本文選題：大學(xué)生 + 非理性消費(fèi)　； 參考：《南華大學(xué)》2015年碩士論文

【摘要】：消費(fèi)是人類日常生活的重要內(nèi)容和持續(xù)動(dòng)力,也是人類經(jīng)濟(jì)活動(dòng)的終端與根本目的。人們往往通過(guò)消費(fèi)這種表現(xiàn)形式,向他人表明自己社會(huì)的地位及存在于社會(huì)的能力與價(jià)值。高校大學(xué)生作為社會(huì)特殊的消費(fèi)群體,他們的消費(fèi)行為在某種程度上可以折射當(dāng)代青年價(jià)值取向和生活態(tài)度,成為家長(zhǎng)、學(xué)校和社會(huì)關(guān)注的熱點(diǎn)問(wèn)題。隨著中國(guó)經(jīng)濟(jì)迅速崛起以及與世界各國(guó)交流的日益加深,源于西方發(fā)達(dá)國(guó)家的消費(fèi)主義思潮也悄然滲透到大學(xué)校園之中,尤其是在現(xiàn)代社會(huì)生活方式、消費(fèi)理念、崇尚潮流的影響下,大學(xué)生的消費(fèi)水平、消費(fèi)方式、消費(fèi)內(nèi)容、消費(fèi)目標(biāo)、消費(fèi)模式以及消費(fèi)文化在不知不覺(jué)中發(fā)生著改變。他們開(kāi)始不再滿足于衣食住行的傳統(tǒng)消費(fèi)和必要消費(fèi),轉(zhuǎn)而向非必要消費(fèi)靠攏,陷入了非理性消費(fèi)行為中的惡性循環(huán)之中,不能自拔。據(jù)大量調(diào)查研究表明,我國(guó)大學(xué)生年均在校消費(fèi)支出明顯增加,追求脫離實(shí)際地高檔和奢侈性盲目消費(fèi)呈直線上升,消費(fèi)內(nèi)容和方式也趨向于非理性。湖南省作為中西部經(jīng)濟(jì)欠發(fā)達(dá)地區(qū)的代表之一,據(jù)不完全統(tǒng)計(jì),每年有近60萬(wàn)在校大學(xué)生,由于地域的差異和經(jīng)濟(jì)、文化的影響,他們?cè)谏罘绞�、消費(fèi)意識(shí)及消費(fèi)心理等方面與沿海地區(qū)高校大學(xué)生存在一定的差異。本文以湖南省的高校在校大學(xué)生作為研究對(duì)象,采用發(fā)放問(wèn)卷、訪談、跟蹤記錄等多種研究方式,取得相關(guān)的數(shù)據(jù)和資料,對(duì)湖南省大學(xué)生的非理性消費(fèi)行為進(jìn)行實(shí)證分析。首先,提出了本項(xiàng)研究的背景及必要性,在綜述國(guó)內(nèi)外研究的基礎(chǔ)上,闡述了非理性消費(fèi)行為所涉及的相關(guān)概念和涵義,深入探析大學(xué)生非理性消費(fèi)行為的影響因素。其次,通過(guò)對(duì)湖南省高校在校大學(xué)生隨機(jī)發(fā)放調(diào)查問(wèn)卷獲取相關(guān)數(shù)據(jù),采用回歸分析的方法對(duì)相關(guān)數(shù)據(jù)進(jìn)行整理和分析(是本文的研究重點(diǎn))。其基本邏輯思路為:(1)對(duì)數(shù)據(jù)的來(lái)源、獲取方式等進(jìn)行了詳細(xì)的說(shuō)明;(2)對(duì)各個(gè)變量進(jìn)行解釋,并說(shuō)明選取該變量的原因;(3)建立研究所需的假設(shè)模型;(4)根據(jù)建立的模型,進(jìn)行回歸分析。再次,通過(guò)實(shí)證研究和檢驗(yàn)假設(shè),得出了以下結(jié)論:(1)性別差異是大學(xué)生非理性消費(fèi)行為中的顯著因素。研究表明,高校女生比男生花費(fèi)要多,即非理性消費(fèi)行為在女生中比在男生中要普遍。(2)城鄉(xiāng)差異是影響大學(xué)生非理性消費(fèi)行為的重要因素。研究結(jié)果顯示,城市學(xué)生比農(nóng)村學(xué)生的消費(fèi)水平更高,月消費(fèi)金額數(shù)目更大,即非理性消費(fèi)行為也更顯著。(3)家庭經(jīng)濟(jì)收入的差異是影響大學(xué)生非理性消費(fèi)行為的決定性因素。家庭收入與大學(xué)生的消費(fèi)是成正比的,家庭收入越高,大學(xué)生的經(jīng)濟(jì)需求會(huì)得到更大的滿足,其消費(fèi)呈現(xiàn)隨意性、盲目跟風(fēng)等非理性特征。(4)家庭結(jié)構(gòu)的差異也是大學(xué)生非理性消費(fèi)行為的影響因素。如獨(dú)生子女家庭的父母比非獨(dú)家庭對(duì)子女的經(jīng)濟(jì)需求大多一味滿足,導(dǎo)致這類群體在消費(fèi)過(guò)程中支配力度大,消費(fèi)更趨非理性。(5)消費(fèi)支出方式的差異也是大學(xué)生非理性消費(fèi)行為的不可忽視的影響因素。如信用卡作為一種全新的支付方式,對(duì)沒(méi)有經(jīng)濟(jì)來(lái)源或經(jīng)濟(jì)獨(dú)立性較差的大學(xué)生而言吸引力極大,導(dǎo)致他們沖動(dòng)消費(fèi)、超前消費(fèi)和透支消費(fèi)。最后,本文依據(jù)調(diào)查、分析的結(jié)果,針對(duì)大學(xué)生非理性消費(fèi)行為嘗試從學(xué)校、家庭、社會(huì)等多角度提出理性疏導(dǎo)的建議和參考。
[Abstract]:Consumption is the important content and continuous motive force of human daily life. It is also the terminal and fundamental purpose of human economic activity. People often show the status of their society and their ability and value in society through the form of consumption. College students as a special social consumer group, their consumption behavior is in a certain way. With the rapid rise of China's economy and the deepening of communication with other countries, the trend of consumerism from western developed countries has quietly infiltrated into the university campus, especially in modern social life, as the rapid rise of Chinese economy and the deepening of communication with other countries in the world. Under the influence of the concept of consumption and the influence of the trend, the consumption level, the mode of consumption, the content of consumption, the consumption target, the consumption pattern and the consumption culture have changed unconsciously. They are no longer satisfied with the traditional consumption and the necessary expense, and turn to the non essential consumption and fall into the irrational consumption. According to a large number of investigation and research, a large number of investigation and research show that the annual average consumption expenditure of college students in our country has increased obviously. The pursuit of high grade and extravagant consumption is on the rise in a straight line, and the content and mode of consumption tend to be irrational. Hunan is one of the representatives of the underdeveloped regions of the Midwest. There are nearly 600 thousand college students every year. Because of the regional differences and the economic and cultural influence, there are certain differences in their lifestyles, consumption consciousness and consumption psychology in the coastal areas. This paper takes the university students in Hunan as the research object, using questionnaires, interviews, and tracking. Records and other research methods, obtain relevant data and data, make an empirical analysis on irrational consumption behavior of college students in Hunan province. First, the background and necessity of this study are put forward. On the basis of a summary of domestic and foreign research, the relevant concepts and meanings involved in irrational consumption behavior are expounded, and university students are discussed in depth. The influencing factors of rational consumption behavior. Secondly, through the random issuance of questionnaires to college students in Hunan colleges and universities to obtain relevant data, the relevant data are collated and analyzed with regression analysis method (the focus of this study). The basic logical ideas are as follows: (1) detailed description of the sources of data, the way of obtaining the data, and so on. (2) explain the variables and explain the reasons for the selection of the variable; (3) establish the hypothesis model required for the study; (4) regression analysis based on the established model. Again, through empirical research and test hypothesis, the following conclusions are obtained: (1) gender difference is a significant factor in the irrational consumption behavior of college students. Students spend more than boys, that is, irrational consumption behavior is more common among girls than among boys. (2) the difference between urban and rural is an important factor affecting the irrational consumption behavior of college students. The results show that the consumption level of urban students is higher than that of rural students, the number of monthly consumption is greater, that is, irrational consumption behavior is more significant. (3) family. The difference of economic income is the decisive factor affecting the irrational consumption behavior of college students. The family income is proportional to the consumption of college students, the higher the family income is, the higher the economic demand of the college students will be satisfied, the consumption is random and blindly following the irrational characteristics. (4) the difference of family structure is also the non rational of the college students. The influence factors of sexual consumption behavior, such as the parents of the only child family are mostly satisfied with the economic needs of the children, which leads to the big dominance and the irrational consumption in the consumption process. (5) the difference of the mode of consumption expenditure is also an important factor which can not be ignored for the irrational consumption behavior of college students. As a new way of payment, card is very attractive to college students who have no economic source or poor economic independence, which leads to their impulse consumption, excessive consumption and overdraft consumption. Finally, this paper, based on the results of the investigation and analysis, puts forward the reason for the irrational consumption behavior of College Students from the perspectives of school, family and society. Suggestions and references for sexual guidance.

【學(xué)位授予單位】：南華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F713.55

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