本文選題：市場進入次序　切入點：先行企業(yè)　出處：《大連理工大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：中國自改革開放、加入世貿(mào)組織以來,積極參與國際分工與經(jīng)濟合作,不斷擴大對外貿(mào)易與對外投資規(guī)模,國際貿(mào)易發(fā)展迅猛。隨著貿(mào)易大國的地位不斷得到提升和鞏固,中國已躍居世界第一貨物貿(mào)易大國。但繼金融危機爆發(fā)之后,全球經(jīng)濟增長趨緩,加之貿(mào)易保護主義持續(xù)蔓延,圍繞資源、市場、標準和規(guī)則的博弈日趨激烈,我國面臨的外貿(mào)環(huán)境日益嚴峻,出口市場結(jié)構(gòu)失衡問題突出,外貿(mào)傳統(tǒng)優(yōu)勢逐漸減弱,傳統(tǒng)的貿(mào)易發(fā)展模式難以持續(xù)。這必然要求我們要推動對外貿(mào)易從規(guī)模擴張向提高質(zhì)量效益轉(zhuǎn)變,從單一、集中化出口市場向全球、多元化市場拓展延伸,促進對外貿(mào)易持續(xù)穩(wěn)定增長,培育我國參與國際競爭的新優(yōu)勢。本文首先總結(jié)了企業(yè)引入新產(chǎn)品傾向的影響因素以及基于企業(yè)進入次序的先動優(yōu)勢和后動優(yōu)勢,在此基礎(chǔ)上,從新產(chǎn)品進入出口市場的角度入手,研究出口企業(yè)的市場進入次序,考察跟隨企業(yè)是否可以從先行企業(yè)中獲益,從而總結(jié)出開拓出口市場、促進出口市場多元化的政策建議。在實證研究部分,本文選取了中國海關(guān)數(shù)據(jù)庫2000-2006年的出口貿(mào)易數(shù)據(jù)及企業(yè)數(shù)據(jù),構(gòu)造微觀面板數(shù)據(jù)模型,以新產(chǎn)品進入為切入點,采用微觀計量經(jīng)濟方法評估企業(yè)性質(zhì)、規(guī)模對企業(yè)市場進入次序的影響,論證出口企業(yè)中先動者與跟隨者之間出口行為的相互影響。在本文最后,針對本文理論及實證研究成果,提出完善中國出口市場結(jié)構(gòu)、發(fā)展多元化對外貿(mào)易的戰(zhàn)略路徑與政策建議。通過理論分析與實證研究,本文得出以下五個主要結(jié)論：第一,在出口企業(yè)中,無論是先行者還是跟隨者,私營企業(yè)都占據(jù)最大的外貿(mào)主體地位,外資企業(yè)次之,國有企業(yè)市場占比最��；第二,跟隨企業(yè)進入的可能性與先行者的存活時間正相關(guān),先行企業(yè)持續(xù)出口時間越長,跟隨企業(yè)進入的可能性就越大；第三,先行者的存活時間與跟隨企業(yè)數(shù)量成反比,跟隨企業(yè)進入越多,先行企業(yè)持續(xù)出口的時間越短；第四,小規(guī)模企業(yè)充當出口先行者的可能性更大,大規(guī)模企業(yè)會持觀望態(tài)度等待合適的機會跟隨出口；第五,先行者在進入市場時和進入市場后,其出口規(guī)模和出口收益都小于跟隨者,跟隨者從先行企業(yè)那里獲得了正的外部效應(yīng)。
[Abstract]:Since China's reform and opening up and its accession to the WTO, China has actively participated in the international division of labor and economic cooperation, continuously expanded the scale of foreign trade and foreign investment, and international trade has developed rapidly. China has leapt to the number one trade in goods in the world. However, following the outbreak of the financial crisis, global economic growth has slowed down, and trade protectionism has continued to spread. The game over resources, markets, standards and rules has become increasingly fierce. The foreign trade environment facing our country is becoming increasingly severe, the structural imbalance of the export market is prominent, and the traditional advantages of foreign trade are gradually weakening. The traditional pattern of trade development is unsustainable. This inevitably requires us to promote the transformation of foreign trade from scale expansion to higher quality and efficiency, from a single, centralized export market to a global and diversified market. To promote the sustained and stable growth of foreign trade and to foster the new advantages of China's participation in international competition, this paper first summarizes the factors that influence the tendency of enterprises to introduce new products, as well as the first-mover advantages and second-mover advantages based on the entry order of enterprises, on the basis of which, From the perspective of the entry of new products into the export market, this paper studies the market entry order of the export enterprises, and examines whether the following enterprises can benefit from the leading enterprises, thus summing up the development of the export market. In the part of empirical research, this paper selects export trade data and enterprise data of China Customs Database from 2000 to 2006, constructs micro panel data model, and takes the entry of new products as the starting point. Using the microeconometric method to evaluate the influence of the nature and scale of the enterprise on the order of market entry, and to demonstrate the interaction between the first mover and the follower in the export enterprise. At the end of this paper, In view of the theoretical and empirical research results of this paper, this paper puts forward the strategic path and policy recommendations for perfecting the structure of China's export market and developing diversified foreign trade. Through theoretical analysis and empirical research, this paper draws the following five main conclusions: first, Among export enterprises, whether they are pioneers or followers, private enterprises occupy the largest position in foreign trade, followed by foreign-funded enterprises, and state-owned enterprises account for the smallest proportion of the market; second, The possibility of following the enterprise to enter is positively related to the survival time of the forerunner. The longer the leading enterprise continues to export, the more likely it will be to follow the enterprise; third, the survival time of the forerunner is inversely proportional to the number of the following enterprises. The more entry followed, the shorter the duration of export; in 4th, small-scale enterprises were more likely to be export pioneers, and large-scale enterprises would wait and see for the right opportunities to follow exports; 5th, When the forerunner enters the market and after entering the market, its export scale and export income are smaller than those of the follower, and the follower obtains the positive external effect from the leading firm.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F752.62

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