發(fā)布時間：2018-07-12 20:43

  本文選題：B2C電子商務(wù)企業(yè) + 企業(yè)成長性　； 參考：《武漢理工大學(xué)》2015年碩士論文

【摘要】：在互聯(lián)網(wǎng)經(jīng)濟(jì)的背景下,電子商務(wù)企業(yè)作為一種新型的企業(yè)組織形態(tài),能在較短的時間內(nèi)產(chǎn)生了迅猛增長的態(tài)勢,必然是對傳統(tǒng)企業(yè)的成長規(guī)律和成長理論進(jìn)行續(xù)承和拓展。然而,隨著互聯(lián)網(wǎng)經(jīng)濟(jì)全球化發(fā)展以及技術(shù)的日益創(chuàng)新,B2C電子商務(wù)企業(yè)所處的生存環(huán)境越來越復(fù)雜,市場競爭亦越來越激烈,B2C電子商務(wù)企業(yè)所處的位置和環(huán)境等諸多因素界定了其成長發(fā)展的多變性和不確定性,很多B2C企業(yè)處于成長謎團(tuán)中,因此本文對B2C電子商務(wù)企業(yè)成長性模型進(jìn)行研究,及時了解B2C電子商務(wù)企業(yè)成長發(fā)展過程的影響因素,為其健康發(fā)展提供合理的建議。本文首先在歸納現(xiàn)有企業(yè)成長理論、電子商務(wù)理論的基礎(chǔ)上,界定了B2C電子商務(wù)以及企業(yè)成長性的相關(guān)概念和內(nèi)涵,分析了B2C電子商務(wù)企業(yè)的特點(diǎn)和運(yùn)作模式。并在此基礎(chǔ)之上,從內(nèi)生和外生兩個方面分析B2C電子商務(wù)企業(yè)成長性影響因素。其中,通過PEST模型,即政策、經(jīng)濟(jì)、社會和技術(shù)四個層面分析電子商務(wù)企業(yè)成長的外生環(huán)境;內(nèi)生環(huán)境從資源成長性、能力成長性和戰(zhàn)略成長性三個維度進(jìn)行分析,主要包括有形資源、無形資源、管理能力、創(chuàng)新能力、營運(yùn)能力、技術(shù)能力、償債能力、企業(yè)家能力、盈利能力和成長能力等十個方面。其次,基于內(nèi)生成長理論,構(gòu)建符合B2C電子商務(wù)企業(yè)成長特性的企業(yè)成長性影響因素模型,并采用專家調(diào)查問卷評分法獲取數(shù)據(jù),進(jìn)而通過結(jié)構(gòu)方程模型路徑分析方法估計(jì)了模型中各條路徑的參數(shù)值,擬合指數(shù)評價了模型擬合程度,確定了各項(xiàng)指標(biāo)的權(quán)重,得到了影響企業(yè)成長性的主要內(nèi)生影響因素,按影響程度從大到小的順序依次為:能力成長性、資源成長性和戰(zhàn)略成長性。從而建立了基于SEM的B2C電子商務(wù)企業(yè)成長性模型。最后,根據(jù)建立的成長性影響因素模型,以京東商城、天貓、當(dāng)當(dāng)網(wǎng)和蘇寧易購等不同商業(yè)模式的電子商務(wù)企業(yè)為研究對象,通過專家打分獲取數(shù)據(jù),分析其成長性,從而為其成長提供有效的決策建議。
[Abstract]:Under the background of Internet economy, e-commerce enterprises, as a new form of enterprise organization, can produce a rapid growth trend in a relatively short period of time, which is bound to continue and expand the growth law and theory of traditional enterprises. However, with the globalization of the Internet economy and the increasing innovation of technology, the living environment of B2C e-commerce enterprises is becoming more and more complex. Market competition is becoming more and more fierce. Many factors, such as the position and environment of B2C e-commerce enterprises, define the variability and uncertainty of their growth and development. Many B2C enterprises are in the growth mystery. In this paper, the growth model of B2C e-commerce enterprises is studied in order to understand the influencing factors of the growth and development process of B2C e-commerce enterprises in time, and to provide reasonable suggestions for the healthy development of B2C e-commerce enterprises. Based on the existing theories of enterprise growth and e-commerce, this paper defines the concepts and connotations of B2C e-commerce and enterprise growth, and analyzes the characteristics and operation mode of B2C e-commerce enterprises. On this basis, this paper analyzes the factors affecting the growth of B2C e-commerce enterprises from both endogenous and exogenous aspects. Among them, through pest model, that is, policy, economy, society and technology, the paper analyzes the external environment of e-commerce enterprise growth, the endogenous environment is analyzed from three dimensions: resource growth, capability growth and strategic growth. It mainly includes tangible resources, intangible resources, management ability, innovation ability, operation ability, technical ability, solvency, entrepreneur ability, profitability and growth ability. Secondly, based on the theory of endogenous growth, a model of factors influencing the growth of B2C e-commerce enterprises is constructed, and the data are obtained by using the expert questionnaire scoring method. Then, the parameter values of each path in the model are estimated by the structural equation model path analysis method, the fitting degree of the model is evaluated by fitting index, the weight of each index is determined, and the main endogenous factors affecting the growth of the enterprise are obtained. The order of influence from big to small is capacity growth, resource growth and strategic growth. The growth model of B2C e-commerce enterprise based on SEM is established. Finally, according to the established growth factors model, taking the e-commerce enterprises with different business models, such as JingDong Mall, Tmall, Dangwang and SUNING, as the research object, this paper obtains the data by experts and analyzes their growth. In order to provide effective decision-making advice for its growth.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F724.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李蘇蘇;駱敏婷;;B2C電子商務(wù)發(fā)展策略研究——基于波特五力模型[J];現(xiàn)代商貿(mào)工業(yè);2013年13期

2 段冰;;基于結(jié)構(gòu)方程的顧客滿意度測評模型[J];統(tǒng)計(jì)與決策;2013年12期

3 唐穎;張慧琴;;基于SEM結(jié)構(gòu)方程的區(qū)域科技競爭力評價模型構(gòu)建[J];科學(xué)管理研究;2013年01期

4 程文琪;葛虹;;結(jié)構(gòu)方程建模在管理學(xué)研究中的應(yīng)用[J];統(tǒng)計(jì)與決策;2012年22期

5 李云仙;王學(xué)仁;;帶有缺失數(shù)據(jù)的結(jié)構(gòu)方程模型中的模型選擇問題[J];數(shù)理統(tǒng)計(jì)與管理;2012年06期

6 黃衛(wèi)民;;電子商務(wù)服務(wù)平臺競爭策略研究[J];企業(yè)科技與發(fā)展;2012年22期

7 王理峰;;基于結(jié)構(gòu)方程模型的高校科技創(chuàng)新能力評價[J];科技創(chuàng)新導(dǎo)報(bào);2012年30期

8 李紅;呂本富;申愛華;;SNS網(wǎng)站競爭生存及商業(yè)模式創(chuàng)新的關(guān)鍵因素實(shí)證研究[J];管理評論;2012年08期

9 鐘舒凌;;B2C企業(yè)競爭行為與策略的博弈分析[J];時代金融;2012年21期

10 王忠元;;電子商務(wù)環(huán)境下企業(yè)價值鏈競爭結(jié)構(gòu)分析[J];商業(yè)時代;2012年19期

，

本文編號：2118409