XX租賃有限公司發(fā)展戰(zhàn)略研究
發(fā)布時(shí)間：2018-11-03 21:22
【摘要】：融資租賃是一種新興的金融工具,發(fā)源于20世紀(jì)50年代的美國(guó)。1952年美國(guó)租賃公司成立,這標(biāo)志著融資租賃的開始。融資租賃是與銀行信貸、直接融資、信托、保險(xiǎn)并列的五大金融形式之一,在國(guó)際上已發(fā)展成為僅次于資本市場(chǎng)、銀行信貸的第三大融資方式�？傮w來(lái)看,我國(guó)融資租賃業(yè)經(jīng)過(guò)了以下四個(gè)發(fā)展階段,即初步高速成長(zhǎng)期(1981-1987)、市場(chǎng)轉(zhuǎn)型曲折發(fā)展階段(1988-1998)、法制建設(shè)時(shí)期(1999-2003)、活力恢復(fù)時(shí)期(2004-至今)。20世紀(jì)80年代,我國(guó)開始引入融資租賃業(yè)務(wù)。2004年3月24日,全國(guó)人大啟動(dòng)融資租賃法的立法進(jìn)程,著手制定《融資租賃法》①。2004年12月10日以后,外商獨(dú)資的融資租賃正式對(duì)境外開放,商務(wù)部開始審批外商獨(dú)資的融資租賃公司。2004年,我國(guó)開放內(nèi)資試點(diǎn),改變了以前只允許中外合資經(jīng)營(yíng)的現(xiàn)狀,內(nèi)資融資租賃公司開始選擇一些企業(yè)試點(diǎn)。2007年,金融領(lǐng)域開始向“機(jī)構(gòu)多元化、金融業(yè)務(wù)多樣化”方向發(fā)展,金融租賃公司開始逐漸復(fù)蘇。尤其是2009年以來(lái),我國(guó)整個(gè)融資租賃業(yè)進(jìn)入到一個(gè)空前的快速發(fā)展期。到2013年,我國(guó)已擁有各類融資租賃企業(yè)1026家,整個(gè)行業(yè)注冊(cè)資金約為3060億元人民幣,全行業(yè)融資租賃資產(chǎn)規(guī)模突破3萬(wàn)億,我國(guó)融資租賃業(yè)發(fā)展前景廣闊。但是,我國(guó)融資租賃業(yè)仍處于起步階段,融資租賃業(yè)如何發(fā)展仍是一個(gè)有待探討的問題,是我國(guó)目前面臨的重大課題。XX租賃有限公司旗下包括A子公司、B子公司、C子公司、D子公司、E子公司等多家子公司,擁有融資租賃全牌照,涵蓋銀監(jiān)會(huì)監(jiān)管的金融租賃和商務(wù)部批準(zhǔn)的內(nèi)、外資租賃,業(yè)務(wù)范圍涉及基礎(chǔ)設(shè)施、大型設(shè)備、飛機(jī)、船舶等諸多領(lǐng)域。作為行業(yè)內(nèi)的重要一員,其在行業(yè)內(nèi)具有領(lǐng)頭羊的作用,對(duì)行業(yè)發(fā)展有重要的影響力,因此,對(duì)XX租賃有限公司的發(fā)展進(jìn)行系統(tǒng)的研究,對(duì)推動(dòng)公司發(fā)展乃至行業(yè)的前進(jìn)就有十分重要的意義。本文正是在認(rèn)識(shí)到這一重要性的基礎(chǔ)上,以“XX租賃有限公司發(fā)展戰(zhàn)略研究”為題,研究XX租賃有限公司的發(fā)展戰(zhàn)略。全文立足于我國(guó)融資租業(yè)的發(fā)展現(xiàn)狀及XX租賃有限公司現(xiàn)有的經(jīng)營(yíng)狀況,同時(shí)借鑒國(guó)外融資租賃業(yè)的發(fā)展經(jīng)驗(yàn),對(duì)XX租賃有限公司進(jìn)行戰(zhàn)略分析,通過(guò)對(duì)內(nèi)外部環(huán)境的PESTLE和SWOT分析、市場(chǎng)與產(chǎn)品定位以及公司發(fā)展目標(biāo)的分析,從公司層面、業(yè)務(wù)層面和職能層面找到適合XX租賃有限公司的發(fā)展戰(zhàn)略——橫向一體化戰(zhàn)略、差異化戰(zhàn)略和戰(zhàn)略支持型戰(zhàn)略,最后指出XX租賃有限公司戰(zhàn)略實(shí)施的步驟以及為保障戰(zhàn)略的實(shí)施在行業(yè)宏觀層面、企業(yè)并購(gòu)層面和企業(yè)管理層面其應(yīng)采取的措施。
[Abstract]:Financial leasing is a new financial instrument, originated in America in 1950s. American leasing company was established in 1952, which marked the beginning of financial leasing. Financing lease is one of the five financial forms, which is parallel with bank credit, direct financing, trust and insurance, and has developed into the third largest financing method after capital market and bank credit in the world. In general, China's financing leasing industry has gone through the following four stages of development, namely, the initial period of high-speed growth (1981-1987), the stage of market transformation and tortuous development (1988-1998), the period of legal construction (1999-2003). In the 1980s, China began to introduce financial leasing business. On March 24, 2004, the National people's Congress started the legislative process of financial leasing law. 1. After December 10, 2004, the financial leasing of wholly foreign-owned enterprises was formally opened to foreign countries, and the Ministry of Commerce began to examine and approve wholly foreign-owned financial leasing companies. After changing the existing situation in which only Sino-foreign joint ventures were allowed, domestic financial leasing companies began to choose some pilot enterprises. In 2007, the financial sector began to develop in the direction of "institutional diversification and diversification of financial business." Financial leasing companies began to recover gradually. Especially since 2009, China's entire financing leasing industry has entered an unprecedented period of rapid development. By 2013, China has 1026 financial leasing enterprises, the registered capital of the whole industry is about 306 billion yuan, and the scale of financial leasing assets of the whole industry exceeds 3 trillion. The development prospect of financing lease industry in China is broad. However, the financing leasing industry in China is still in its infancy, and how to develop the finance leasing industry is still a problem to be discussed and a major issue facing our country at present. Subsidiary C, subsidiary D, subsidiary E and other subsidiaries have full financial leasing licences covering financial leasing regulated by the CBRC and domestic and foreign leasing approved by the Ministry of Commerce. The business scope covers infrastructure, large equipment, aircraft, Ships and many other fields. As an important member of the industry, it plays a leading role in the industry and has an important influence on the development of the industry. Therefore, the development of XX Leasing Co., Ltd is systematically studied. It is of great significance to promote the development of the company and even the progress of the industry. Based on the recognition of this importance, this paper studies the development strategy of XX Leasing Co., Ltd. under the title of "Research on the Development Strategy of XX Leasing Co., Ltd." This paper is based on the current situation of financing leasing industry in China and the current operating situation of XX Lease Co., Ltd., at the same time, using the experience of foreign financing leasing industry for reference, this paper makes a strategic analysis of XX Lease Co., Ltd. Through the PESTLE and SWOT analysis of internal and external environment, the market and product positioning and the analysis of the company's development goal, we can find out the development strategy of XX Leasing Co., Ltd from the company level, the business level and the function level, which is suitable for the development strategy of XX Leasing Co., Ltd. Finally, the paper points out the steps of implementing the strategy of XX Leasing Co., Ltd., and the measures to be taken in order to ensure the implementation of the strategy at the macro level of industry, the level of enterprise merger and acquisition and the level of enterprise management.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F832.39;F272
本文編號(hào)：2309078
[Abstract]:Financial leasing is a new financial instrument, originated in America in 1950s. American leasing company was established in 1952, which marked the beginning of financial leasing. Financing lease is one of the five financial forms, which is parallel with bank credit, direct financing, trust and insurance, and has developed into the third largest financing method after capital market and bank credit in the world. In general, China's financing leasing industry has gone through the following four stages of development, namely, the initial period of high-speed growth (1981-1987), the stage of market transformation and tortuous development (1988-1998), the period of legal construction (1999-2003). In the 1980s, China began to introduce financial leasing business. On March 24, 2004, the National people's Congress started the legislative process of financial leasing law. 1. After December 10, 2004, the financial leasing of wholly foreign-owned enterprises was formally opened to foreign countries, and the Ministry of Commerce began to examine and approve wholly foreign-owned financial leasing companies. After changing the existing situation in which only Sino-foreign joint ventures were allowed, domestic financial leasing companies began to choose some pilot enterprises. In 2007, the financial sector began to develop in the direction of "institutional diversification and diversification of financial business." Financial leasing companies began to recover gradually. Especially since 2009, China's entire financing leasing industry has entered an unprecedented period of rapid development. By 2013, China has 1026 financial leasing enterprises, the registered capital of the whole industry is about 306 billion yuan, and the scale of financial leasing assets of the whole industry exceeds 3 trillion. The development prospect of financing lease industry in China is broad. However, the financing leasing industry in China is still in its infancy, and how to develop the finance leasing industry is still a problem to be discussed and a major issue facing our country at present. Subsidiary C, subsidiary D, subsidiary E and other subsidiaries have full financial leasing licences covering financial leasing regulated by the CBRC and domestic and foreign leasing approved by the Ministry of Commerce. The business scope covers infrastructure, large equipment, aircraft, Ships and many other fields. As an important member of the industry, it plays a leading role in the industry and has an important influence on the development of the industry. Therefore, the development of XX Leasing Co., Ltd is systematically studied. It is of great significance to promote the development of the company and even the progress of the industry. Based on the recognition of this importance, this paper studies the development strategy of XX Leasing Co., Ltd. under the title of "Research on the Development Strategy of XX Leasing Co., Ltd." This paper is based on the current situation of financing leasing industry in China and the current operating situation of XX Lease Co., Ltd., at the same time, using the experience of foreign financing leasing industry for reference, this paper makes a strategic analysis of XX Lease Co., Ltd. Through the PESTLE and SWOT analysis of internal and external environment, the market and product positioning and the analysis of the company's development goal, we can find out the development strategy of XX Leasing Co., Ltd from the company level, the business level and the function level, which is suitable for the development strategy of XX Leasing Co., Ltd. Finally, the paper points out the steps of implementing the strategy of XX Leasing Co., Ltd., and the measures to be taken in order to ensure the implementation of the strategy at the macro level of industry, the level of enterprise merger and acquisition and the level of enterprise management.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F832.39;F272
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