本文選題：證券公司　切入點：投資銀行　出處：《北京郵電大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：證券市場經(jīng)過二十幾年的快速發(fā)展,投資銀行已經(jīng)成為證券公司的重要組成部分,我國證券公司投資銀行建立了與自身相適應(yīng)的經(jīng)營模式。但隨著IPO的暫停,承銷業(yè)務(wù)量不斷下降,以及中國證監(jiān)會加強(qiáng)投資銀行的監(jiān)管,使得投資銀行經(jīng)營模式所依賴的環(huán)境發(fā)生了巨大變化。同時,2013年萬福生科造假上市等一系列事件對投資銀行產(chǎn)生了深遠(yuǎn)影響,投資銀行面臨的經(jīng)營風(fēng)險加大。由于市場環(huán)境的變化,要求我國證券公司投資銀行對自身的經(jīng)營模式進(jìn)行戰(zhàn)略性和適應(yīng)性調(diào)整。 文章以證券公司投資銀行部門的經(jīng)營模式為研究對象,以發(fā)展歷程與現(xiàn)狀著手,從規(guī)模、地位和作用等方面分析了我國證券公司投資銀行的基本情況。另外,在描述我國證券公司投資銀行經(jīng)營模式基本情況的基礎(chǔ)上,通過“中信模式”和“國信模式”兩個典型案例對我國證券公司投資銀行經(jīng)營模式進(jìn)行剖析。對影響投資銀行經(jīng)營模式的環(huán)境分析,在此基礎(chǔ)上,通過波特五力模型和SWOT分析,得出當(dāng)前環(huán)境下我國證券公司投資銀行經(jīng)營模式的路徑選擇,得出中小證券公司投資銀行應(yīng)采取“風(fēng)險控制為核心”的經(jīng)營模式和大型證券公司投資銀行應(yīng)當(dāng)采取“效益管理為核心”的經(jīng)營模式的結(jié)論,并對我國證券公司投資銀行經(jīng)營模式的選擇路徑所面臨的問題和創(chuàng)新發(fā)展進(jìn)行了分析與展望。
[Abstract]:After more than 20 years of rapid development of the securities market, investment banks have become an important part of the securities companies. The investment banks of China's securities companies have established a business model suitable for themselves. However, with the suspension of IPO, The volume of underwriting has continued to decline, and the China Securities Regulatory Commission has strengthened the supervision of investment banks. The environment on which the investment banking business model depends has changed dramatically. At the same time, in 2013, a series of events, such as the counterfeiting and listing of Wanfusheng Branch, had a profound impact on the investment banks. Due to the change of market environment, investment banks of China's securities companies are required to adjust their own business models strategically and adaptively. This paper takes the management model of the investment banking department of the securities company as the research object, proceeds with the development course and the present situation, and analyzes the basic situation of the investment bank of the securities company in China from the aspects of scale, status and function. On the basis of describing the basic situation of the investment banking business model of China's securities companies, Through two typical cases of "CITIC Model" and "Guoxin Mode", this paper analyzes the investment bank management model of China's securities companies. On the basis of the analysis of the environment that affects the investment bank management model, the paper analyzes the model by Porter's five Force Model and SWOT. The path choice of investment bank management mode of China's securities companies under the current environment is obtained. The conclusion is that the investment banks of small and medium-sized securities companies should adopt the management mode of "risk control as the core" and the investment banks of large securities companies should adopt the "benefit management as the core" business model. At the same time, the paper analyzes and prospects the problems and innovative development of investment bank management mode of securities companies in China.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272.3;F832.39

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