本文選題：汽車租賃　切入點(diǎn)：發(fā)展環(huán)境　出處：《長安大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：當(dāng)前我國正處于社會(huì)經(jīng)濟(jì)快速發(fā)展的時(shí)期,人民生活水平顯著提高。隨著城市化進(jìn)程快速推進(jìn),交通基礎(chǔ)設(shè)施建設(shè)不斷完善,駕駛技能廣泛普及,社會(huì)公眾生活方式和消費(fèi)習(xí)慣逐步改變,人們對(duì)擁有汽車的觀念也產(chǎn)生了變化。越來越多的家庭、個(gè)人開始嘗試以“招之即來”的方式租用各種汽車,以滿足日益增長的位移需求。汽車租賃作為一種新興的交通運(yùn)輸服務(wù)方式具有靈活、便捷、跨區(qū)域的特點(diǎn),是構(gòu)成我國綜合運(yùn)輸體系的重要分支。它不僅能夠滿足人們多樣化的出行需求,還能為一些大型的社會(huì)公共活動(dòng)提供有效的交通運(yùn)輸支持。目前,我國汽車租賃企業(yè)規(guī)模較之以往在不斷擴(kuò)大,但業(yè)務(wù)結(jié)構(gòu)單一,租賃站點(diǎn)布局集中,規(guī)�；⒕W(wǎng)絡(luò)化程度低,依然處于一種較為粗獷的發(fā)展模式之中。這無疑使得我國汽車租賃業(yè)難以實(shí)現(xiàn)可持續(xù)發(fā)展,更無法滿足城市化進(jìn)程中,人們?nèi)找嬖鲩L的出行需求,制約著我國綜合運(yùn)輸體系的建設(shè)。所以,實(shí)現(xiàn)我國汽車租賃業(yè)經(jīng)營規(guī)�；�、網(wǎng)絡(luò)化、品牌化、信息化,就顯得尤為重要。這種集約化、一體化、鏈條式的經(jīng)營發(fā)展模式可以實(shí)現(xiàn)資源的合理配置,優(yōu)化產(chǎn)業(yè)鏈,進(jìn)而實(shí)現(xiàn)規(guī)模效益。在我國汽車租賃業(yè)形成一種良性發(fā)展的同時(shí),提高我國道路運(yùn)輸效率,為我國經(jīng)濟(jì)快速發(fā)展保駕護(hù)航。通過對(duì)汽車租賃業(yè)的涵義、特點(diǎn)和國內(nèi)外汽車租賃發(fā)展的歷程進(jìn)行了研究,總結(jié)了國內(nèi)外汽車租賃業(yè)經(jīng)營的特點(diǎn)與未來發(fā)展趨勢(shì),并通過研究目前我國汽車租賃業(yè)發(fā)展環(huán)境,提出了當(dāng)前環(huán)境下汽車租賃經(jīng)營中存在的問題。最后,提出了我國汽車租賃業(yè)實(shí)現(xiàn)規(guī)模化經(jīng)營的具體運(yùn)營方式,希望有助于我國汽車租賃業(yè)經(jīng)營管理模式的完善與創(chuàng)新,實(shí)現(xiàn)可持續(xù)發(fā)展。
[Abstract]:At present, our country is in a period of rapid social and economic development, and the standard of living of the people has improved significantly. With the rapid development of urbanization, the construction of transportation infrastructure has been continuously improved, and driving skills have been widely spread. As the way of life and habits of the public gradually changed, so did the idea of owning a car. More and more families and individuals are trying to rent cars on their own. In order to meet the increasing demand for displacement, as a new mode of transportation service, car rental has the characteristics of flexibility, convenience and cross-region. It can not only meet the diversified travel needs of people, but also provide effective transportation support for some large-scale social public activities. At present, The scale of automobile rental enterprises in our country is expanding, but the business structure is single, the layout of leasing sites is centralized, the scale is low, and the degree of networking is low. Still in a rough development model, which undoubtedly makes it difficult for China's automobile leasing industry to achieve sustainable development, but also unable to meet the increasing travel demand in the process of urbanization. Therefore, it is very important to realize the scale, network, brand and information of the automobile leasing industry in our country. The chain-type management and development mode can realize the rational allocation of resources, optimize the industrial chain, and then realize the scale benefit. At the same time, the automobile leasing industry of our country forms a kind of benign development, at the same time, it can improve the efficiency of road transportation in our country. Through the research on the meaning, characteristics and the course of development of domestic and foreign automobile leasing, this paper summarizes the characteristics and future development trend of domestic and foreign auto leasing industry. By studying the development environment of automobile leasing industry in our country, this paper puts forward the problems existing in the automobile leasing operation under the current environment. Finally, the paper puts forward the concrete operation mode of realizing large-scale operation of automobile leasing industry in our country. It is hoped that it will be helpful to perfect and innovate the management mode of automobile leasing industry in China and realize sustainable development.
【學(xué)位授予單位】：長安大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F721

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本文編號(hào)：1615735