本文選題：培訓管理　切入點：KAS　出處：《廣西大學》2015年碩士論文　論文類型：學位論文

【摘要】：隨著超級市場、倉儲式商場、電商各種新業(yè)態(tài)的迅猛發(fā)展,特別是國內(nèi)電商的崛起,以及地產(chǎn)百貨憑借著場地和物業(yè)的優(yōu)勢,遍地開花,傳統(tǒng)的百貨商場也受到了巨大的沖擊,客流減少,業(yè)績下滑,轉(zhuǎn)型,將成為百貨零售店生存之道,那么,面臨嚴峻的新挑戰(zhàn),探索生存之道和轉(zhuǎn)型之路,需要做什么準備,用什么來保障轉(zhuǎn)型成功,更是百貨企業(yè)擔憂的問題,為解決商業(yè)模式的問題,很多百貨零售開始引入各種培訓,希望通過培訓找到解決企業(yè)困境的方法,尋求適合自己的商業(yè)之路,但是由于國外培訓行業(yè)對百貨零售的研究較少,很多培訓引進來的時候,企業(yè)很熱鬧,員工很激動,而培訓結(jié)束后,企業(yè)仍然茫然,員工依然沒有進步。本文通過分析MZD百貨公司公司在轉(zhuǎn)型過程中遇到的人力資源瓶頸,分析賣場管理人員培訓管理存在的問題,根據(jù)問題進行培訓管理改進研究。培訓管理改進研究包括了培訓需求分析、課程設計、計劃制定、培訓師隊伍建設、培訓組織與實施五大內(nèi)容。在研究過程中,運用最新的培訓理論知識,通過分析MZD百貨公司公司賣場管理人員培訓需求,根據(jù)培訓需求進行KAS三大培訓內(nèi)容分析,研究了賣場管理人員以KAS三大內(nèi)容訓基礎培訓課程。在設計過程中運用資料分析法、問卷調(diào)查法、訪談法等方式并結(jié)合筆者在該公司工作多年的研究進行,使所設計的培訓管理與MZD公司的實際需求實現(xiàn)匹配,成為MZD公司可以直接投入實施的培訓項目,為企業(yè)日后開發(fā)其它課程體系提供了理論、工具和方法指導,具有長遠的指導意義。
[Abstract]:With the rapid development of supermarkets, warehouse stores, and various new forms of e-commerce business, especially the rise of domestic e-commerce merchants, and the development of real estate department stores with the advantages of venues and properties, the traditional department stores have also suffered a tremendous impact. Reduced passenger flow, declining performance, and transformation will become the way to survive in a department store. So, in the face of severe new challenges, exploring the way to survive and the road to transformation, what preparations need to be made and what to use to ensure the success of the transformation, In order to solve the problem of business model, many department stores began to introduce various kinds of training, hoping to find a solution to the difficulties of enterprises through training, and to find the right way for their own business. However, because the foreign training industry has done less research on the retail sales of the department stores, many of the training sessions were introduced into the business, when the enterprises were very lively and the employees were very excited, and after the training, the enterprises were still at a loss. By analyzing the bottleneck of human resources in MZD department store during the transition, this paper analyzes the problems existing in the training and management of store managers. Training management improvement research includes five aspects: training needs analysis, curriculum design, planning, trainers team building, training organization and implementation. Using the latest training theory knowledge, through the analysis of MZD department store store manager training needs, according to the training needs of the three major KAS training content analysis, This paper studies the basic training courses for the managers of the store with three major contents of KAS. In the process of design, the author applies the methods of data analysis, questionnaire investigation, interview and so on, combined with the research of the author who has been working in the company for many years. So that the designed training management can match the actual requirements of MZD company and become a training project that can be put into practice directly by MZD Company, which provides the theory, tools and method guidance for the enterprise to develop other course system in the future. It has long-term guiding significance.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F721;F272.92

【參考文獻】

相關(guān)期刊論文 前1條

1 李春苗 ,林澤炎;我國培訓市場現(xiàn)狀調(diào)查[J];中國人力資源開發(fā);2004年05期

，

本文編號：1563247