發(fā)布時間：2018-05-07 02:28

  本文選題：農村電商 + 農產品�。� 參考：《河南師范大學》2017年碩士論文

【摘要】：互聯網時代的今天,我國電子商務快速發(fā)展,各企業(yè)紛紛踏上電商快車,利用電子商務平臺打開新的市場,農村電子商務的后知后覺,成為了各大電商平臺爭相搶占的資源。農村產品通過電子商務平臺賣向全國已經有成功案例,國家和各地政府出臺了一系列的相關政策,對于農村電子商務給予政策支持和資源傾斜,為農村電商增添新的動力和資源。農產品上行,急需相應的落地服務來配套發(fā)展。先天的自然資源和品類繁多的農副產品滿足著人們的多種需求。農產品上行,服務城市,服務全國,還需要新的發(fā)展。本文從河南省農村電子商務的網絡平臺建設現狀、農村物流配送體系發(fā)展現狀、農產品網絡銷量情況、河南省農村電子商務人才培訓情況四個方面分析河南省農村電子商務的發(fā)展。依托社會調查、案例分析、文獻查找、總結歸納法等方法,對河南省農村電子商務現狀問題分析,結合資料提出建議。本文的研究方法主要是成功案例分析、市場現狀調查、數據資料搜集、邏輯歸納。本文的主要研究內容第一部分是河南省農村電子商務的現狀,主要河南省農村電子商務的網絡平臺建設,農村物流配送體系,農產品網絡銷售量,農村電商人員培訓。第二部分是農村電子商務發(fā)展過程中的阻礙因素:基礎建設不能滿足農村電子商務發(fā)展的需求,農村群眾對使用電子商務開展創(chuàng)業(yè)就業(yè)理解較少,河南農村農產品缺乏獨立品牌和標準化生產,河南省農村專業(yè)電子商務人才缺乏。第三部分是介紹省外成功的農村電子商務案例:遂昌縣:抓住機會,平臺扶持,臨安:堅果發(fā)家,線下展示,成縣:領導宣傳,側重自媒體傳播,通榆:政府誠信擔保,助力網絡銷售,麗水:依山傍水,政府創(chuàng)建共用品牌。第四部分是根據河南省農村電商的發(fā)展現狀中的問題提出相關建議,建設農村通信,擴大網絡通信覆蓋率,構建覆蓋農村的冷鏈系統(tǒng)保障生鮮農產品運輸時效,品牌快遞企業(yè)助力農產品上行。在農村普及電子商務意義,指導使用電商平臺致富。加強河南省農村產品品牌化,政府支持創(chuàng)建共用農產品品牌,加強農產品標準化生產的監(jiān)管,省內進行規(guī)劃生產以達到生產集群。多途徑招聘、引進電子商務人才,加強電子商務專用人才培訓。
[Abstract]:Nowadays, with the rapid development of electronic commerce in our country, all enterprises have set foot on e-commerce express train, opened new market by using electronic commerce platform, and become the resources scrambled for by various e-commerce platforms in rural areas. There have been successful cases of rural products being sold to the whole country through e-commerce platforms. The state and local governments have issued a series of related policies to give policy support and resources to rural e-commerce. For rural e-commerce to add new power and resources. Agricultural products uplink, urgent need for the corresponding landing services to support the development. Congenital natural resources and a wide variety of agricultural and sideline products to meet the needs of a variety of people. Agricultural products uplink, serve the city, serve the whole country, still need new development. Based on the status quo of the network platform construction of rural e-commerce in Henan Province, the present situation of the development of rural logistics and distribution system, the network sales of agricultural products, The development of rural e-commerce in Henan Province is analyzed in four aspects. Based on the methods of social investigation, case analysis, literature search and induction, this paper analyzes the current situation of rural electronic commerce in Henan Province, and puts forward some suggestions based on the data. The research methods of this paper are mainly successful case analysis, market survey, data collection and logical induction. The first part of this paper is about the status quo of rural electronic commerce in Henan province, including the construction of rural electronic commerce network platform, the distribution system of rural logistics, the network sales of agricultural products, and the training of rural e-commerce personnel. The second part is the hindrance factor in the development of rural electronic commerce: infrastructure construction can not meet the needs of rural electronic commerce development, the rural people have less understanding of using e-commerce to develop entrepreneurial employment. Henan rural agricultural products lack of independent brand and standardized production, Henan Province lack of professional e-commerce professionals. The third part is to introduce the successful rural e-commerce cases: Suichang County: seize the opportunity, platform support, Lin'an: nut family rich, offline display, Chengxian: leadership propaganda, focus on media communication, Tongyu: government integrity guarantee, Power network sales, Lishui: leaning against mountains and water, the government creates a common brand. The fourth part is based on the development of rural e-commerce in Henan Province put forward relevant suggestions to build rural communications, expand the coverage of network communications, build a cold-chain system covering rural areas to protect the transport of fresh agricultural products. Brand express enterprises help agricultural products uplink. In rural areas to popularize the meaning of electronic commerce, guide the platform to become rich. Strengthen the brand of rural products in Henan Province, the government supports the establishment of common agricultural products brand, strengthen the supervision of standardized production of agricultural products, planning and production in the province to achieve production clusters. Multi-way recruitment, introduction of e-commerce talents, strengthening the training of e-commerce professionals.
【學位授予單位】：河南師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6;F327

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本文編號：1855006