考慮需求信息更新的損失規(guī)避零售商多期權(quán)合約訂貨策略研究
[Abstract]:With the development of economic globalization, the competition between enterprises is becoming more and more fierce. In the face of competition, supply chain members can bind common interests by concluding supply chain contracts, thus making the objectives more consistent. In the process of rapid development of economy and society, the individualized demand of consumers is increasing, and the speed of product renewal is increasing, which leads to the increasing volatility of market demand. In the face of uncertain market demand environment, supply chain members can avoid the impact of uncertain demand by purchasing option contracts on the one hand, and reduce the uncertainty of demand by updating information on the other. At the same time, more and more researches have found that supply chain decision makers not only maximize their own expected income, but also have such preferences as loss aversion and risk aversion. Therefore, in this paper, considering the demand information update and the individual preference of loss aversion, we study the multi-option contract ordering strategy of retailers in uncertain demand market environment. In this paper, under the demand information update and spot market environment, the option mechanism is introduced, and the two-stage ordering model with certain flexibility is established, and the problem of the order strategy of the loss aversion retailer is studied. In the second stage, according to the market demand and the commodity price in the spot market, the author discusses how to select the quantity of the execution of the option contract and the purchase amount of the spot market, and how to select the order quantity of the option contract in the first stage. It solves an important decision problem in the use of option contracts by loss aversion retailers. The optimal production decision of the manufacturer in mixed market is studied after the loss evading retailer signs the option contract. It is shown that there is an optimal solution to the order decision problem of loss averse retailers and it changes with the updating of market demand information. In order to study the potential value of option contracts, we introduce the concept of expected unit opportunity savings, which is used to measure the unit benefit brought by the use of options by loss-averse retailers in different markets. In addition, we compare the different scenarios between the mixed market and the pure spot market, the mixed market and the pure option contract market in detail, so as to analyze the influence of the competition between supply and demand in the spot market and the option contract market. This paper is helpful to develop a relatively intuitive option contract model. Compared with other supply options contracts in stochastic spot market and demand information environment, this paper gives some new ideas.
【學(xué)位授予單位】:深圳大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2017
【分類號】:F274;F724.2
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