【摘要】：隨著互聯(lián)網(wǎng)金融的發(fā)展,互聯(lián)網(wǎng)的金融模式給銀行的個(gè)人理財(cái)業(yè)務(wù)帶來了較大的沖擊。文章分析了互聯(lián)網(wǎng)金融對商業(yè)銀行個(gè)人理財(cái)業(yè)務(wù)帶來的影響,并結(jié)合商業(yè)銀行現(xiàn)階段實(shí)行的轉(zhuǎn)型路徑,綜合得出商業(yè)銀行在個(gè)人理財(cái)業(yè)務(wù)發(fā)展方面需利用互聯(lián)網(wǎng)金融的優(yōu)勢,加強(qiáng)融合創(chuàng)新。在充分發(fā)揮自身優(yōu)勢的基礎(chǔ)上提高服務(wù)質(zhì)量,創(chuàng)新金融理財(cái)產(chǎn)品及服務(wù)渠道,引進(jìn)互聯(lián)網(wǎng)金融方面的專業(yè)人才,以提高客戶滿意度來推動(dòng)個(gè)人理財(cái)業(yè)務(wù)的新發(fā)展。
[Abstract]:With the development of Internet finance, the financial model of Internet brings a great impact to the personal finance business of banks. This paper analyzes the influence of Internet finance on the personal finance business of commercial banks, and combined with the transformation path of commercial banks at the present stage, it concludes that commercial banks need to make use of the advantages of Internet finance in the development of personal finance business. Strengthen integration and innovation. On the basis of giving full play to its own advantages, it can improve service quality, innovate financial management products and service channels, introduce professional talents in Internet finance, and improve customer satisfaction to promote the new development of personal finance business.
【作者單位】： 廣東工商職業(yè)學(xué)院經(jīng)濟(jì)管理系;
【分類號】：F832.2;F724.6
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本文編號：2162779