本文選題：互聯(lián)網(wǎng) + 網(wǎng)約車�。� 參考：《現(xiàn)代商業(yè)》2016年34期

【摘要】：隨著滴滴Uber合并,網(wǎng)約車補(bǔ)貼大幅度減少,用戶大量流失的背景下,為實(shí)現(xiàn)網(wǎng)約車公司效益最大化,本文從乘客、司機(jī)、網(wǎng)約車運(yùn)營(yíng)少的角度考慮,提出了一個(gè)更加合理的動(dòng)態(tài)補(bǔ)貼策略。該策略在實(shí)現(xiàn)了網(wǎng)約車運(yùn)營(yíng)商的收益最大化的同時(shí),保證網(wǎng)約車司機(jī)獲得期望收入,考慮了不同時(shí)空供需不平衡問題,有利于乘客更方便的打車,緩解"打車難"問題,達(dá)到三方共贏的結(jié)果。
[Abstract]:With the merger of Didi Uber, the subsidies for ride-hailing have been greatly reduced, and the users have been losing a lot. In order to maximize the benefit of the ride-sharing companies, this paper considers from the point of view of less operation of passengers, drivers and ride-hailing. A more reasonable dynamic subsidy strategy is proposed. This strategy not only maximizes the revenue of the network ride-hailing operators, but also ensures the drivers to get the expected income, and considers the imbalance between the supply and demand in different time and space, which is beneficial to the passengers to take a taxi more conveniently, and to alleviate the problem of "the difficulty of ride-hailing". Achieve a win-win outcome for all three parties.
【作者單位】： 浙江財(cái)經(jīng)大學(xué)金融學(xué)院;
【分類號(hào)】：F724.6;F572.6
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本文編號(hào)：1863357