【摘要】：國際金融體系的變革對商業(yè)銀行的發(fā)展環(huán)境產(chǎn)生了長遠的影響,市場經(jīng)濟環(huán)境的變化加劇了金融行業(yè)的持續(xù)競爭。面對以客戶需求為中心的金融服務(wù)發(fā)展趨勢,促使各大商業(yè)銀行提供多樣性的金融服務(wù)和金融產(chǎn)品,加速了各大商業(yè)銀行的不斷創(chuàng)新,以提高商業(yè)銀行的核心競爭力。為支持商業(yè)銀行的經(jīng)營轉(zhuǎn)變和模式創(chuàng)新,如何建立優(yōu)化一個科學(xué)高效的績效考核機制,實現(xiàn)商業(yè)銀行中肩負市場營銷重任的客戶經(jīng)理群體的員工個人價值,不斷提高商業(yè)銀行的收益,最終實現(xiàn)商業(yè)銀行的可持續(xù)發(fā)展和形成特有的核心競爭力,成為了國內(nèi)各個商業(yè)銀行關(guān)注的重點。本文以PF銀行的客戶經(jīng)理績效考核機制為研究對象。首先,本文分析績效考核機制的基本原則和基本方法,結(jié)合績效激勵的理論知識和商業(yè)銀行管理創(chuàng)新的要求,對PF銀行客戶經(jīng)理績效考核機制的現(xiàn)狀進行分析研究,聯(lián)系PF銀行業(yè)務(wù)發(fā)展的戰(zhàn)略目標(biāo)和支行績效獎勵的考評指標(biāo),分析匯總現(xiàn)行客戶經(jīng)理績效考核機制的考核方法和考核框架,歸納了客戶經(jīng)理績效考核的基本概況。其次,基于客戶經(jīng)理考核現(xiàn)狀的分析,通過調(diào)查問卷的形式找出客戶經(jīng)理績效考核機制存在的主要問題,對存在的問題進行了分類匯總,剖析了客戶經(jīng)理考核機制問題的原因和優(yōu)化的必要性。最后,針對PF銀行客戶經(jīng)理績效考核機制存在的問題提供了可實施的優(yōu)化改進的建議,總結(jié)對比支行客戶經(jīng)理績效考核機制優(yōu)化改進后的效果。為發(fā)展PF銀行的業(yè)務(wù)經(jīng)營活動和人力資源管理模式的創(chuàng)新提供了有效幫助,對商業(yè)銀行優(yōu)化現(xiàn)有客戶經(jīng)理績效考核機制和實現(xiàn)績效考核的管理轉(zhuǎn)型具有一定的借鑒價值。
[Abstract]:The change of the international financial system has had a long-term impact on the development environment of commercial banks, and the change of the market economy environment has intensified the sustained competition of the financial industry. In the face of the development trend of financial services centered on customer demand, various commercial banks are urged to provide diversified financial services and financial products, which accelerates the continuous innovation of major commercial banks in order to improve the core competitiveness of commercial banks. In order to support the business transformation and mode innovation of commercial banks, how to establish and optimize a scientific and efficient performance appraisal mechanism to realize the personal value of the customers' managers who shoulder the heavy responsibility of marketing in commercial banks. Increasing the profit of commercial banks and realizing the sustainable development of commercial banks and forming special core competitiveness have become the focus of attention of all commercial banks in China. This paper takes PF bank's customer manager performance appraisal mechanism as the research object. First of all, this paper analyzes the basic principles and methods of performance appraisal mechanism, combined with the theoretical knowledge of performance incentive and the requirements of commercial bank management innovation, analyzes and studies the current situation of customer manager performance appraisal mechanism of PF bank. According to the strategic goal of the development of PF bank business and the evaluation index of the performance reward of the branch bank, this paper analyzes the assessment methods and the appraisal framework of the current performance appraisal mechanism of the customer manager, and summarizes the basic situation of the performance appraisal of the customer manager. Secondly, based on the analysis of the current situation of the customer manager assessment, the main problems of the performance appraisal mechanism of the customer manager are found out by the form of questionnaire, and the existing problems are classified and summarized. This paper analyzes the reasons for the problem of the examination mechanism of the customer manager and the necessity of optimizing it. Finally, aiming at the problems existing in the performance appraisal mechanism of customer manager in PF bank, the paper provides some suggestions to optimize and improve the performance appraisal mechanism of customer manager in PF bank, and summarizes and compares the effect after optimizing and improving the performance appraisal mechanism of customer manager in branch bank. It provides effective help for the development of PF bank's business activities and the innovation of human resource management mode, and has certain reference value for commercial banks to optimize the existing customer manager performance appraisal mechanism and realize the management transformation of performance appraisal.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F832.33;F272.92

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