,對國內(nèi)外戰(zhàn)略發(fā)展理論和發(fā)展趨勢有了清晰認識,這有利于誠信數(shù)碼大廈進行戰(zhàn)略理論研究,然后對誠信數(shù)碼大廈所面臨的內(nèi)外部環(huán)境進行系統(tǒng)分析,研究企業(yè)的市場競爭現(xiàn)狀,以及企業(yè)內(nèi)部所具有的優(yōu)勢資源和能力,確定企業(yè)的核心競爭力,研究認為內(nèi)蒙古誠信數(shù)碼廣場若繼續(xù)采用現(xiàn)有發(fā)展模式,就會遭遇市場淘汰,因此,對內(nèi)蒙古誠信數(shù)碼大廈發(fā)展戰(zhàn)略進行研究是很有必要的。論文主要由五部分組成：第一部分包括論文的研究背景與選題的意義、論文的研究過程和內(nèi)容；第二部分為戰(zhàn)略管理理論概述；第三部分分析內(nèi)蒙古誠信數(shù)碼廣場的內(nèi)外部環(huán)境,以及進行SWOT分析；第四部分為內(nèi)蒙古誠信數(shù)碼廣場發(fā)展戰(zhàn)略的制定；第五部分提出了戰(zhàn)略實施的具體措施和保障。
[Abstract]:Nowadays, the competition in the IT store industry is becoming increasingly fierce. Various measures have been taken among the major stores to compete for the market, especially in Zhongguancun, Beijing. There are Ding Hao, Hai long, Pacific Ocean, Gome, etc., especially the rise of 3C stores and e-commerce businesses in recent years. The direct cause of retailers to speed up the expansion of the speed, the impact on the traditional stores. Therefore, how to change the IT store development model is the focus of digital enterprises. On the basis of combing the research of strategic development, this paper has a clear understanding of the theory and trend of strategic development at home and abroad, which is conducive to the strategic theoretical research of the digital building of integrity. Then the internal and external environment faced by the integrity digital building is systematically analyzed, and the market competition status of the enterprise is studied, as well as the advantage resources and capabilities within the enterprise, so as to determine the core competitiveness of the enterprise. It is believed that if Inner Mongolia Integrity Digital Plaza continues to adopt the existing development model, it will be eliminated by the market. Therefore, it is necessary to study the development strategy of Inner Mongolia Integrity Digital Plaza. The thesis consists of five parts: the first part includes the research background, the significance of the topic, the research process and content, the second part is the overview of the strategic management theory. The third part analyzes the internal and external environment of Inner Mongolia Integrity Digital Square and carries on the SWOT analysis; the fourth part is the development strategy of Inner Mongolia Integrity Digital Square; the fifth part puts forward the specific measures and guarantees of the implementation of the strategy.
【學位授予單位】：內(nèi)蒙古大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F721

【參考文獻】

相關(guān)碩士學位論文 前1條

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本文編號：2203245