本文選題：經(jīng)營策略 + 供應(yīng)鏈服務(wù)��； 參考：《吉林大學(xué)》2017年碩士論文

【摘要】：隨著近幾年來經(jīng)濟(jì)的迅猛發(fā)展,社會分工和行業(yè)整合的趨勢越來越明顯,非核心業(yè)務(wù)的外包需求也隨之加劇,集便捷、高效、規(guī)模經(jīng)濟(jì)等優(yōu)勢于一體的供應(yīng)鏈服務(wù)在日趨激烈的市場競爭中起到關(guān)鍵的作用。供應(yīng)鏈服務(wù)公司作為企業(yè)管理中解決問題的服務(wù)商,在消費(fèi)品、IT、化工等多個行業(yè)中應(yīng)用效果明顯,形成了配套服務(wù)的載體。怡亞通供應(yīng)鏈股份有限公司作為專業(yè)的供應(yīng)鏈服務(wù)平臺,經(jīng)過多年的產(chǎn)品市場和資本市場的運(yùn)作,為客戶解決了非核心業(yè)務(wù)環(huán)節(jié)的成本、效率問題,產(chǎn)生了令人矚目的社會效益。隨著公司客戶的增加、涉足行業(yè)的廣泛,其經(jīng)營上有著不錯的發(fā)展機(jī)遇,但同時也存在著各種錯綜復(fù)雜的問題。戰(zhàn)略管理理論、供應(yīng)鏈管理理論和經(jīng)營策略方面的內(nèi)容經(jīng)過多年的理論研究和實(shí)踐發(fā)展已成為企業(yè)經(jīng)營過程中的重要環(huán)節(jié),通過理論與實(shí)踐的相結(jié)合,理清企業(yè)發(fā)展的基本思路和方向,為日后的經(jīng)營運(yùn)作規(guī)劃正確的實(shí)現(xiàn)途徑。本文以怡亞通供應(yīng)鏈股份有限公司為研究對象,介紹了公司的發(fā)展歷程和現(xiàn)狀,通過對信息、數(shù)據(jù)的收集和整理,發(fā)現(xiàn)了怡亞通公司在經(jīng)營中存在的問題,隨后從客觀角度找出了問題產(chǎn)生的原因。同時對公司內(nèi)外部環(huán)境進(jìn)行分析,具體包括宏觀環(huán)境中的法律政策因素、經(jīng)濟(jì)環(huán)境、技術(shù)發(fā)展和社會文化水平;產(chǎn)業(yè)環(huán)境中波特五力模型的應(yīng)用分析;公司內(nèi)部資源與能力的闡述。最后結(jié)合SWOT模型明確了公司外部面臨的機(jī)會和威脅,內(nèi)部具有的優(yōu)勢和劣勢,清楚了經(jīng)營策略的規(guī)劃目標(biāo)并以此為基礎(chǔ)提出了公司未來的經(jīng)營策略,即繼續(xù)做大做強(qiáng)優(yōu)勢線下業(yè)務(wù),結(jié)合互聯(lián)網(wǎng)所帶來的機(jī)遇發(fā)展公司整體業(yè)務(wù),以基礎(chǔ)線下業(yè)務(wù)支撐線上業(yè)務(wù),同時利用線上的便利條件促進(jìn)公司全面發(fā)展。為了使該經(jīng)營策略可以得到有效的實(shí)施,從人員、資金、信息系統(tǒng)和制度上進(jìn)行多方面的論證,以確保經(jīng)營策略可以穩(wěn)步的實(shí)施。本文通過對怡亞通公司基本層面的分析、經(jīng)營策略選擇和實(shí)施過程的研究,使得公司作為供應(yīng)鏈服務(wù)商明確了未來的發(fā)展方向。這一經(jīng)營策略對業(yè)務(wù)范圍廣泛的怡亞通公司來說是一種很好的思維梳理,利用外部機(jī)遇和自身優(yōu)勢,避開外部威脅和本身不足,找出重點(diǎn)經(jīng)營的方向和業(yè)務(wù),利用有限的資源創(chuàng)造高效的服務(wù),在互聯(lián)網(wǎng)+的浪潮下開辟適合自身的發(fā)展方式。此外,供應(yīng)鏈服務(wù)商的蓬勃發(fā)展也使其社會效應(yīng)日漸凸顯。
[Abstract]:With the rapid development of economy in recent years, the trend of social division of labor and industry integration has become more and more obvious, and the outsourcing demand of non-core business has also intensified, which is convenient and efficient. Supply chain service with advantages such as economies of scale plays a key role in the increasingly fierce market competition. The supply chain service company, as a service provider for solving problems in enterprise management, has been widely used in many industries such as consumer goods, ITs and chemical industry, forming the carrier of supporting service. As a professional supply chain service platform, Yitong supply chain Co., Ltd. has solved the cost and efficiency problems of non-core business for customers after many years of operation of product market and capital market. It has produced remarkable social benefits. With the increase of customers and extensive involvement in the industry, there are good development opportunities in its management, but at the same time, there are various complicated problems. The content of strategic management theory, supply chain management theory and management strategy has become an important link in the process of enterprise management after many years of theoretical research and practical development, through the combination of theory and practice, To clarify the basic thinking and direction of enterprise development, to plan the correct way of implementation for the future operation. This paper takes Yitong supply chain Co., Ltd. as the research object, introduces the development course and the present situation of the company, through collecting and arranging the information and data, it finds the problems existing in the management of the Yitong Company. Then from the objective point of view to find out the causes of the problem. At the same time, it analyzes the internal and external environment of the company, including the legal and policy factors in the macro environment, the economic environment, the technological development and the level of social culture, and the application of Porter's five-force model in the industrial environment. Description of internal resources and capabilities of the company. Finally, combined with the SWOT model, the paper clarifies the opportunities and threats, the internal advantages and disadvantages, the planning objectives of the management strategy, and puts forward the future business strategy of the company. That is, to continue to make big and strong advantage offline business, combined with the opportunities brought by the Internet to develop the company's overall business, to support the line of business under the basic line, and to use the on-line convenience to promote the company's overall development. In order to carry out the management strategy effectively, the personnel, capital, information system and system are demonstrated in many aspects to ensure that the management strategy can be carried out steadily. Based on the analysis of the basic level, the choice of business strategy and the process of implementation, this paper makes the company as a supply chain service provider clear the future development direction. This business strategy is a good way of thinking for Aitong, which has a wide range of businesses. It takes advantage of external opportunities and advantages, avoids external threats and shortcomings, and finds out the direction and business of key operations. Using limited resources to create efficient services, in the wave of the Internet to open up suitable for their own development. In addition, the booming development of supply chain service providers also makes its social effect increasingly prominent.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F721;F272

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