本文關(guān)鍵詞：ZJ信托公司競爭戰(zhàn)略研究　出處：《南京大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：ZJ信托前身為南京市信托投資公司,成立于1992年。2010年引入多家戰(zhàn)略投資者實施重組,注冊資本增至5億元人民幣,并更名為“ZJ信托有限責(zé)任公司”(下文簡稱ZJ信托),于2010年11月開業(yè)。信托行業(yè)的準(zhǔn)入門檻非常高,近年來,信托行業(yè)發(fā)展迅速,ZJ信托作為一家年輕的公司,無論是規(guī)模還是收入都遠(yuǎn)低于行業(yè)平均水平。本文通過從ZJ信托的內(nèi)外部環(huán)境進(jìn)行分析,明確外部的機會和威脅,尋找自身優(yōu)勢,彌補自身劣勢,明確ZJ信托在目前市場環(huán)境下的競爭戰(zhàn)略定位與選擇。具體而言,本文可以分為三部分。第一部分包括第一、二章節(jié),簡略介紹研究背景,闡述本文的研究目的與方法,結(jié)合競爭戰(zhàn)略理論對信托行業(yè)進(jìn)行了探討,介紹并對比了國內(nèi)外信托行業(yè)的發(fā)展現(xiàn)狀和趨勢；第二部分包括第三、四章,首先對ZJ集團發(fā)展現(xiàn)狀進(jìn)行了簡單的分析；再使用PEST分析工具及五力模型對企業(yè)內(nèi)外部環(huán)境進(jìn)行了詳細(xì)的分析；最后通過內(nèi)外部環(huán)境份額分析,通過戰(zhàn)略SWOT矩陣進(jìn)行總結(jié),通過與標(biāo)桿企業(yè)的對比,得出ZJ信托的戰(zhàn)略定位。第三部分為第五章,總結(jié)了ZJ信托的競爭戰(zhàn)略以及實施保障。
[Abstract]:ZJ Trust, formerly known as Nanjing Trust and Investment Company, was established on 1992. In 2010, it introduced a number of strategic investors to implement restructuring, the registered capital increased to 500 million yuan. And renamed "ZJ Trust Co., Ltd." (hereinafter referred to as ZJ Trust, opened in November 2010. The trust industry has a very high entry threshold, in recent years, the trust industry has developed rapidly. As a young company, ZJ Trust is far below the industry average in terms of scale and income. This paper analyzes the internal and external environment of ZJ Trust to identify the external opportunities and threats. Look for their own advantages, make up for their own weaknesses, clear ZJ trust in the current market environment under the competitive strategy positioning and choice. Specifically, this paper can be divided into three parts. The first part includes the first and second chapters. This paper briefly introduces the research background, expounds the purpose and method of this paper, discusses the trust industry in combination with the theory of competitive strategy, and introduces and compares the present situation and trend of the trust industry at home and abroad. The second part includes the third and fourth chapters. Firstly, the development of ZJ Group is analyzed. Then use the PEST analysis tool and the five-force model to analyze the internal and external environment of the enterprise in detail; Finally, through the internal and external environment share analysis, through strategic SWOT matrix summary, through the comparison with benchmarking enterprises, the strategic positioning of ZJ trust. The third part is 5th chapter. The competitive strategy and implementation guarantee of ZJ Trust are summarized.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F832.49;F271

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相關(guān)期刊論文 前1條

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本文編號：1404458