發(fā)布時(shí)間：2021-10-14 15:03

　　最近的金融風(fēng)暴震撼了世界金融市場(chǎng),金融機(jī)構(gòu)越來(lái)越多地趨向于在新興國(guó)家市場(chǎng)拓展其業(yè)務(wù)。中國(guó)兩位數(shù)的經(jīng)濟(jì)增長(zhǎng)速度和金融業(yè)的快速發(fā)展,以及其龐大的人口數(shù)量,被列為頭號(hào)新興市場(chǎng)國(guó)家。在中國(guó)開放本國(guó)市場(chǎng)以及加入WT0后,國(guó)際金融機(jī)構(gòu)的數(shù)量大幅增長(zhǎng)。此外,上海不僅在亞太地區(qū),而且在國(guó)際上是一個(gè)全球公認(rèn)的重要金融中心。我曾經(jīng)分別在中國(guó)以及意大利一所頂尖的大學(xué)學(xué)習(xí),而且我在意大利最大的銀行之一駐上海分支機(jī)構(gòu)工作過(guò),這樣的學(xué)習(xí)和工作經(jīng)歷給了我學(xué)習(xí)中國(guó)的銀行體系和外資銀行在中國(guó)市場(chǎng)上的行為的機(jī)會(huì)。因此,我很喜歡分析中國(guó)銀行的結(jié)構(gòu)體系及其法規(guī),以及外資銀行如何利用這些具體的特點(diǎn)來(lái)制訂一個(gè)滲透策略。論文中所使用的方法包括對(duì)雇傭證書和銀行業(yè)金融機(jī)構(gòu)報(bào)告的研究,以及來(lái)自我在上海逗留期間,采訪不同背景和工作經(jīng)驗(yàn)的人們所收集到的數(shù)據(jù)。特別需要指出的是,第一章通過(guò)分析中國(guó)政府近年來(lái)針對(duì)銀行體系所制定的法規(guī)和采取的改革措施,將重點(diǎn)放在關(guān)注其演變和發(fā)展上。隨后,通過(guò)市場(chǎng)細(xì)分和分析銀行機(jī)構(gòu)在行業(yè)內(nèi)的經(jīng)營(yíng)以及外資銀行突出的行為和表現(xiàn),更深入地分析銀行業(yè)的具體情況。第二章將重點(diǎn)集中于當(dāng)前的金融調(diào)控和相關(guān)監(jiān)督機(jī)構(gòu)所起的作用,如中國(guó)... 

【文章來(lái)源】：復(fù)旦大學(xué)上海市 211工程院校 985工程院校 教育部直屬院校

【文章頁(yè)數(shù)】：148 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
中文摘要
英文摘要
Chapter 1.Chinese financial and banking system
    1.1 Evolution of Chinese Banking System and its reforms
    1.2 Chinese Banking Sector Overview
    1.3 Market value and segmentations
    1.4 Banking Institutions in China and their performances
        1.4.1 Policy banks
        1.4.2 State-owned Commercial Banks
        1.4.3 Joint-stock Commercial Banks
        1.4.4 Other Banking Institutions
    1.5 Foreign Banks
        1.5.1 Market Overview
        1.5.2 Employment in Foreign Banks
        1.5.3 Retail customers
        1.5.4 Branch networks
        1.5.5 Performances and Peer Review
Chapter 2.Financial Regulation
    2.1 Role of People's Bank of China
        2.1.1 PBC's functions and responsibilities
        2.1.2 PBC's Organizational Structure
        2.1.3 Chinese Monetary Policy and its Targets
        2.1.4 Chinese Monetary Policy Tools
            2.1.4.1 Deposit Reserve
            2.1.4.2 Rediscount
            2.1.4.3 Open Market Operations
            2.1.4.4 Reloan
            2.1.4.5 Guidance Credit Policy and Window Guidance
    2.2 Chinese Banking Regulatory Commission
        2.2.1 CBRC's Supervision Objectives and Focus
        2.2.2 CBRC's Organizational structure
    2.3 Rules and Regulations for Foreign Banks in China
        2.3.1 Capital Requirements
        2.3.2 Shareholders Characteristics
        2.3.3 Business Scope
        2.3.4 Establishment of Branches
        2.3.5 Establishment of Foreign Bank Representative Offices
        2.3.6 Supervision and Other Regulations
Chapter 3.The Penetration Strategies for Foreign Banks
    3.1 The Theory of Banking Internationalization
        3.1.1 Strategic Motives
        3.1.2 Entry Methods
    3.2 The Penetration Strategy of Foreign Banks in China
        3.2.1 The Eclectic Paradigm
        3.2.2 Ownership-specific Advantages Sub-Paradigm
            3.2.2.1 Bank size and its related factors
            3.2.2.2 Product Innovation
            3.2.2.3 Cultural Proximity
        3.2.3 Location-specific Advantages Sub-Paradigm
            3.2.3.1 Five Forces Analysis
            3.2.3.2 Location Choice
            3.2.3.3 Guanxi
            3.2.3.4 Government relationship
        3.2.4 Internalization-specific Advantages Sub-Paradigm
            3.2.4.1 Entry Motives
            3.2.4.2 Entry Business Models
            3.2.4.3 Local Management Quality
            3.2.4.4 Market Orientation Decision
Chapter 4.The Italian bank:UniCredit Group
    4.1 Company Overview
    4.2 Financial highlights
    4.3 UniCredit Group in China
        4.3.1 The Penetration Strategy of UniCredit G roup in China
            4.3.1.1 Entry motives
            4.3.1.2 Entry mode and Market Orientation
            4.3.1.3 Location Choice
        4.3.2 UniCredit Group Shanghai Branch
Conclusion
References
    Books and Working papers
    Reports
    E-source



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