本文選題：文化創(chuàng)意產(chǎn)品　切入點(diǎn)：文化距離　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：世界經(jīng)濟(jì)格局瞬息萬變,各國外貿(mào)依存度日漸提高,在尋找國際貿(mào)易新出路時,文化創(chuàng)意產(chǎn)業(yè)作為知識經(jīng)濟(jì)迅速發(fā)展的時代背景下,以文化為內(nèi)涵,創(chuàng)意思維和知識產(chǎn)權(quán)為核心,跨界融合多個產(chǎn)業(yè)部門的新產(chǎn)物受到世界各國廣泛關(guān)注。文化創(chuàng)意產(chǎn)品又作為該產(chǎn)業(yè)中出口占比最大的一類,集聚高附加值、高技術(shù)含量、低能耗、綠色環(huán)保、可循環(huán)等特點(diǎn),不斷為“新常態(tài)”時期中國經(jīng)濟(jì)貿(mào)易的發(fā)展注入活力,為中國經(jīng)濟(jì)結(jié)構(gòu)調(diào)整,產(chǎn)業(yè)優(yōu)化升級提供新動力。截止2015年,中國文創(chuàng)產(chǎn)品出口額達(dá)到1685.07億美元,年增速13.17%,出口占比達(dá)到世界總文創(chuàng)產(chǎn)品的三分之一,其重要性不言而喻。同時,文化距離作為影響文創(chuàng)產(chǎn)品出口的本質(zhì)因素之一,在新形勢新特點(diǎn)下影響作用日益突出。本文以2003-2015年,中國與20個貿(mào)易對象國(地區(qū))的文創(chuàng)產(chǎn)品出口數(shù)據(jù)為樣本進(jìn)行兩個層面的討論分析:第一層面為現(xiàn)狀研究,即在梳理整合已有國內(nèi)外文獻(xiàn)的基礎(chǔ)上,利用所收集數(shù)據(jù)對文創(chuàng)產(chǎn)品出口世界市場的貿(mào)易規(guī)模、商品結(jié)構(gòu)、全球布局和國際競爭力進(jìn)行詳細(xì)分析,其中運(yùn)用MS指數(shù)和RCA指數(shù)量化數(shù)據(jù)指標(biāo),挖掘出中國文創(chuàng)產(chǎn)品出口過程中存在著商品出口結(jié)構(gòu)和國際貿(mào)易布局的不均衡;第二層面為實(shí)證研究,從文化距離角度出發(fā),運(yùn)用引力模型,先后驗(yàn)證總文化維度距離和分文化維度距離(Hofestede文化五維度)對中國文創(chuàng)產(chǎn)品出口的影響,得到總文化距離對文創(chuàng)產(chǎn)品出口有抑制作用,而各分維度文化距離對文創(chuàng)產(chǎn)品出口的作用和影響程度均不相同。除此之外,得到了中國文創(chuàng)產(chǎn)品出口選擇時更加傾向與經(jīng)濟(jì)環(huán)境好、GDP較高、距離較近、語言文化相通的國家(地區(qū))進(jìn)行貿(mào)易往來的結(jié)果。通過兩個層面的分析總結(jié),本文也就如何平衡中國文創(chuàng)產(chǎn)品出口貿(mào)易現(xiàn)狀中存在的問題,如何利用文化距離對文創(chuàng)產(chǎn)品出口的影響作用及如何進(jìn)一步促進(jìn)中國文創(chuàng)產(chǎn)業(yè)蓬勃發(fā)展,分別從政策制定、優(yōu)化格局、打造品牌和拓展產(chǎn)業(yè)鏈四個方面提出對策建議。
[Abstract]:The world economic pattern is changing rapidly and the dependence on foreign trade of various countries is increasing day by day. When looking for a new way out of international trade, the cultural and creative industries, as the background of the rapid development of knowledge economy, take culture as the connotation. Creative thinking and intellectual property as the core, cross-border integration of the new products of a number of industrial sectors have received widespread attention around the world. Cultural and creative products, as the largest export category in this industry, gather high value-added and high-tech content. The characteristics of low energy consumption, green environmental protection, recyclability, etc., continuously inject vitality into the development of China's economic and trade during the "new normal" period, and provide a new impetus for China's economic restructuring and industrial optimization and upgrading. As of 2015, The export value of Chinese Wenchuang products has reached one hundred and sixty-eight billion five hundred and seven million US dollars, with an annual growth rate of 13.17%, and the proportion of exports to the world's total Wenchuang products is 1/3. Its importance is self-evident. At the same time, cultural distance is one of the essential factors affecting the export of Wenchuang products. Under the new situation and new characteristics, the influence effect is becoming more and more prominent. In this paper, the export data of China and 20 trade target countries (regions) are taken as samples for two levels of discussion and analysis: the first level is the current situation study. That is, on the basis of combing and integrating existing domestic and foreign literature, using the collected data to analyze the trade scale, commodity structure, global layout and international competitiveness of Wenchuan products export world market in detail. The quantitative data of MS index and RCA index are used to excavate the imbalance between the structure of commodity export and the international trade distribution in the process of export of Chinese Wenchuang products. The second level is empirical research, from the perspective of cultural distance. Using gravity model, the influence of total cultural dimension distance and sub-cultural dimension distance on Chinese Wenchuang product export has been tested successively, and the total cultural distance has been found to inhibit the product export. In addition, the Chinese Wenchuang products export choice is more inclined to the economic environment and GDP is higher, closer to, Through two levels of analysis and summary, this paper also discusses how to balance the existing problems in the export trade of Chinese Wenchuang products. How to make use of the influence of cultural distance on the export of Wenchuang products and how to further promote the vigorous development of China's Wenchuang industry are put forward from four aspects of policy making, optimizing the pattern, building brand and expanding the industrial chain.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G124;F752.62

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