本文選題：商業(yè)模式　切入點：價值鏈　出處：《哈爾濱理工大學》2014年碩士論文

【摘要】：在當前的商業(yè)競爭中，企業(yè)之間的已經(jīng)從產(chǎn)品競爭轉(zhuǎn)移到商業(yè)模式的競爭。企業(yè)自身通過不同的方式探索適合自身的商業(yè)模式，以求在市場中領先競爭對手。在眾多的商業(yè)模式變革中，成功與否都將留下值得研究的案例。企業(yè)商業(yè)模式的變革是最根本的保障仍舊是管理層的改革意志和戰(zhàn)略遠見，最直接的變革方法通常來自一線員工的智慧。商業(yè)模式的主體是員工，適合員工的商業(yè)模式通常是適合企業(yè)的商業(yè)模式，因此商業(yè)模式的變革應該重點關注商業(yè)模式如何發(fā)揮員工的智慧。 本文以作者工作的公司凱盛投資咨詢公司為研究對象，，分析凱盛投資咨詢公司變革商業(yè)模式的公司內(nèi)外部原因，從價值鏈的角度對凱盛公司的商業(yè)模式進行分析和評價。通過分析凱盛公司商業(yè)模式中價值活動的重組依據(jù)和原則、對比商業(yè)模式變革前后的盈利能力驗證商業(yè)模式變革的成果。在文中重點研究了凱盛公司借助一線員工發(fā)起商業(yè)模式變革的方法，通過信息系統(tǒng)支持公司各團隊的運作的方法，公司團隊通過信息系統(tǒng)的支持完成業(yè)務運營、業(yè)務創(chuàng)新的過程。通過對凱盛公司商業(yè)模式變革的研究，可以發(fā)現(xiàn)凱盛公司商業(yè)模式變革成功的關鍵因素和可以借鑒的經(jīng)驗，為凱盛公司今后的商業(yè)模式發(fā)展提供系理論化的依據(jù)和系統(tǒng)化的總結(jié)，同時為其他公司提供相關的經(jīng)驗借鑒。
[Abstract]:In the current business competition, the competition between enterprises has shifted from product competition to business model competition. In order to lead competitors in the market. In many business model changes, success or failure will leave a case worth studying. The fundamental guarantee of enterprise business model change is still management's will to reform and strategic foresight. The most direct approach to change usually comes from the wisdom of the front-line staff. The main body of the business model is the employee, and the business model suitable for the employee is usually the business-friendly business model. Therefore, the change of business model should focus on how the business model exerts the wisdom of employees. In this paper, the author of the company Kaisheng Investment Consulting Company as the research object, analysis of the internal and external reasons for the reform of the business model of Kaisheng Investment Consulting Company, From the perspective of value chain, this paper analyzes and evaluates the business model of Kesheng Company. By analyzing the basis and principle of the reorganization of value activities in Kisheng's business model, Comparing the profitability of business model before and after the change of business model to verify the results of business model change. In this paper, we focus on the research on the method of business model change initiated by the front line employees, and the method of supporting the operation of each team through information system. Through the research on the change of business model, we can find the key factors of successful change of business model and the experience we can use for reference, through the support of information system to complete the business operation and the process of business innovation, and through the research on the change of business model, we can find the key factors of successful change of business model of Kisheng. It provides theoretical basis and systematic summary for the future development of business model of Kesheng Company, and provides relevant experience for other companies.
【學位授予單位】：哈爾濱理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F832.39

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