本文選題：中小型零售企業(yè) + 激勵機制��； 參考：《華中師范大學(xué)》2015年碩士論文

【摘要】：企業(yè)管理機制的核心是如何用人,能夠做到“人盡其才、才盡其用”的關(guān)鍵在于如何對人進行激勵,要做到這一點,從本質(zhì)上來說是就是如何建立一個效率高的激勵機制。在提高員工個人績效的同時也順帶達成了企業(yè)的經(jīng)營目標。激勵機制能夠很好地將人才吸引和保留住。由此我們可以看到,企業(yè)的激勵機制不僅會影響員工工作效率的提高,也關(guān)系到企業(yè)在市場競爭中的生存、發(fā)展和壯大。對于處在發(fā)展期的中小型零售企業(yè)來講,更是如此。在激勵機制的運行過程中,實際上是把企業(yè)遠大的目標轉(zhuǎn)化為員工個人的具體目標的過程,激勵機制正是對實現(xiàn)各個具體目標起到了保障的作用。而零售行業(yè)作為傳統(tǒng)的勞動密集型行業(yè),組織架構(gòu)的層次眾多,在這種情況下的員工激勵和培養(yǎng),需要建立長期穩(wěn)定有效的人力資源戰(zhàn)略才能夠?qū)崿F(xiàn)。這對于中小型零售企業(yè)來講,具備重大的意義�；谏鲜龇治�,本文研究如何對中小型零售企業(yè)的員工進行激勵,希望以此對處于管理和激勵困境中的中小型零售企業(yè)有所幫助。本文的內(nèi)容包含五個部分,第一部分為本文的緒論,主要內(nèi)容為研究背景及意義、國外發(fā)展現(xiàn)狀和國內(nèi)外發(fā)展現(xiàn)狀、本文的研究方法、本文的內(nèi)容以及創(chuàng)新之處。第二部分為本文的相關(guān)研究理論,主要對激勵機制的概念、激勵機制的基本理論、激勵機制建立和完善的原則。第三部分為案例分析,主要對深圳某零售企業(yè)激勵機制的設(shè)計進行了介紹,通過對案例的介紹引出對中小型零售企業(yè)激勵模式,激勵設(shè)計的探討；第四部分為思考和探討我國中小型零售企業(yè)激勵機制模式,主要包含當前中小型零售企業(yè)激勵機制的問題總結(jié)、適應(yīng)中小型零售企業(yè)激勵機制的模式兩個方面。第五部分為對研究取得的成果和不足之處進行的分析。激勵機制的設(shè)計需要牽涉到企業(yè)人力資源管理的各個面面,因此不能以簡單的固定的模式進行死搬硬套,尤其是針對處于激烈競爭中的我國中小型零售企業(yè)來講,如何設(shè)計一套適合于自身發(fā)展的激勵模式,還需要反復(fù)的摸索和嘗試。
[Abstract]:The core of enterprise management mechanism is how to use people, the key of which is how to motivate people. In essence, it is how to set up an efficient incentive mechanism. At the same time to improve the personal performance of employees, but also achieved the business objectives of the enterprise. The incentive mechanism can attract and retain talents well. From this we can see that the incentive mechanism of enterprises will not only affect the improvement of staff efficiency, but also related to the survival, development and growth of enterprises in the market competition. For the development of small and medium-sized retail enterprises, it is even more so. In the course of the operation of the incentive mechanism, it is actually the process of transforming the enterprise's lofty goal into the individual specific goal of the employee, and the incentive mechanism plays a role in ensuring the realization of each specific goal. As a traditional labor-intensive industry, the retail industry has many levels of organizational structure. In this case, it is necessary to establish a long-term stable and effective human resource strategy. This is of great significance to small and medium-sized retail enterprises. Based on the above analysis, this paper studies how to motivate the employees of the small and medium-sized retail enterprises, hoping to help the small and medium-sized retail enterprises in the management and incentive dilemma. The content of this paper consists of five parts. The first part is the introduction of this paper. The main content is the background and significance of the research, the current situation of foreign and domestic development, the research methods of this paper, the content of this paper and the innovation. The second part is the related research theory of this paper, mainly about the concept of incentive mechanism, the basic theory of incentive mechanism, the principle of the establishment and improvement of incentive mechanism. The third part is case analysis, mainly introduces the design of incentive mechanism of a retail enterprise in Shenzhen, and discusses the incentive mode and incentive design of small and medium-sized retail enterprises through the introduction of a case. The fourth part is to consider and discuss the incentive mechanism model of small and medium-sized retail enterprises in our country, mainly including the summary of the current incentive mechanism of small and medium-sized retail enterprises, and the model of the incentive mechanism of small and medium-sized retail enterprises. The fifth part is the analysis of the achievements and shortcomings of the research. The design of incentive mechanism needs to involve all aspects of enterprise human resource management, so we can not use a simple and fixed model to move hard, especially for the small and medium-sized retail enterprises in the fierce competition. How to design a set of incentive models suitable for their own development needs to be explored and tried again and again.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F272.92;F724.2

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