本文關鍵詞：中緬跨境電子商務合作前景分析　出處：《云南財經大學》2017年碩士論文　論文類型：學位論文

  更多相關文章： 中緬 跨境電子商務 PEST分析法 前景

【摘要】：近年來,我國傳統(tǒng)對外貿易的發(fā)展速度放緩,而跨境電子商務卻呈現出高速增長的態(tài)勢。2016年我國貨物進出口貿易額為24.33萬億元,而跨境電子商務交易規(guī)模達到6.3萬億元,這意味著跨境電子商務已經成為我國對外貿易一個新的增長點。隨著“一帶一路”戰(zhàn)略構想的實施,我國跨境電子商務發(fā)展呈現出由發(fā)達國家向周邊有潛力的發(fā)展中國家轉移的趨勢。緬甸經濟潛力巨大,在“一帶一路”戰(zhàn)略中是一個不可替代的關鍵節(jié)點,緬甸跨境電子商務的發(fā)展雖處于萌芽狀態(tài),但發(fā)展?jié)摿κ志薮�。同時,緬甸國內正處于改革開放的轉型期,政府也開始重視跨境電子商務的發(fā)展,并加快對交通、通訊等基礎設施的建設,為跨境電子商務的發(fā)展創(chuàng)造良好的條件。從古至今,我國和緬甸長期保持友好關系,經濟上高度的互補性使兩國成為彼此重要的貿易合作伙伴,同時兩國在政治、文化等其他領域的交流也十分密切。在全球化電子商務趨勢的推動下,當前我國已成為全球第一大電子商務國家,在技術、資金、物流、市場等方面都具有巨大優(yōu)勢。并且我國作為全球第一大制造業(yè)國家,生產的商品價廉物美,因此,我國完全具備將電子商務擴展到緬甸市場的基礎與優(yōu)勢。同時,緬甸國內的企業(yè)大都是中小型企業(yè),傳統(tǒng)的中緬貿易形式很難擴大企業(yè)的規(guī)模,而通過跨境電子商務,我國將為緬甸企業(yè)提供一個擁有7.32億網民的巨大市場。中緬跨境電子商務合作是順應經濟與社會發(fā)展的規(guī)律和時代發(fā)展的潮流,且有著深厚的合作基礎。兩國跨境電子商務合作擁有廣闊的前景,既能夠實現資源互補,創(chuàng)造經濟效益;也還能夠加深兩國政治互信,繼續(xù)保持友好鄰邦關系,對兩國經濟、社會發(fā)展具有重要意義。通過查閱文獻發(fā)現,目前對跨境電子商務宏觀層面的研究較多,但針對中緬跨境電子商務的研究甚少。本文在梳理國內外相關文獻成果的基礎上,利用在緬甸實習的便利條件對緬甸開展跨境電子商務的基礎條件進行了實地調研,并設計了《緬甸民眾網上購物調查問卷》,在仰光和內比都兩個城市對市民進行調查,收集了緬甸跨境電子商務發(fā)展情況的一手基礎資料。在此基礎上應用PEST分析法從政治、經濟、社會文化和技術四個方面對中緬開展跨境電子商務合作的可行性進行了分析,研究顯示中緬跨境電子商務合作具有廣闊的發(fā)展前景,將使緬甸的經濟發(fā)展環(huán)境得以改善,B2C跨境電子商務迅速發(fā)展,極大地提升雙邊貿易的效益。但是目前兩國開展跨境電子商務合作還存在著眾多制約因素,如緬甸基礎設施建設落后、智能手機普及率低、在線支付體系不完善、物流系統(tǒng)不健全等。最后,本文在全面分析的基礎上提出了加快兩國跨境電子商務合作發(fā)展的對策建議,希望能給從事中緬跨境電子商務合作的企業(yè)、有關部門提供有益的參考和借鑒作用。
[Abstract]:In recent years, the development of China's traditional foreign trade has slowed down, but cross-border e-commerce has shown a rapid growth trend. In 2016, China's import and export volume of goods was 24.33 tillion yuan. The scale of cross-border e-commerce transactions has reached 6.3 tillion yuan, which means that cross-border e-commerce has become a new growth point of China's foreign trade. With the implementation of "Belt and Road" strategic concept. The development of cross-border e-commerce in China shows the trend of transferring from developed countries to developing countries with potential nearby. Myanmar has huge economic potential and is an irreplaceable key node in the "Belt and Road" strategy. Although the development of cross-border electronic commerce in Myanmar is in its infancy, the development potential is very great. At the same time, Myanmar is in the transition period of reform and opening up, and the government has begun to attach importance to the development of cross-border electronic commerce. And speed up the construction of infrastructure, such as transportation, communications, to create good conditions for the development of cross-border e-commerce. From ancient times, China and Myanmar have maintained friendly relations for a long time. The highly complementary economy makes the two countries become important trade partners of each other, and at the same time, the two countries exchange very closely in other fields, such as politics, culture, etc., driven by the trend of globalization electronic commerce. At present, China has become the world's largest e-commerce country, in technology, capital, logistics, market and other aspects have a huge advantage, and China as the world's largest manufacturing country, the production of goods at low prices. Therefore, our country has the basis and advantage to expand e-commerce to Myanmar market. At the same time, the enterprises in Myanmar are mostly small and medium-sized enterprises, the traditional form of Sino-Myanmar trade is difficult to expand the scale of enterprises. Through cross-border e-commerce, China will provide Myanmar enterprises with a huge market with 732 million Internet users. Cross-border e-commerce cooperation between China and Myanmar is in line with the laws of economic and social development and the trend of development of the times. The two countries have broad prospects for cross-border e-commerce cooperation, which can not only realize complementary resources, but also create economic benefits. Also can deepen the political mutual trust between the two countries, continue to maintain friendly relations between neighboring countries, the economic and social development of the two countries are of great significance. Through the review of literature, we found that there are more studies on the macro-level of cross-border e-commerce. However, there are few researches on cross-border e-commerce between China and Myanmar. Based on the convenience of internship in Myanmar, the basic conditions of cross-border electronic commerce in Myanmar were investigated, and the online shopping questionnaire of Myanmar people was designed. A survey was conducted in Yangon and Naypyidaw to collect first-hand information on the development of cross-border e-commerce in Myanmar. On this basis, PEST analysis was applied from the political and economic aspects. The feasibility of cross-border e-commerce cooperation between China and Myanmar is analyzed from four aspects of social culture and technology. The research shows that cross-border e-commerce cooperation between China and Myanmar has broad development prospects. It will improve the economic development environment of Myanmar and improve the rapid development of B2C cross-border e-commerce, greatly enhance the efficiency of bilateral trade. But at present, there are still many constraints on cross-border e-commerce cooperation between the two countries. Such as the poor infrastructure construction in Myanmar, the low penetration rate of smart phones, online payment system is not perfect, logistics system is not perfect. Finally. On the basis of comprehensive analysis, this paper puts forward some countermeasures and suggestions to speed up the development of cross-border e-commerce cooperation between China and Myanmar, hoping that it can be given to enterprises engaged in cross-border e-commerce cooperation between China and Myanmar. Relevant departments provide useful reference and use for reference.
【學位授予單位】：云南財經大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6;F125

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