本文關鍵詞：龍巖木制品企業(yè)出口競爭力研究　出處：《福建農林大學》2015年碩士論文　論文類型：學位論文

  更多相關文章： 木制品 企業(yè) 出口競爭力 龍巖

【摘要】：近年來,龍巖木制品出口大幅增長：2011-2014年,出口貨值年均同比增長33.79%。本文期望更加準確地判斷龍巖木制品企業(yè)出口競爭力,并分析相關問題,提出提升建議,希望對龍巖相關企業(yè)、相關部門有所幫助,對其他地區(qū)、農林企業(yè)出口競爭力研究有所借鑒。本文吸收“環(huán)境論”、“資源基礎論”、能力學說和比較學等理論精華,在實地訪談、問卷調研的基礎上,運用表格調查法、數(shù)據分析法、層次分析法、專家分析法等,從實用主義視角研究龍巖木制品企業(yè)出口競爭力。首先,分析近年來出口情況,全面、直觀地了解龍巖木制品企業(yè)出口競爭力情況,并確定了基礎因素、環(huán)境因素、市場因素、突發(fā)因素等4大影響因素；其次,運用層次分析法、專家分析法等將各影響因素轉化為4個二級指標、15個三級指標,通過判斷矩陣、評價集等運算,判斷龍巖木制品企業(yè)出口競爭力屬于“一般偏好”；再次,分析了影響木制品企業(yè)出口競爭力的主要因素,探討龍巖木制品企業(yè)出口競爭力提升存在的問題；最后,針對上述問題,提出提升對策。期望為龍巖木制品出口行業(yè)能夠加快轉型升級、科學發(fā)展提供參考。
[Abstract]:In recent years, Longyan wood products export growth: 2011-2014 years, average annual exports year-on-year growth of 33.79%. this paper expects more accurate judgment of the export competitiveness of Longyan wood products enterprises, and analyses the related problems and puts forward some suggestions on the improvement, I hope to Longyan related enterprises, relevant departments to help in other areas, from the research on the export competitiveness of agricultural enterprises. This paper absorbs environmental theory, resource based theory, competence theory and comparative theory in essence, field interviews, survey questionnaire based on the form using survey method, data analysis method, AHP, expert analysis, from the perspective of pragmatism Longyan wood products export competitiveness of enterprises. First of all, in recent years, the export situation analysis, comprehensive, intuitive understanding of the export competitiveness of Longyan wood products enterprises, and to determine the basic factors, environmental factors, market factors, burst 4 major factors influence; secondly, using AHP, expert analysis and other factors into 4 level two indexes, 15 level three indexes, through the judgment matrix, the evaluation set operations, determine the export competitiveness of Longyan wood products enterprises belong to the "general preference"; thirdly, analyzed the main factors effect of wood products export competitiveness of enterprises, on the export competitiveness of Longyan wood products enterprises to enhance the existing problems; finally, aiming at the above problems, put forward countermeasures to improve. Expectations for Longyan wood products export industry to accelerate the transformation and upgrading, to provide the reference of scientific development.

【學位授予單位】：福建農林大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F279.2;F752.62

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本文編號：1394903