本文選題：大學(xué)生消費行為 + 購買動機　； 參考：《中國市場》2016年44期

【摘要】：消費者行為,指消費者為索取、使用、處置消費物品所采取的各種行動及先于且決定這些行動的決策過程。在筆者看來就是心理活動過程,大學(xué)生是一個特殊的消費群體層,有特殊的消費理念,經(jīng)濟上大多數(shù)靠父母的扶持,很少一部分人靠自己,他們的消費主要分為兩部分,一是生活費用,用來飲食、服裝、交通和娛樂花費等;二是學(xué)習(xí)費用,包括購買學(xué)習(xí)資料和學(xué)習(xí)用品。
[Abstract]:Consumer behavior refers to the actions taken by consumers to obtain, use and dispose of consumer goods and the decision-making process that precedes and determines these actions. In the author's view, it is the process of psychological activities. College students are a special consumer group, with a special consumption concept. Most of them depend on their parents to support them economically, and very few people rely on themselves. Their consumption is mainly divided into two parts. One is the cost of living, which is used for food, clothing, transportation and entertainment, and the other is the cost of study, including the purchase of study materials and school supplies.
【作者單位】： 西京學(xué)院;
【分類號】：G645.5;F713.55
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本文編號：2116615