PF銀行客戶經(jīng)理績效考核機制的優(yōu)化研究
[Abstract]:The change of the international financial system has had a long-term impact on the development environment of commercial banks, and the change of the market economy environment has intensified the sustained competition of the financial industry. In the face of the development trend of financial services centered on customer demand, various commercial banks are urged to provide diversified financial services and financial products, which accelerates the continuous innovation of major commercial banks in order to improve the core competitiveness of commercial banks. In order to support the business transformation and mode innovation of commercial banks, how to establish and optimize a scientific and efficient performance appraisal mechanism to realize the personal value of the customers' managers who shoulder the heavy responsibility of marketing in commercial banks. Increasing the profit of commercial banks and realizing the sustainable development of commercial banks and forming special core competitiveness have become the focus of attention of all commercial banks in China. This paper takes PF bank's customer manager performance appraisal mechanism as the research object. First of all, this paper analyzes the basic principles and methods of performance appraisal mechanism, combined with the theoretical knowledge of performance incentive and the requirements of commercial bank management innovation, analyzes and studies the current situation of customer manager performance appraisal mechanism of PF bank. According to the strategic goal of the development of PF bank business and the evaluation index of the performance reward of the branch bank, this paper analyzes the assessment methods and the appraisal framework of the current performance appraisal mechanism of the customer manager, and summarizes the basic situation of the performance appraisal of the customer manager. Secondly, based on the analysis of the current situation of the customer manager assessment, the main problems of the performance appraisal mechanism of the customer manager are found out by the form of questionnaire, and the existing problems are classified and summarized. This paper analyzes the reasons for the problem of the examination mechanism of the customer manager and the necessity of optimizing it. Finally, aiming at the problems existing in the performance appraisal mechanism of customer manager in PF bank, the paper provides some suggestions to optimize and improve the performance appraisal mechanism of customer manager in PF bank, and summarizes and compares the effect after optimizing and improving the performance appraisal mechanism of customer manager in branch bank. It provides effective help for the development of PF bank's business activities and the innovation of human resource management mode, and has certain reference value for commercial banks to optimize the existing customer manager performance appraisal mechanism and realize the management transformation of performance appraisal.
【學(xué)位授予單位】:天津大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F832.33;F272.92
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