本文選題：擔(dān)保行業(yè) + 企業(yè)管理��； 參考：《上海交通大學(xué)》2014年碩士論文

【摘要】：隨著改革開(kāi)放政策繼續(xù)深化,社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制的逐步形成和完善,中國(guó)經(jīng)濟(jì)的日漸邁向全球化,我國(guó)的各個(gè)行業(yè)都得到了飛速發(fā)展,融資擔(dān)保行業(yè)也不例外。本文旨在通過(guò)對(duì)安慶市綠油油融資擔(dān)保有限公司內(nèi)外部環(huán)境與條件的分析,制定企業(yè)的全面發(fā)展戰(zhàn)略,從而提高企業(yè)決策的有效及正確性,以維持企業(yè)盈利,實(shí)現(xiàn)企業(yè)的快速發(fā)展。本文采取以邁克爾?波特的競(jìng)爭(zhēng)戰(zhàn)略理論、環(huán)境、市場(chǎng)分析為基礎(chǔ)的戰(zhàn)略理論和核心競(jìng)爭(zhēng)力理論為主要依據(jù),通過(guò)環(huán)境分析法,對(duì)企業(yè)所處的宏觀和行業(yè)外部環(huán)境進(jìn)行細(xì)致分析討論,找出企業(yè)發(fā)展內(nèi)外部的機(jī)會(huì)和威脅;從而制定出公司的戰(zhàn)略方向,并將管理劃分為公司層戰(zhàn)略、業(yè)務(wù)層戰(zhàn)略和職能層戰(zhàn)略三個(gè)層次,每個(gè)層次都對(duì)應(yīng)著不同的解決方案。本文運(yùn)用于上海交通大學(xué)安泰經(jīng)管學(xué)院所學(xué)的戰(zhàn)略管理理論與方法,通過(guò)對(duì)融資擔(dān)保行業(yè)內(nèi)具有典型代表意義的安慶市綠油油融資擔(dān)保有限公司的內(nèi)外部環(huán)境分析,制定合理的發(fā)展和競(jìng)爭(zhēng)策略,并充分發(fā)揮公司現(xiàn)有的優(yōu)勢(shì)資源,著力改善公司面臨的各種劣勢(shì)因素,抓住行業(yè)現(xiàn)階段的機(jī)遇,擺脫行業(yè)面臨的發(fā)展困境,實(shí)現(xiàn)擁有占領(lǐng)市場(chǎng)主動(dòng)權(quán)的自信和實(shí)力的戰(zhàn)略目標(biāo)。本文按照提出問(wèn)題、分析問(wèn)題、解決問(wèn)題的思路,共分為緒論、擔(dān)保行業(yè)現(xiàn)狀及未來(lái)發(fā)展趨勢(shì)分析、綠油油擔(dān)保公司經(jīng)營(yíng)的內(nèi)外部環(huán)境分析、擬定綠油油擔(dān)保公司發(fā)展戰(zhàn)略、保障綠油油擔(dān)保公司發(fā)展戰(zhàn)略實(shí)施的措施等五大部分。
[Abstract]:With the deepening of the policy of reform and opening up, the gradual formation and perfection of the socialist market economy system, and the increasing globalization of China's economy, all industries in China have been developed at full speed, and the financing guarantee industry is no exception. The purpose of this paper is to analyze the internal and external environment and conditions of Anqing Green Oil financing guarantee Co., Ltd., to formulate the overall development strategy of the enterprise, so as to improve the effectiveness and correctness of the enterprise's decision, and to maintain the profit of the enterprise. To realize the rapid development of enterprises. This article takes Michael? Porter's competitive strategy theory, environment, market analysis based on strategic theory and core competitiveness theory as the main basis, through the environmental analysis method, the macro and industry external environment of the enterprise are analyzed and discussed in detail. Find out the internal and external opportunities and threats of enterprise development, and then formulate the strategic direction of the company, and divide the management into three levels: corporate strategy, business strategy and functional strategy, each level corresponding to a different solution. This paper applies the strategic management theory and method studied by Antai School of Economics and Management of Shanghai Jiaotong University, through the analysis of the internal and external environment of Anqing Green Oil financing guarantee Co., Ltd, which has typical representative significance in financing guarantee industry. To formulate reasonable development and competition strategies, to give full play to the company's existing advantages and resources, to make efforts to improve the various inferior factors facing the company, to seize the opportunities at the present stage of the industry, and to get rid of the development predicament faced by the industry. Achieve the strategic goal of having the confidence and strength to occupy the market initiative. According to the ideas of putting forward problems, analyzing problems and solving problems, this paper is divided into four parts: introduction, analysis of the current situation and future development trend of the guarantee industry, analysis of the internal and external environment of the operation of the green oil guarantee company, and formulation of the development strategy of the green oil guarantee company. Guarantee the green oil guarantee company development strategy implementation measures and other five parts.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F272;F832.39

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本文編號(hào)：1833983