發(fā)布時間：2018-02-28 18:44

  本文關鍵詞： 商業(yè)銀行 投資銀行業(yè)務 發(fā)展策略　出處：《南京農業(yè)大學》2014年碩士論文　論文類型：學位論文

【摘要】：隨著中國銀行業(yè)的不斷發(fā)展以及中國國內經濟結構的不斷調整,作為資金融出方的商業(yè)銀行必須跟隨時代的腳步,及時掌握企業(yè)和市場對金融產品和服務的需求變化,現(xiàn)在更多的商業(yè)銀行從傳統(tǒng)走向現(xiàn)代,從單一走向綜合,集團型商業(yè)銀行出現(xiàn)的越來越多。近年來央行大力推進利率市場化、加緊資本約束,眾多改革措施的實施使得商業(yè)銀行面臨嚴峻的國內金融監(jiān)管形勢,這樣就要求商業(yè)銀行必須積極轉變經營模式,跨入新興的廣闊的資本市場,因而新興的投資銀行業(yè)務就成為各家商業(yè)銀行業(yè)務改變發(fā)展模式的必然選擇。H銀行南京分行是一家全國性股份制商業(yè)銀行在江蘇南京開立的分支機構,該行雖然目前也開展投資銀行業(yè)務,但畢竟開辦時間不長,起步較晚,投行業(yè)務發(fā)展滯后,對全行中間業(yè)務收入的貢獻有限,因此急需研究政策和策略,分析問題及原因,來幫助該行盡快發(fā)展好投行業(yè)務,開始一個新的投行業(yè)務發(fā)展局面。對于H銀行南京分行來說,投資銀行發(fā)展的好差,直接關系到全行的很多業(yè)務指標和考核是否能夠完成,而且這是一個新興的金融領域,如果能夠盡快發(fā)展起來投行業(yè)務,就可以幫助完成今后總行下達的利潤和中間業(yè)務收入指標,而且投行業(yè)務收入具有長期的可持續(xù)增長的優(yōu)勢。但是也應該發(fā)現(xiàn),近年來在南京這個城市,金融機構發(fā)展特別迅速,同業(yè)之間存在非常激烈的市場競爭,因此,H銀行南京分行必須在最短的時間快速找準投資銀行業(yè)務新的增長點,必須加快投行業(yè)務發(fā)展的速度,搶抓優(yōu)質客戶,提高中間業(yè)務收入的數(shù)額,擴大市場份額。這些都是本文的研究目的。本文先是闡述H銀行南京分行總體業(yè)務及其投行業(yè)務的發(fā)展現(xiàn)狀、提出發(fā)展投資銀行業(yè)務的意義,然后選擇一家南京地區(qū)的股份制商業(yè)銀行作比較,通過多個角度、多種方式的對比分析,發(fā)現(xiàn)H銀行南京分行在發(fā)展投資銀行業(yè)務的過程中存在的問題以及產生問題的原因。本文運用SWOT分析方法來具體分析H銀行南京分行投資銀行業(yè)務的發(fā)展對策,通過運用相關的投行業(yè)務理論,并借鑒世界上發(fā)展投資銀行業(yè)務比較好的國內外商業(yè)銀行的成功經驗,得到發(fā)展該行投行業(yè)務的戰(zhàn)略方向為差異化發(fā)展,并在差異化戰(zhàn)略框架下,為H銀行南京分行制定了具體可行的發(fā)展策略,通過這些戰(zhàn)略的實施,H銀行南京分行的投行業(yè)務市場競爭力將得到較快的提升。本文注重結合所處城市的實際情況來制定投資銀行業(yè)務發(fā)展的策略。本文的研究對該行投資銀行業(yè)務的發(fā)展提供了探索和幫助,從南京的投行業(yè)務市場來看,目前參與發(fā)展投行業(yè)務的全國性股份制商業(yè)銀行多達十幾家,它們都與H銀行南京分行的情況類似,所以說本文的研究意義不僅在于為H銀行南京分行找尋發(fā)展的路徑,更為全國范圍內與H銀行南京分行同類型的股份制商業(yè)銀行的投行業(yè)務的發(fā)展提供了借鑒和參考。
[Abstract]:With the continuous development of China's banking industry and the constant adjustment of China's domestic economic structure, commercial banks, as financial sources, must follow the footsteps of the times and grasp the changes in the demand for financial products and services from enterprises and markets in a timely manner. Now more and more commercial banks are moving from traditional to modern, from single to comprehensive. More and more group commercial banks have emerged. In recent years, the central bank has vigorously promoted the marketization of interest rates and tightened capital constraints. The implementation of many reform measures makes commercial banks face a severe situation of domestic financial supervision, which requires commercial banks to actively change their business models and step into the emerging and broad capital market. As a result, the emerging investment banking business has become the inevitable choice for each commercial bank to change its mode of development. The Nanjing Branch of Bank H is a branch of a national joint-stock commercial bank in Nanjing, Jiangsu Province. Although the bank also carries out investment banking business at present, after all, it does not start for a long time, starts late, lags behind in the development of investment banking business, and has limited contribution to the income of the whole bank's intermediate business. Therefore, it urgently needs to study policies and strategies, and analyze problems and reasons. To help the bank develop its investment banking business well as soon as possible, and start a new investment banking business development situation. For the Nanjing Branch of H Bank, the poor development of investment banks is directly related to whether many of the bank's business indicators and assessments can be completed. Moreover, this is a new financial field. If the investment banking business can be developed as soon as possible, it can help to achieve the profit and intermediate income targets issued by the head office in the future. Moreover, investment banking revenue has the advantage of long-term sustainable growth. However, it should also be found that in recent years, in Nanjing, financial institutions have developed particularly rapidly, and there is very fierce market competition among the industry. Therefore, in the shortest possible time, the Nanjing Branch of Bank of China must find out the new growth point of investment banking business quickly, speed up the development of investment banking business, seize high quality customers, and increase the amount of income from intermediate business. These are the purposes of this paper. Firstly, this paper expounds the present situation of the overall business of H Bank Nanjing Branch and its investment banking business, and puts forward the significance of developing investment banking business. Then we choose a joint-stock commercial bank in Nanjing to make a comparative analysis, through a variety of angles and ways of comparative analysis. This paper finds out the existing problems and the causes of the problems in the process of developing investment banking business in Nanjing Branch of H Bank. This paper analyzes the development countermeasures of investment banking business in Nanjing Branch of H Bank by using the method of SWOT. By using the relevant investment banking theory and drawing lessons from the successful experience of the domestic and foreign commercial banks that develop the investment banking business in the world, the strategic direction of developing the investment banking business of the bank is the differentiation development. And under the framework of differentiation strategy, the author has worked out concrete and feasible development strategy for H Bank Nanjing Branch. Through the implementation of these strategies, the market competitiveness of investment banking business of Nanjing Branch of H Bank will be promoted rapidly. This paper focuses on formulating the strategy of investment banking business development according to the actual situation of the city in which it is located. It has provided exploration and assistance for the development of the bank's investment banking business. Judging from the investment banking market in Nanjing, there are currently more than a dozen national joint-stock commercial banks participating in the development of investment banking business, all of which are similar to those of H Bank Nanjing Branch. Therefore, the research significance of this paper is not only to find the development path for H Bank Nanjing Branch, but also to provide reference and reference for the development of the investment banking business of the same type of joint-stock commercial banks as H Bank Nanjing Branch in the whole country.
【學位授予單位】：南京農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F832.2

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