基于KPI與平衡計分卡耦合的xx銀行績效考評體系研究
[Abstract]:With the acceleration of the opening up of the financial industry and the deepening of the financial reform, commercial banks, as the mainstay of the financial field, are facing complicated domestic and international situations and increasingly fierce market competition. At present, the performance evaluation model of domestic commercial banks is in a period of exploration and transformation, from a single financial performance appraisal system to a performance evaluation system with equal emphasis on financial and non-financial. For the commercial banks facing the financial reform, how to synthesize the key performance indicators and how to improve the core competitiveness through the improvement of the performance appraisal system are explored. In order to achieve the strategic development of commercial banks is very necessary. Balanced scorecard and KPI (key performance indicators) are both performance evaluation tools. On the basis of summarizing the relevant literature and theoretical analysis of performance evaluation of commercial banks, this paper proposes that the two should be coupled to maximize their strengths and circumvent their weaknesses, so as to play a better role in performance appraisal. Then taking XX Bank as an example, on the basis of analyzing the existing problems in its performance appraisal system, the establishment process of the performance appraisal system coupled with KPI and balanced Scorecard is elaborated in detail, which includes: (1) defining the strategic objectives of xx Bank; (2) constructing xx bank balanced scorecard module; (3) determining key success factors; (4) extracting xx bank key performance index (KPI); (5) to realize the coupling of KPI and balanced scorecard; (6) drawing the strategic map of xx bank. (7) to complete the implementation plan of performance appraisal. Finally, the practical application of KPI and balanced scorecard in commercial bank performance evaluation system is analyzed. The performance evaluation system based on the coupling of KPI and balanced scorecard can be used to evaluate the performance of the key indicators, including the four dimensions of finance, customer, internal process and learning and growth. The combination of long-and short-term objectives will promote the commercial banks to better improve the operating efficiency and implement the strategic objectives. Through the causality chain of the indicator driving relation contained in the balanced Scorecard, the driving thought is injected into the KPI, which makes up for the problem of the independence of the KPI index in commercial banks. The coupling of the KPI and the balanced Scorecard realizes the combination of qualitative and quantitative. It can simplify the number of balanced scorecard indicators, reduce the complexity of the strategic objectives from top to bottom, and decompose the strategic objectives into specific tactical objectives, through KPI extraction of key indicators of strategic significance, the number of indicators can be reduced to reduce the complexity of the KPI-KPIs from the top to the bottom. Promote the implementation and implementation of bank strategy. Through the combination of theoretical research and case analysis, this paper applies the performance appraisal process of KPI and balanced Scorecard to XX Bank, which further enriches the performance appraisal theory of commercial banks. This paper analyzes the practical application of the performance appraisal system under this coupling, and provides a set of effective methods for the improvement and strategic development of the performance appraisal system of commercial banks.
【學(xué)位授予單位】:重慶理工大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F832.33;F272.5
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