本文關鍵詞： 農村電子商務 效應分析 SWOT分析 產業(yè)發(fā)展　出處：《南京農業(yè)大學》2015年碩士論文　論文類型：學位論文

【摘要】：電子商務作為一種新興的商業(yè)模式在城市地區(qū)有了長足的發(fā)展,相對于城市電子商務,農村電子商務的發(fā)展受到一系列的限制,比如農村地區(qū)的交通、電信、網絡等基礎設施落后,物流配送體系在農村覆蓋較少,農民對電子商務接觸較少、觀念落后等,這一些列因素都限制了農村電子商務的發(fā)展。本文首先分析了當下中國農村地區(qū)互聯(lián)網、物流等電子商務基礎設施的的發(fā)展情況,并介紹了電子商務的基本模式。以沙集鎮(zhèn)為案例,從主導產業(yè)的角度研究沙集鎮(zhèn)產業(yè)演變趨勢,用SWOT分析法,分析沙集鎮(zhèn)電子商務產業(yè)的外部機會、威脅和內部的優(yōu)勢劣勢。,通過走訪調查的方式,經過描述性統(tǒng)計分析,尋找沙集電子商務成功的核心要素,從產業(yè)集聚效應、收入效應、資源配置效應三個方面分析沙集模式的產業(yè)效應。本文在剖析沙集鎮(zhèn)電子商務的基礎上,提煉出沙集模式的內核,總結其成功的經驗,并探討其可復制性與可推廣性。最后針對沙集電商模式的問題果給出相應的政策建議。
[Abstract]:As a new business model, E-commerce has made great progress in urban areas. Compared with urban e-commerce, the development of rural e-commerce is restricted by a series of restrictions, such as transportation and telecommunications in rural areas. The infrastructure such as the network is backward, the logistics distribution system is less covered in the countryside, the farmers have less contact with the electronic commerce, the concept is backward, etc. These factors all restrict the development of rural e-commerce. This paper first analyzes the development of e-commerce infrastructure in rural areas of China, such as Internet, logistics and so on. The paper also introduces the basic mode of electronic commerce. Taking Shaji Town as an example, the paper studies the industrial evolution trend of Shaji Town from the point of view of leading industry, and analyzes the external opportunities of electronic commerce industry in Shaji Town by using SWOT analysis method. Threats and internal strengths and weaknesses. Through the way of visiting and investigating, through descriptive statistical analysis, to find the core elements of the success of e-commerce in Shaji, from the industrial agglomeration effect, the income effect, On the basis of analyzing the electronic commerce of Shaji Town, this paper abstracts the core of the model and summarizes its successful experience. The replicability and extensibility of the model are discussed. Finally, the corresponding policy suggestions are given to solve the problem of the model.
【學位授予單位】：南京農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.6

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本文編號：1500992