本文選題：公共政策 + 臨沂商城��； 參考：《南京航空航天大學(xué)》2017年碩士論文

【摘要】：專(zhuān)業(yè)市場(chǎng)是因傳統(tǒng)集貿(mào)市場(chǎng)經(jīng)營(yíng)同類(lèi)化發(fā)展而來(lái),其經(jīng)營(yíng)規(guī)模和輻射范圍都遠(yuǎn)遠(yuǎn)超過(guò)傳統(tǒng)集貿(mào)市場(chǎng)。臨沂市的專(zhuān)業(yè)市場(chǎng)起步于20世紀(jì)80年代,目前已形成了由128個(gè)專(zhuān)業(yè)市場(chǎng)構(gòu)成的市場(chǎng)集群,成為全國(guó)知名商貿(mào)批發(fā)中心。隨著經(jīng)濟(jì)全球化不斷加快,中國(guó)的專(zhuān)業(yè)市場(chǎng)面臨著開(kāi)展國(guó)際化的新挑戰(zhàn),臨沂市政府也相應(yīng)提出了臨沂商城國(guó)際化的發(fā)展目標(biāo),并制定了相關(guān)政策。基于以上背景,本文從公共政策的角度對(duì)臨沂商城國(guó)際化現(xiàn)有政策進(jìn)行研究分析,采用文獻(xiàn)分析法、SWOT分析法、案例分析法等研究方法,參照索倫森分析模型,提出查明事實(shí)、界定問(wèn)題、確立目標(biāo)、確定評(píng)估標(biāo)準(zhǔn)、分析政策、完善政策的六步政策分析過(guò)程模型。對(duì)專(zhuān)業(yè)市場(chǎng)國(guó)際化的相關(guān)研究、發(fā)展經(jīng)驗(yàn)進(jìn)行總結(jié),對(duì)臨沂商城的現(xiàn)狀、發(fā)展面臨的問(wèn)題、發(fā)展目標(biāo)、評(píng)估標(biāo)準(zhǔn)和現(xiàn)有政策進(jìn)行分析,最終提出了創(chuàng)新臨沂商城國(guó)際化發(fā)展的對(duì)策建議。首先,本文研究了公共政策、政策分析、專(zhuān)業(yè)市場(chǎng)及其國(guó)際化的相關(guān)理論,明確了研究視角、研究對(duì)象、研究框架、發(fā)展目標(biāo)的一般路徑和發(fā)展經(jīng)驗(yàn)。其次,研究分析了臨沂商城專(zhuān)業(yè)市場(chǎng)的發(fā)展歷程和現(xiàn)狀特征,并運(yùn)用SWOT分析法分析了臨沂商城發(fā)展面臨的問(wèn)題和發(fā)展目標(biāo)。再次,確定了政策評(píng)估標(biāo)準(zhǔn),分析了臨沂商城國(guó)際化現(xiàn)有政策,指出現(xiàn)有政策存在主要缺陷及其原因。最后,本文針對(duì)臨沂商城國(guó)際化現(xiàn)有政策存在的問(wèn)題,提出了創(chuàng)新臨沂商城國(guó)際化發(fā)展的對(duì)策建議,從建設(shè)國(guó)際商貿(mào)區(qū)、加速跨境電子商務(wù)發(fā)展、打造適合國(guó)際貿(mào)易的物流體系、提高商品國(guó)際競(jìng)爭(zhēng)優(yōu)勢(shì)、完善國(guó)際貿(mào)易采購(gòu)體系、深度融入國(guó)家“一帶一路”戰(zhàn)略、開(kāi)展金融創(chuàng)新服務(wù)、構(gòu)筑商貿(mào)物流人才高地等8個(gè)方面提出了政策建議。
[Abstract]:The professional market is developed from the similar operation of the traditional market, and its operation scale and radiation range are far more than the traditional market.The professional market of Linyi started in the 1980s, and now it has formed a market cluster composed of 128 specialized markets, and has become a well-known wholesale center of commerce and trade in China.With the acceleration of economic globalization, China's professional market is facing a new challenge of internationalization. The Linyi Municipal Government has also put forward the development goal of Linyi Mall internationalization and formulated relevant policies.Based on the above background, this paper studies and analyzes the existing policies of Linyi Mall internationalization from the perspective of public policy, using literature analysis method, case analysis method and other research methods, referring to the Sorenson analysis model, put forward to find out the facts.Define problems, establish goals, determine evaluation criteria, analyze policies, and improve the six-step process model of policy analysis.Summarizing the relevant research and development experience of the specialized market internationalization, analyzing the present situation, the problems facing the development of Linyi Mall, the development goals, the evaluation criteria and the existing policies,Finally, it puts forward the countermeasures and suggestions for the innovation and development of Linyi Mall.First of all, this paper studies the relevant theories of public policy, policy analysis, professional market and its internationalization, clarifies the research perspective, research object, research framework, general path of development goal and development experience.Secondly, this paper analyzes the development process and current situation of Linyi Mall, and analyzes the problems and development goals of Linyi Mall by using SWOT analysis method.Thirdly, the policy evaluation criteria are determined, the existing policies of Linyi Mall internationalization are analyzed, and the main defects and causes of the existing policies are pointed out.Finally, aiming at the problems existing in the existing policies of Linyi Mall internationalization, this paper puts forward some countermeasures and suggestions for innovating the internationalization development of Linyi Mall, in order to accelerate the development of cross-border e-commerce from the construction of international trade area.To create a logistics system suitable for international trade, to improve the international competitive advantage of commodities, to perfect the procurement system of international trade, to integrate deeply into the national "Belt and Road" strategy, and to carry out financial innovation services,Construction of trade logistics talent highland and other eight aspects of the policy recommendations.
【學(xué)位授予單位】：南京航空航天大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F727

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