本文選題：價值鏈 + 商業(yè)模式��； 參考：《新疆財經大學》2015年碩士論文

【摘要】：在企業(yè)所經歷的眾多競爭的實踐活動中,商業(yè)模式是一種獲取企業(yè)競爭優(yōu)勢的關鍵因素的這種觀念得到了眾多企業(yè)高層管理者的認可。正如彼得·德魯克認為的:企業(yè)之間的競爭逐漸變成了商業(yè)模式之間的競爭,即企業(yè)的競爭表現(xiàn)為擁有可持續(xù)競爭性的商業(yè)模式。企業(yè)管理者察覺到企業(yè)的生存和未來發(fā)展,很大程度上取決于新的、更有競爭力的商業(yè)模式,商業(yè)模式創(chuàng)新能夠創(chuàng)造更多有價值的機遇�；谏虡I(yè)模式和價值鏈中都強調價值創(chuàng)造的邏輯并能夠建立企業(yè)競爭優(yōu)勢的這個觀點,啟發(fā)我們把價值鏈可以選擇作為切入點來研究商業(yè)模式創(chuàng)新。從價值鏈重構視角分析商業(yè)模式創(chuàng)新,能有效地為企業(yè)在互聯(lián)經濟時代實現(xiàn)新成長而提供新思路。首先,本文介紹了研究的意義、目的及方法,并梳理了國內和國外研究商業(yè)模式創(chuàng)新的有關文獻。其次,本文主要論述了國內及國外的相關理論基礎,然后從價值鏈和商業(yè)模式互動關系及價值鏈重構視角兩個角度分析了商業(yè)模式創(chuàng)新的路徑。在本文的第四部分,利用典型案例分析,以海爾家電為例,研究其企業(yè)商業(yè)模式創(chuàng)新,并分析了本文的不足之處和創(chuàng)新之處。通過本文的研究,我們可以發(fā)現(xiàn)企業(yè)持續(xù)性的競爭優(yōu)勢離不開商業(yè)模式創(chuàng)新。對商業(yè)模式的創(chuàng)新路徑問題的探究,本文的結論是:從價值鏈和商業(yè)模式互動關系中,提出價值鏈創(chuàng)新、移向價值鏈的關鍵環(huán)節(jié)、控制價值鏈這三條路徑;從價值鏈重構角度,突出了基于市場定位、經營系統(tǒng)、盈利模式的商業(yè)模式創(chuàng)新三條路徑。結合海爾的網(wǎng)絡化和商業(yè)模式創(chuàng)新,可以認為沒有普適的商業(yè)模式,成功的商業(yè)模式是實現(xiàn)動態(tài)適應下的成功,企業(yè)既要考慮到顧客,也要重視員工的作用,同時做到同其他利益相關者分享價值。
[Abstract]:The concept that business model is a key factor to obtain competitive advantage has been recognized by many senior managers of enterprises in the numerous competitive practice activities experienced by enterprises. As Peter Drucker thinks: competition between enterprises has gradually become competition between business models, that is, the competition of enterprises is characterized by a sustainable competitive business model. Business managers are aware that the survival and future development of enterprises depend to a great extent on new and more competitive business models, and that business model innovation can create more valuable opportunities. Based on the view that both the business model and the value chain emphasize the logic of value creation and can establish the competitive advantage of the enterprise, we can choose the value chain as the starting point to study the innovation of business model. Analysis of business model innovation from the perspective of value chain reconstruction can effectively provide new ideas for enterprises to realize new growth in the era of interconnected economy. First of all, this paper introduces the significance, purpose and methods of the research, and combs the domestic and foreign literature on business model innovation. Secondly, this paper mainly discusses the relevant theoretical basis of domestic and foreign countries, and then analyzes the path of business model innovation from the perspective of the interactive relationship between value chain and business model and the perspective of value chain reconstruction. In the fourth part of this paper, using the typical case analysis, taking Haier household appliance as an example, the innovation of business model of Haier is studied, and the deficiency and innovation of this paper are analyzed. Through the research of this paper, we can find that the sustainable competitive advantage of enterprises can not be separated from business model innovation. The conclusion of this paper is: from the interactive relationship between value chain and business model, the paper puts forward the three paths of value chain innovation, moving to the key link of value chain, controlling the value chain, and reconstructing the value chain from the angle of value chain reconstruction. It highlights three ways of business model innovation based on market positioning, business system and profit model. Combined with Haier's network and business model innovation, it can be considered that there is no universal business model, and successful business model is to achieve success under dynamic adaptation. Enterprises should not only consider customers, but also pay attention to the role of employees. Share value with other stakeholders at the same time.
【學位授予單位】：新疆財經大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F721

【相似文獻】

相關期刊論文 前10條

1 項兵;;超越科技興國的思維——商業(yè)模式創(chuàng)新[J];銷售與市場;2008年16期

2 蔡奇;;以商業(yè)模式創(chuàng)新推動轉型升級[J];政策w，

本文編號：1902910