本文選題：社交招聘 + 商業(yè)模式　； 參考：《廣東外語外貿(mào)大學(xué)》2015年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)的迅速發(fā)展,社交網(wǎng)絡(luò)和基于社交網(wǎng)絡(luò)的各種應(yīng)用正在顛覆傳統(tǒng)行業(yè)游戲規(guī)則,基于社交網(wǎng)絡(luò)的社交招聘從一開始就引人注目。本文以社交招聘為研究對象,從價值視角建立了基于e3-value分析方法的商業(yè)模式分析模型,對社交招聘的商業(yè)模式進(jìn)行了系統(tǒng)地總結(jié)、分析。因此,本文對社交招聘商業(yè)模式的研究,不僅對了解招聘行業(yè)新興商業(yè)模式十分必要,也對傳統(tǒng)網(wǎng)絡(luò)招聘行業(yè)的發(fā)展提供發(fā)展思路和借鑒。本文按“理論基礎(chǔ)-模型建立-應(yīng)用案例”的思路組織全文,共分為三部份。第一部分為第一、二章,講本文的研究背景和理論工具準(zhǔn)備。第一章介紹了本文研究背景和意義,確定了本文研究方法和研究框架,并定義了社交招聘相關(guān)概念,指出社交招聘應(yīng)包含社交屬性和招聘功能。第二章為理論準(zhǔn)備部分,梳理了商業(yè)模式、電子商務(wù)和e3-value方法等相關(guān)理論,綜合互聯(lián)網(wǎng)思維,確定了本文將從價值鏈和商業(yè)模式價值要素角度對社交招聘商業(yè)模式進(jìn)行研究。第二部分為第三、四章,是社交招聘商業(yè)模式e3-value模型的建模過程。第三章從價值視角對社交招聘的價值鏈和價值要素進(jìn)行了分析,為第四章分析模型的建立做好鋪墊。第四章通過對三種商業(yè)模式分析方法的對比,本文選擇了e3-value工具對商業(yè)模式進(jìn)行分析,本章最后建立了社交招聘的e3-value分析模型。第三部分為第五章,從實證角度出發(fā),以Linked In為切入點,通過對其2014年第一、二、三季度的財務(wù)數(shù)據(jù)的分析,對社交招聘商業(yè)模式的e3-value模型進(jìn)行實證研究。實證結(jié)果表明,本文所構(gòu)造的社交招聘商業(yè)模式模型的可行性,并對Linked In商業(yè)模式的優(yōu)化提出了可行方案。
[Abstract]:With the rapid development of the Internet, social networks and various applications based on social networks are changing the rules of the traditional industry game, social recruitment based on social networks has been noticeable from the beginning. This paper takes social recruitment as the research object, establishes the business model analysis model based on e3-value analysis method from the perspective of value, and systematically summarizes and analyzes the business model of social recruitment. Therefore, the research on the business model of social recruitment in this paper is not only necessary to understand the new business model of recruitment industry, but also to the development of traditional online recruitment industry. This paper is organized into three parts according to the idea of "theoretical foundation-model building-application case". The first part is the first and second chapters. The first chapter introduces the research background and significance of this paper, determines the research methods and research framework, defines the relevant concepts of social recruitment, and points out that social recruitment should include social attributes and recruitment functions. The second chapter is the theoretical preparation part, combing the relevant theories of business model, e-commerce and e3-value method, synthesizing the Internet thinking, and determining that this paper will study the social recruitment business model from the value factors of value chain and business model. The second part is the third and fourth chapter, which is the modeling process of the e3-value model of social recruitment business model. The third chapter analyzes the value chain and value elements of social recruitment from the perspective of value, paving the way for the establishment of the fourth chapter. In the fourth chapter, through the comparison of three business model analysis methods, this paper chooses e3-value tools to analyze the business model. Finally, this chapter establishes the e3-value analysis model of social recruitment. The third part is the fifth chapter, from the empirical point of view, by analyzing the financial data of the first, second and third quarters of 2014, this paper makes an empirical study on the e3-value model of social recruitment business model. The empirical results show that the model of social recruitment business model is feasible, and a feasible scheme for the optimization of linked in business model is put forward.
【學(xué)位授予單位】：廣東外語外貿(mào)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F727

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本文編號：2084470