本文選題：NMG銀行 + 個(gè)人理財(cái)業(yè)務(wù)��； 參考：《黑龍江大學(xué)》2014年碩士論文

【摘要】：在我國經(jīng)濟(jì)穩(wěn)步發(fā)展的大背景下,我國居民整體收入正在不斷的增加,因此可支配收入也隨之增多。銀行個(gè)人理財(cái)業(yè)務(wù)因其風(fēng)險(xiǎn)小、收益高而受到不少居民的青睞,越來越多的人將手中的資金投資于銀行理財(cái)產(chǎn)品以獲得高收益。同時(shí)銀行為調(diào)整資產(chǎn)結(jié)構(gòu)、吸收更多結(jié)構(gòu)性存款,紛紛創(chuàng)新個(gè)人理財(cái)發(fā)展策略,大力發(fā)展個(gè)人理財(cái)業(yè)務(wù),搶奪個(gè)人理財(cái)市場,使得個(gè)人理財(cái)業(yè)務(wù)的競爭異常激烈。本文對NMG銀行的個(gè)人理財(cái)業(yè)務(wù)現(xiàn)狀、現(xiàn)行所采用的個(gè)人理財(cái)策略及存在的問題進(jìn)行詳細(xì)闡述,之后應(yīng)用PEST分析法和SWOT分析法對NMG銀行個(gè)人理財(cái)業(yè)務(wù)的環(huán)境進(jìn)行分析,提出NMG銀行個(gè)人理財(cái)業(yè)務(wù)策略的改進(jìn)及相關(guān)保障措施,希望可以促進(jìn)NMG銀行個(gè)人理財(cái)業(yè)務(wù)不斷的創(chuàng)新,增強(qiáng)NMG銀行個(gè)人理財(cái)業(yè)務(wù)競爭力。
[Abstract]:Under the background of steady economic development, the overall income of Chinese residents is increasing, so disposable income is also increasing. Bank personal finance business is favored by many residents because of its small risk and high income. More and more people invest their funds in bank financial products to obtain high returns. At the same time, in order to adjust the structure of assets and absorb more structural deposits, banks have innovated the development strategy of personal finance, vigorously developed personal finance business, seized the market of personal financial management, and made the competition of personal finance business extremely fierce. In this paper, the current situation of NMG bank's personal finance business, the current personal finance strategy and the existing problems are described in detail, and then the environment of NMG bank's personal finance business is analyzed by pest analysis and SWOT analysis. This paper puts forward the improvement of personal finance business strategy of NMG Bank and the relevant safeguard measures, hoping to promote the innovation of personal finance business of NMG Bank and enhance the competitiveness of personal finance business of NMG Bank.
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F832.2

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1 肖敏;NMG銀行個(gè)人理財(cái)業(yè)務(wù)發(fā)展策略研究[D];黑龍江大學(xué);2014年

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