本文關(guān)鍵詞： MRO 組織采納 TOE框架 組織行為同化 結(jié)構(gòu)方程模型　出處：《華東理工大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著我國改革開放的深入發(fā)展,國外先進(jìn)的企業(yè)管理模式和供應(yīng)鏈管理理念逐漸被國內(nèi)企業(yè)所接受。而對于MRO產(chǎn)品的采購管理,由于其具有品類多、單價低等特點,如果仍采用傳統(tǒng)的原材料采購管理方式,將嚴(yán)重影響采購部門的工作效率。另外隨著勞動力和原材料成本的日益增加以及企業(yè)對生產(chǎn)連續(xù)性的日益重視,越來越多的企業(yè)開始更加認(rèn)真地審視MRO領(lǐng)域的綜合成本支出�；谝陨显�,越來越多的企業(yè)希望能與專業(yè)的MRO供應(yīng)商合作,而不是同時管理多家單一產(chǎn)品供應(yīng)商。由此國內(nèi)廣闊的市場需求給MRO供應(yīng)商帶來了巨大的發(fā)展機(jī)遇。另一方面,近些年電子商務(wù)勢不可擋的推動了很多傳統(tǒng)產(chǎn)業(yè)的轉(zhuǎn)型,向人們展示了其強(qiáng)大的生命力。而MRO產(chǎn)品品類多、綜合采購成本高等特點,又非常適合在網(wǎng)上進(jìn)行銷售。因此,MRO和互聯(lián)網(wǎng)電子商務(wù)兩者自然的進(jìn)行了結(jié)合,催生了西域、固安捷等一批以電子商務(wù)模式進(jìn)行MRO產(chǎn)品銷售的企業(yè)。這樣的在線MRO交易平臺,具有品牌價值高、覆蓋范圍廣、價格透明、產(chǎn)品齊全等優(yōu)勢,MRO產(chǎn)業(yè)的模式升級似乎已經(jīng)是大勢所趨。然而這些企業(yè)先進(jìn)的管理模式和清晰的商業(yè)模式下并沒有形成事實上的高市場占有率,據(jù)統(tǒng)計,國內(nèi)的MRO市場還是以傳統(tǒng)的各級經(jīng)銷商為主,占據(jù)市場七成以上份額�？傮w上說明,客戶對在線MRO交易平臺的認(rèn)可和采納不盡如人意。 因此,本文意在通過理論研究獲取可能影響客戶采納在線MRO交易平臺的主要因素,并進(jìn)行驗證,用于幫助企業(yè)優(yōu)化市場策略。首先本文深入研究了國內(nèi)外MRO相關(guān)理論和組織采納方面的文獻(xiàn),基于創(chuàng)新擴(kuò)散、TOE框架、組織行為同化等理論提出了假設(shè)模型。隨后通過設(shè)計結(jié)構(gòu)化問卷,利用SPSS和AMOS軟件對模型和統(tǒng)計數(shù)據(jù)進(jìn)行實證分析。經(jīng)過研究發(fā)現(xiàn)：客戶的IT能力、客戶感知的商家綜合技術(shù)實力、技術(shù)匹配、針對MRO采購績效的客戶感知價值、針對MRO采購績效的客戶感知風(fēng)險、客戶MRO采購管理成熟度、高層對MRO采購態(tài)度、制度環(huán)境、客戶的市場競爭環(huán)境、行業(yè)整體對MRO電商采納、標(biāo)桿企業(yè)對MRO電商采納這些因素對客戶采納均有著明顯的影響。最后根據(jù)以上影響采納意愿的因素,本文針對當(dāng)前在線MRO交易平臺的運(yùn)營給予了一定的優(yōu)化建議。
[Abstract]:With the deepening development of China's reform and opening up, foreign advanced enterprise management model and supply chain management concept have been gradually accepted by domestic enterprises. However, for the procurement management of MRO products, there are many categories. The unit price is low and so on, if still adopts the traditional raw material purchase management method. Will seriously affect the efficiency of the procurement department. In addition, with the increasing cost of labor and raw materials, as well as the increasing emphasis on production continuity. More and more enterprises begin to pay more attention to the comprehensive cost expenditure in the field of MRO. For these reasons, more and more enterprises want to cooperate with professional MRO suppliers. Instead of managing many single product suppliers at the same time, the vast domestic market demand brings huge development opportunities to MRO suppliers. On the other hand. In recent years, electronic commerce has pushed forward the transformation of many traditional industries, showing people its strong vitality. However, MRO products have many categories and high cost of comprehensive procurement. It is also very suitable for online sales. Therefore, the combination of MRO and Internet e-commerce naturally gave birth to the Western region. Such online MRO trading platform has the advantages of high brand value, wide coverage, transparent price and complete products. The upgrading of MRO industry model seems to be the trend of the times. However, these enterprises' advanced management model and clear business model have not formed the actual high market share, according to statistics. The domestic MRO market is still dominated by traditional dealers at all levels, occupying more than 70% of the market share. Generally speaking, the recognition and adoption of online MRO trading platform by customers is unsatisfactory. Therefore, this paper intends to obtain the main factors that may affect the adoption of online MRO trading platform through theoretical research, and verify it. To help enterprises optimize market strategy. Firstly, this paper deeply studies the domestic and foreign MRO related theories and organizational adoption literature, based on innovation diffusion / ton framework. The theory of organizational behavior assimilation proposed a hypothetical model and then designed a structured questionnaire. Through the empirical analysis of the model and statistical data by using SPSS and AMOS software, it is found that the customer's IT capability, the comprehensive technical strength of the merchant perceived by the customer, and the technology matching. Aiming at the customer perceived value of MRO purchasing performance, the customer perceived risk of MRO purchasing performance, the maturity of customer MRO procurement management, the senior level purchasing attitude to MRO, the system environment. Customer market competition environment, the industry as a whole to adopt MRO e-commerce, benchmarking enterprises to adopt MRO e-commerce adoption of these factors have a significant impact on customer adoption. Finally, according to the above factors affecting the willingness to adopt. This paper gives some suggestions for the operation of online MRO trading platform.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F274;F724.6;F426.4

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本文編號：1493744