本文關(guān)鍵詞：華為技術(shù)有限公司出口競爭力提升問題探討　出處：《山西財(cái)經(jīng)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 經(jīng)濟(jì)全球化 出口競爭力 企業(yè) 國際市場

【摘要】：進(jìn)入二十一世紀(jì),經(jīng)濟(jì)把全球變成了一個(gè)大熔爐,各行各業(yè)都被卷入其中。各國的企業(yè)都毫無選擇的參與全球的優(yōu)勝劣汰,面對這么多強(qiáng)大的潛在對手,增強(qiáng)國際競爭力就成了企業(yè)生存的客觀條件和必然選擇。短短幾年,通信設(shè)備制造業(yè)獨(dú)領(lǐng)風(fēng)騷,他強(qiáng)勁增長的態(tài)勢顯然得到了更多的關(guān)注。部分企業(yè)追隨著大潮流高歌猛進(jìn),在工業(yè)經(jīng)濟(jì)相對低迷的現(xiàn)在,給人煥然一新的感覺。深圳華為技術(shù)有限公司是通信設(shè)備民營企業(yè),包含了生產(chǎn)和銷售全方位的經(jīng)營模式,在通信設(shè)備制造業(yè)堪稱老大,無論從技術(shù)、市場、營業(yè)利潤率、還是國際市場方面都具有明顯的優(yōu)勢。所以分析研究華為的出口競爭力,有助于企業(yè)認(rèn)清目前的國際形勢和自身的發(fā)展情況,也能幫助其他企業(yè)在進(jìn)軍國際市場的時(shí)候找到更加合適的出發(fā)點(diǎn),這對國內(nèi)企業(yè)有著很大的參考價(jià)值和實(shí)踐意義。本文先對常用的出口競爭力指標(biāo)體系做了一個(gè)系統(tǒng)的介紹,然后用這些指標(biāo)去計(jì)算華為的出口競爭力。另外,西方國家由于經(jīng)濟(jì)危機(jī),網(wǎng)絡(luò)被迫停滯,為了實(shí)現(xiàn)更大的利潤,降低運(yùn)營費(fèi)用和設(shè)備采購成本成了華為提升出口競爭力最直接的方式,再加上華為自身持續(xù)的業(yè)務(wù)支撐能力,這無疑給了華為一個(gè)很好的機(jī)會(huì)。本文在現(xiàn)有的理論基礎(chǔ)上對華為技術(shù)有限公司的出口競爭力現(xiàn)狀有一個(gè)大概的了解,并在現(xiàn)有的理論基礎(chǔ)上對華為進(jìn)行一個(gè)系統(tǒng)的分析,選取三個(gè)指標(biāo)對華為的出口進(jìn)行實(shí)證分析,得出華為面臨產(chǎn)能供應(yīng)、終端市場、運(yùn)營商、市場和技術(shù)等方面的問題。文章認(rèn)為提升華為出口競爭力的對策具體包括:加大科學(xué)研究投入提升技術(shù)含量,加強(qiáng)技術(shù)創(chuàng)新,有效應(yīng)對技術(shù)危機(jī);開拓國際市場渠道,完善自己的營銷模式;保證企業(yè)信息安全和移動(dòng)互聯(lián)網(wǎng)安全等。本文對出口競爭力的內(nèi)涵和理論基礎(chǔ)進(jìn)行了歸納總結(jié),引出出口競爭力的評(píng)價(jià)指標(biāo)體系。筆者選取三個(gè)出口競爭力指標(biāo)對華為技術(shù)有限公司的出口競爭力進(jìn)行多角度評(píng)價(jià),分別是國際市場占有率、國際市場競爭力、貿(mào)易競爭力指數(shù)變差三個(gè)指數(shù)。并對數(shù)據(jù)進(jìn)行選取和整理計(jì)算,進(jìn)行實(shí)證分析,找出競爭力劣勢存在的原因并提出相應(yīng)的對策。由于本人受限于理論水平、科研經(jīng)驗(yàn)以及選取數(shù)據(jù)進(jìn)行實(shí)證研究能力的不足,對已經(jīng)成熟的相關(guān)文獻(xiàn)分析的不是很透徹,文章沒有形成一個(gè)比較成熟理論分析框架,因此論文難免存在很多不足之處。
[Abstract]:In 21th century, the economy turned the world into a melting pot in which various industries were involved. Companies from all over the world had no choice but to participate in the global survival of the fittest and face so many powerful potential rivals. Enhancing the international competitiveness has become the objective condition and inevitable choice for the survival of enterprises. In a few short years, the communication equipment manufacturing industry is leading the way. His strong growth is clearly getting more attention. Some companies are following the big trend and moving ahead, in a time of relative downturn in the industrial economy. Shenzhen Huawei Technology Co., Ltd. is a private communications equipment enterprise, including the production and sales of a comprehensive business model, in the communications equipment manufacturing industry, whether from the technology, the market. Operating profit rate, or the international market has obvious advantages. Therefore, the analysis of Huawei's export competitiveness is helpful for enterprises to recognize the current international situation and their own development. It can also help other companies find a more appropriate starting point when entering the international market. This is of great reference value and practical significance to domestic enterprises. This paper first introduces the commonly used export competitiveness index system, and then uses these indicators to calculate the export competitiveness of Huawei. Western countries have been forced to stagnate as a result of the economic crisis. In order to achieve greater profits, lower operating costs and equipment procurement costs have become the most direct way for Huawei to improve its export competitiveness. Together with Huawei's continuous business support capacity, this undoubtedly gives Huawei a good opportunity. This paper has a general understanding of the export competitiveness of Huawei Technology Co., Ltd. on the basis of existing theories. And on the basis of the existing theory to carry on a systematic analysis to Huawei, select three indicators to carry on the empirical analysis to Huawei's export, draw the conclusion that Huawei faces the capacity supply, the terminal market, the operator. The paper points out that the countermeasures to enhance Huawei's export competitiveness include: increasing scientific research investment to enhance technology content, strengthening technological innovation, and effectively coping with technological crisis; To open up international market channels and perfect their own marketing model; To ensure enterprise information security and mobile Internet security. This paper summarizes the connotation and theoretical basis of export competitiveness. The author selects three export competitiveness indicators to evaluate the export competitiveness of Huawei Technology Co., Ltd., which are the international market share and international market competitiveness. Trade competitiveness index variation of three indices. And the selection and collation of the data, empirical analysis, to find out the reasons for competitive disadvantage and put forward the corresponding countermeasures. Because I am limited by the theoretical level. The lack of scientific research experience and the ability to select data for empirical research is not very thorough to the mature literature analysis, the article has not formed a relatively mature theoretical analysis framework. Therefore, the paper inevitably has a lot of shortcomings.
【學(xué)位授予單位】：山西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.63;F752.62

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