本文選題：門店擴(kuò)張 + 選址��； 參考：《蘇州大學(xué)》2015年碩士論文

【摘要】：隨著網(wǎng)絡(luò)貿(mào)易的日趨常態(tài)化,實(shí)體店的經(jīng)營(yíng)變得謹(jǐn)小慎微,連鎖企業(yè)似乎每增加一個(gè)實(shí)體店就離死亡近了一步。事實(shí)顯然并非如此,連鎖店的發(fā)展離不開門店的擴(kuò)張,電子商務(wù)繁榮的當(dāng)下依然有越做越強(qiáng)大的連鎖店企業(yè)。那么實(shí)體店的優(yōu)劣如何?擴(kuò)張需要考慮的主要因素有哪些?如何用數(shù)據(jù)來(lái)解讀這些要素?就上述問(wèn)題,筆者結(jié)合相關(guān)理論、著作和親歷的創(chuàng)諧公司為例來(lái)一一解讀,得出在連鎖企業(yè)初期擴(kuò)張門店的主要議題是選址和控制配送成本。并用這一理論對(duì)本公司應(yīng)該不應(yīng)該增設(shè)新門店、在哪里增設(shè)更合適、合適的原因在哪里等方面的問(wèn)題作了深入剖析,最終用數(shù)據(jù)做了一個(gè)較有說(shuō)服力的論證。文章最后得到了一個(gè)更適合創(chuàng)諧公司現(xiàn)狀擴(kuò)張門店的可行性結(jié)論,并開放性地探討了其他發(fā)展階段類似企業(yè)的參考方案,同時(shí)也提出本研究的不足之處。
[Abstract]:With the increasing normality of network trade, the operation of physical stores becomes cautious, and the chain enterprises seem to be one step closer to death for every additional physical store. The fact is obviously not, chain store development can not be separated from the expansion of stores, e-commerce prosperity in the present there are still more and more powerful chain stores. So what about the physical store? What are the main factors that need to be considered for expansion? How can data be used to interpret these elements? On the above issues, the author combined with the relevant theory, works and experience of the creation of harmonic company as an example to interpret one by one, and concluded that in the initial expansion of chain enterprises, the main issue of store selection and control of distribution costs. And this theory should not add new stores, where to add more appropriate, where the appropriate reasons and other aspects of the in-depth analysis of the problem, finally with the data to do a more convincing argument. Finally, the paper obtains a feasible conclusion that is more suitable for the company to expand its stores, and discusses the reference schemes of similar enterprises in other stages of development, and also puts forward the deficiencies of this study.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F713.8

【共引文獻(xiàn)】

相關(guān)期刊論文 前10條

1 林高松;李適宇;陳t熻，

本文編號(hào)：1859562