本文選題：母嬰類　切入點：電商平臺　出處：《經(jīng)貿(mào)實踐》2016年13期 　論文類型：期刊論文

【摘要】：當(dāng)下網(wǎng)絡(luò)購物日漸便捷和普及,母嬰類電商平臺也迅速發(fā)展起來,嬰類電商平臺情感交流的社會性和功能便捷性是其重要特征。如何擴大母嬰類電商平臺的影響力和商業(yè)模式如何創(chuàng)新已成為學(xué)界和業(yè)界共同關(guān)注的焦點。本文首先闡述了母嬰類電商平臺的發(fā)展階段,主要分為三個階段,其次分析了四種母嬰類電商平臺類型及優(yōu)缺點,最后,闡述了母嬰類電商平臺的商業(yè)模式創(chuàng)新途徑。
[Abstract]:With the increasing convenience and popularity of online shopping, the mother-child e-commerce platform has also developed rapidly. The sociality and functional convenience of emotional communication of infantile ecommerce platform are its important characteristics. How to expand the influence of mother-child ecommerce platform and how to innovate the business model have become the common focus of academic and industry. First of all, the development stage of the mother-child ecommerce platform is expounded. It is mainly divided into three stages. Secondly, it analyzes four types of mother-to-child ecommerce platforms and their advantages and disadvantages. Finally, it expounds the innovative ways of the business model of the mother-child ecommerce platform.
【作者單位】： 淮陰商業(yè)學(xué)校財經(jīng)貿(mào)易系;
【分類號】：F724.6

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