本文關(guān)鍵詞： 農(nóng)村電子商務(wù) 效應(yīng)分析 SWOT分析 產(chǎn)業(yè)發(fā)展　出處：《南京農(nóng)業(yè)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：電子商務(wù)作為一種新興的商業(yè)模式在城市地區(qū)有了長足的發(fā)展,相對于城市電子商務(wù),農(nóng)村電子商務(wù)的發(fā)展受到一系列的限制,比如農(nóng)村地區(qū)的交通、電信、網(wǎng)絡(luò)等基礎(chǔ)設(shè)施落后,物流配送體系在農(nóng)村覆蓋較少,農(nóng)民對電子商務(wù)接觸較少、觀念落后等,這一些列因素都限制了農(nóng)村電子商務(wù)的發(fā)展。本文首先分析了當(dāng)下中國農(nóng)村地區(qū)互聯(lián)網(wǎng)、物流等電子商務(wù)基礎(chǔ)設(shè)施的的發(fā)展情況,并介紹了電子商務(wù)的基本模式。以沙集鎮(zhèn)為案例,從主導(dǎo)產(chǎn)業(yè)的角度研究沙集鎮(zhèn)產(chǎn)業(yè)演變趨勢,用SWOT分析法,分析沙集鎮(zhèn)電子商務(wù)產(chǎn)業(yè)的外部機(jī)會、威脅和內(nèi)部的優(yōu)勢劣勢。,通過走訪調(diào)查的方式,經(jīng)過描述性統(tǒng)計(jì)分析,尋找沙集電子商務(wù)成功的核心要素,從產(chǎn)業(yè)集聚效應(yīng)、收入效應(yīng)、資源配置效應(yīng)三個方面分析沙集模式的產(chǎn)業(yè)效應(yīng)。本文在剖析沙集鎮(zhèn)電子商務(wù)的基礎(chǔ)上,提煉出沙集模式的內(nèi)核,總結(jié)其成功的經(jīng)驗(yàn),并探討其可復(fù)制性與可推廣性。最后針對沙集電商模式的問題果給出相應(yīng)的政策建議。
[Abstract]:As a new business model, E-commerce has made great progress in urban areas. Compared with urban e-commerce, the development of rural e-commerce is restricted by a series of restrictions, such as transportation and telecommunications in rural areas. The infrastructure such as the network is backward, the logistics distribution system is less covered in the countryside, the farmers have less contact with the electronic commerce, the concept is backward, etc. These factors all restrict the development of rural e-commerce. This paper first analyzes the development of e-commerce infrastructure in rural areas of China, such as Internet, logistics and so on. The paper also introduces the basic mode of electronic commerce. Taking Shaji Town as an example, the paper studies the industrial evolution trend of Shaji Town from the point of view of leading industry, and analyzes the external opportunities of electronic commerce industry in Shaji Town by using SWOT analysis method. Threats and internal strengths and weaknesses. Through the way of visiting and investigating, through descriptive statistical analysis, to find the core elements of the success of e-commerce in Shaji, from the industrial agglomeration effect, the income effect, On the basis of analyzing the electronic commerce of Shaji Town, this paper abstracts the core of the model and summarizes its successful experience. The replicability and extensibility of the model are discussed. Finally, the corresponding policy suggestions are given to solve the problem of the model.
【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F724.6

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本文編號：1500992