本文選題：后男性大學(xué)生 + 網(wǎng)絡(luò)服裝消費　； 參考：《企業(yè)改革與管理》2016年22期

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的發(fā)展,我國消費者網(wǎng)絡(luò)購物的接受度越來越高,而網(wǎng)絡(luò)購物這一渠道對于服裝品類而言也越發(fā)重要。本文在技術(shù)接受模型的基礎(chǔ)上構(gòu)建了影響90后男性大學(xué)生網(wǎng)絡(luò)服裝消費意向因素的假設(shè)模型,為服裝網(wǎng)絡(luò)零售商提供了相關(guān)建議。
[Abstract]:With the development of Internet technology, the acceptance of online shopping in China is becoming more and more high, and the online shopping channel is becoming more and more important for clothing category. On the basis of the technology acceptance model, this paper constructs a hypothetical model that influences the consumption intention of the male college students in the 1990s, and provides some suggestions for the clothing online retailers.
【作者單位】： 湘潭大學(xué);
【分類號】：F724.6;F713.55;C913.14
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本文編號：1782363