發(fā)布時(shí)間：2018-05-07 01:10

  本文選題：互聯(lián)網(wǎng)思維 + 傳統(tǒng)企業(yè)��； 參考：《中共江蘇省委黨�！�2017年碩士論文

【摘要】：當(dāng)今社會(huì)已經(jīng)進(jìn)入互聯(lián)網(wǎng)時(shí)代,互聯(lián)網(wǎng)的快速發(fā)展應(yīng)用正不斷影響和改變著企業(yè)的運(yùn)營(yíng)軌跡�；ヂ�(lián)網(wǎng)作為經(jīng)濟(jì)發(fā)展的新引擎,具有巨大的經(jīng)濟(jì)效益,同時(shí)也對(duì)傳統(tǒng)的經(jīng)濟(jì)模式產(chǎn)生了強(qiáng)烈的沖擊。傳統(tǒng)企業(yè)在我國(guó)當(dāng)前經(jīng)濟(jì)發(fā)展中仍起著重要作用,但是目前我國(guó)傳統(tǒng)企業(yè)普遍存在自主創(chuàng)新能力不足,企業(yè)組織結(jié)構(gòu)運(yùn)營(yíng)效率低下,營(yíng)銷模式單一落后以及產(chǎn)品競(jìng)爭(zhēng)力不強(qiáng)、缺乏核心競(jìng)爭(zhēng)力等發(fā)展制約因素。此外還面臨著全球經(jīng)濟(jì)下行,經(jīng)營(yíng)成本持續(xù)上升等嚴(yán)峻經(jīng)營(yíng)環(huán)境。隨著中國(guó)互聯(lián)網(wǎng)基礎(chǔ)設(shè)施的完善,互聯(lián)網(wǎng)用戶爆炸性的增長(zhǎng),互聯(lián)網(wǎng)市場(chǎng)取得了快速的發(fā)展,在此背景下互聯(lián)網(wǎng)思維應(yīng)用而生,它是在經(jīng)濟(jì)全球化和信息技術(shù)飛速發(fā)展的背景下誕生的一種新的思維方式,對(duì)傳統(tǒng)企業(yè)的轉(zhuǎn)型升級(jí)產(chǎn)生了深遠(yuǎn)的影響。面對(duì)日益加劇的競(jìng)爭(zhēng)環(huán)境,企業(yè)必須創(chuàng)新產(chǎn)品研發(fā)生產(chǎn)方式,優(yōu)化服務(wù)體驗(yàn),改變營(yíng)銷策略,隨時(shí)對(duì)市場(chǎng)信息做出反饋,對(duì)用戶需求進(jìn)行提前預(yù)測(cè),并在最短時(shí)間做出反應(yīng),以批量生產(chǎn)的低價(jià)格進(jìn)行定制服務(wù)。因此,傳統(tǒng)企業(yè)如何利用互聯(lián)網(wǎng),將互聯(lián)網(wǎng)思維和技術(shù)融入到企業(yè)生產(chǎn)和管理過程中,促進(jìn)企業(yè)轉(zhuǎn)型升級(jí)是具有十分重要的現(xiàn)實(shí)意義。本文以傳統(tǒng)企業(yè)作為研究對(duì)象,對(duì)其在組織結(jié)構(gòu)創(chuàng)新、產(chǎn)品研發(fā)創(chuàng)新以及營(yíng)銷模式創(chuàng)新三方面進(jìn)行了論證。其中組織結(jié)構(gòu)的創(chuàng)新包括組織的扁平化和平臺(tái)化轉(zhuǎn)型,因?yàn)榻M織的結(jié)構(gòu)決定著企業(yè)的運(yùn)行效率,研究組織結(jié)構(gòu)創(chuàng)新方式能夠最快對(duì)企業(yè)轉(zhuǎn)型升級(jí)進(jìn)行理論和現(xiàn)實(shí)指導(dǎo)和建議;對(duì)產(chǎn)品研發(fā)創(chuàng)新方面的研究是從用戶驅(qū)動(dòng)、快速迭代以及跨領(lǐng)域行業(yè)的產(chǎn)品創(chuàng)新轉(zhuǎn)型三個(gè)方面進(jìn)行研究,因?yàn)橄M(fèi)者對(duì)產(chǎn)品的需求是企業(yè)發(fā)展的主體驅(qū)動(dòng)力,所以對(duì)企業(yè)產(chǎn)品研發(fā)創(chuàng)新研究可以為企業(yè)提供改善產(chǎn)品研發(fā)的新思路,做到真正滿足消費(fèi)者需求,提高產(chǎn)品競(jìng)爭(zhēng)力;產(chǎn)品營(yíng)銷作為企業(yè)的核心環(huán)節(jié)之一,研究傳統(tǒng)企業(yè)營(yíng)銷模式的創(chuàng)新可以為傳統(tǒng)企業(yè)營(yíng)銷手段的多元化提供思路,本文主要探討了大數(shù)據(jù)營(yíng)銷、社群營(yíng)銷、免費(fèi)營(yíng)銷三種營(yíng)銷創(chuàng)新方式。本文主要采用理論分析與案例研究相結(jié)合的方法,為傳統(tǒng)企業(yè)借助互聯(lián)網(wǎng)思維進(jìn)行轉(zhuǎn)型升級(jí)提供一些思路和經(jīng)驗(yàn)借鑒。
[Abstract]:Nowadays, the society has entered the Internet era, and the rapid development and application of the Internet is constantly influencing and changing the operation track of enterprises. As a new engine of economic development, Internet has great economic benefits, but also has a strong impact on the traditional economic model. The traditional enterprises still play an important role in the current economic development of our country, but at present, the traditional enterprises in our country generally have insufficient independent innovation ability, the operation efficiency of the enterprise organization structure is low, the marketing mode is single and backward, and the product competitiveness is not strong. Lack of core competitiveness and other development constraints. In addition, facing the global economic downturn, operating costs continue to rise and other severe business environment. With the improvement of China's Internet infrastructure and the explosive growth of Internet users, the Internet market has made rapid development. In this context, Internet thinking applications have emerged. It is a new mode of thinking born under the background of economic globalization and the rapid development of information technology, which has a profound influence on the transformation and upgrading of traditional enterprises. Facing the increasingly competitive environment, the enterprise must innovate the production mode of product research and development, optimize the service experience, change the marketing strategy, make feedback to the market information at any time, forecast the user's demand in advance, and react in the shortest time. Customized service at low price for mass production. Therefore, it is of great practical significance for traditional enterprises to make use of the Internet, to integrate Internet thinking and technology into the process of enterprise production and management, and to promote the transformation and upgrading of enterprises. This paper takes the traditional enterprise as the research object, and demonstrates the innovation of organization structure, product research and development and marketing mode. The innovation of organizational structure includes flattening and platform transformation of organization, because the structure of organization determines the efficiency of enterprise operation, the research of innovation mode of organizational structure can provide theoretical and practical guidance and suggestions for the transformation and upgrading of enterprises as soon as possible. The research on product R & D innovation is from three aspects: user-driven, rapid iteration and product innovation transformation across industries, because consumer demand for products is the main driving force of enterprise development. Therefore, the research on innovation of enterprise product research and development can provide enterprises with new ideas to improve product research and development, so as to truly meet the needs of consumers and enhance the competitiveness of products. As one of the core links of enterprises, product marketing is one of the core links of enterprises. The research on the innovation of traditional enterprise marketing mode can provide ideas for the diversification of traditional enterprise marketing means. This paper mainly discusses three marketing innovation modes: big data marketing, community marketing and free marketing. This paper mainly adopts the method of combining theoretical analysis and case study to provide some ideas and experiences for traditional enterprises to transform and upgrade with the help of Internet thinking.
【學(xué)位授予單位】：中共江蘇省委黨校
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F724.6

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