本文選題：人因工程問(wèn)題 + 超市　； 參考：《成都理工大學(xué)》2017年碩士論文

【摘要】：大型綜合超市自上世紀(jì)末引入我國(guó)并經(jīng)過(guò)了幾十年的發(fā)展,其數(shù)量已達(dá)到了一定規(guī)模,同時(shí)每年還仍以一定的速度不斷增長(zhǎng),但銷售總額的增長(zhǎng)卻呈現(xiàn)出了持續(xù)下滑的趨勢(shì),更由于近些年來(lái)我國(guó)經(jīng)濟(jì)增速的放緩和電子商務(wù)發(fā)展的沖擊,超市行業(yè)普遍出現(xiàn)了銷售增速減緩、企業(yè)利潤(rùn)下滑、經(jīng)營(yíng)模式有待轉(zhuǎn)變、效率和收益急需提升的共性問(wèn)題。伴隨著我國(guó)超市行業(yè)已進(jìn)入了慢增長(zhǎng)時(shí)期,一方面粗狂的規(guī)模增長(zhǎng)方式無(wú)力應(yīng)對(duì)激烈的商業(yè)競(jìng)爭(zhēng),企業(yè)需要轉(zhuǎn)變經(jīng)營(yíng)模式,關(guān)注店面質(zhì)量,尤其是內(nèi)部設(shè)計(jì)中的人因方面,需要通過(guò)精細(xì)化管理等內(nèi)生增長(zhǎng)方式實(shí)現(xiàn)銷售增長(zhǎng)速度,提升店面盈利效率,另一方面,人們?cè)谏罘绞街饾u改變和生活質(zhì)量不斷提高的同時(shí),對(duì)超市內(nèi)部的人因設(shè)計(jì)也提出了新期望。因此,滿足顧客新時(shí)期新需求,提升顧客滿意度,同時(shí)也提高超市運(yùn)營(yíng)管理水平和店面盈利效率,實(shí)現(xiàn)雙邊價(jià)值,就成為了超市企業(yè)必須面臨并亟待解決的問(wèn)題。本文以超市為研究對(duì)象,將人因工程引入到目前研究還相對(duì)較少的超市內(nèi)部設(shè)計(jì)領(lǐng)域,首先,通過(guò)對(duì)人因工程和超市內(nèi)部設(shè)計(jì)相關(guān)理論和綜述進(jìn)行研究,歸納提煉并分析探討了超市內(nèi)部設(shè)計(jì)中相關(guān)的人因工程因素,包括客動(dòng)線設(shè)計(jì)、尺度人因設(shè)計(jì)和顧客心理因素三大類,形成了人因工程在超市內(nèi)部設(shè)計(jì)中相對(duì)全面系統(tǒng)的分析和參考標(biāo)準(zhǔn)。接著,基于顧客滿意度設(shè)計(jì)相對(duì)應(yīng)的調(diào)查問(wèn)卷對(duì)實(shí)例超市內(nèi)部設(shè)計(jì)中可能存在的人因工程問(wèn)題進(jìn)行調(diào)查分析,并針對(duì)發(fā)現(xiàn)的問(wèn)題通過(guò)實(shí)地調(diào)查的方式開(kāi)展現(xiàn)狀調(diào)查和問(wèn)題分析,尋找問(wèn)題背后存在的原因。最后,根據(jù)調(diào)查分析的結(jié)果,對(duì)實(shí)例超市內(nèi)部設(shè)計(jì)中存在的人因工程問(wèn)題提出了相對(duì)應(yīng)的改善建議,希望能對(duì)超市的運(yùn)營(yíng)管理提供幫助,通過(guò)設(shè)計(jì)的改善來(lái)提高顧客滿意度,留住顧客,同時(shí)提升超市的運(yùn)營(yíng)業(yè)績(jī),實(shí)現(xiàn)雙邊價(jià)值,更寄希望對(duì)同行業(yè)在內(nèi)部設(shè)計(jì)方面的推廣應(yīng)用起到一定的借鑒作用。本文研究的主要貢獻(xiàn)在于:將人因工程引入到目前研究還相對(duì)較少的超市內(nèi)部布局設(shè)計(jì)方面,形成了人因工程在超市內(nèi)部設(shè)計(jì)中相對(duì)全面系統(tǒng)的分析和參考標(biāo)準(zhǔn),并通過(guò)具體的實(shí)例和調(diào)查分析,發(fā)現(xiàn)了超市內(nèi)部設(shè)計(jì)中存在的人因工程問(wèn)題,并據(jù)此提出了設(shè)計(jì)改善的建議,從而將人因工程及相關(guān)研究成果應(yīng)用到實(shí)際中,在微觀上證實(shí)其操作性,為超市內(nèi)部的設(shè)計(jì)及改善提供了一種新思路。
[Abstract]:Large integrated supermarkets have been introduced into China since the end of last century and have been developed for several decades. The number of supermarkets has reached a certain scale, and at the same time, it is still growing at a certain speed every year, but the growth of the total sales volume has shown a trend of continuous decline. Due to the slowdown of economic growth and the impact of e-commerce development in recent years, the supermarket industry has generally appeared the common problems of slowing down the growth rate of sales, declining enterprise profits, changing business model, and improving efficiency and income. Along with our country supermarket industry has entered the slow growth period, on the one hand, the rough scale growth mode is unable to cope with the fierce commercial competition, the enterprise needs to change the management mode, pays attention to the store quality, especially the human factor aspect in the internal design. We need to achieve sales growth rate through endogenous growth methods, such as fine management, to improve the profit efficiency of stores. On the other hand, people are gradually changing their lifestyle and improving their quality of life at the same time, New expectations have also been put forward for the design of the people inside the supermarket. Therefore, to meet the new needs of customers in the new period, improve customer satisfaction, but also improve the level of supermarket management and store profitability, achieve bilateral value, has become the supermarket enterprises must face and urgent problems. This paper takes the supermarket as the research object, introduces the human factor engineering into the field of supermarket interior design, which is relatively few at present. First of all, through the research on the theory and summary of the human factor engineering and the supermarket interior design, This paper summarizes and analyzes the related factors in supermarket internal design, including customer line design, standard human factor design and customer psychological factors. Formed the human factor engineering in the supermarket interior design relatively comprehensive system analysis and the reference standard. Then, based on the corresponding questionnaire of customer satisfaction design, this paper investigates and analyzes the possible human engineering problems in the internal design of supermarket, and carries out the current situation investigation and problem analysis through field investigation. Look for the reasons behind the problem. Finally, according to the results of investigation and analysis, this paper puts forward corresponding suggestions for improvement of the human engineering problems existing in the interior design of the supermarket, hoping to provide help for the operation and management of the supermarket, and improve the customer satisfaction through the improvement of the design. At the same time, it can improve the performance of supermarket, realize the value of both sides, and give some reference to the promotion and application of internal design in the same industry. The main contribution of this paper lies in: introducing the human factor engineering into the supermarket interior layout design, which is relatively few at present, and forming a relatively comprehensive and systematic analysis and reference standard of the human factor engineering in the supermarket interior design. Through concrete examples and investigation and analysis, the problems of human factor engineering in supermarket interior design are found, and suggestions for design improvement are put forward, so that human factor engineering and related research results can be applied to practice. It provides a new idea for the design and improvement of supermarket.
【學(xué)位授予單位】：成都理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB18;F721

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