【文章頁數(shù)】：57 頁

【學位級別】：碩士

【文章目錄】：
The author
Acknowledgements
Abstract
List of abbreviations
Chapter 1: Background
    1.1 Intrduction
    1.2 Research problem and purpose
Chapter 2: Litature review
    2.1 Defining the literature
    2.2 Literaturelist
Chapter 3: Research and Methodology
    3.1 Research strategy
    3.2 Research design and method
    3.3 Data collection
    3.4 Scope and limitations
Chapter 4: The Chinese food and beverage market
    4.1 Food and Beverage trends in China
    4.2 F&B Market size and economic circumstances
    4.3 Drivers of the Chinese F&B Market
    4.4 Increasing consumer power
    4.5 Niche markets
    4.6 Regions in China
    4.7 Industry overview
Chapter 5: The F&B operational management in China
    5.1 Competition
    5.2 Management in China
    5.3 F&B Market operational challenges
    5.4 Strategies on the Chinese F&B market
    5.5 Chinese market entry
        5.5.1 Entry Barriers
        5.5.2 Cooperation with a Chinese partner
        5.5.3 Personal view from the author
    5.6 Distribution Channels and characteristics
        5.6.1 Hotel and restaurant industry
        5.6.2 Online shopping
        5.6.3 Hypermarkets
        5.6.4 Supermarkets
        5.6.5 Specialty supermarkets
        5.6.6 Convenience stores
        5.6.7 Critical remarks to distribution channels in China
    5.7 F&B and the Chinese Law
        5.7.1 Food safety law
        5.7.2 Intellectual Property Law
        5.7.3 The Chinese legal landscape
        5.7.4 Registration of IP in China
Chapter 6: Trends in the Chinese Food & Beverage Industry
    6.1 Food safety
        6.1.1 Challenges for food-safety
        6.1.2 Preferences from the Chinese consumer
        6.1.3 Local supervision or regulation
        6.1.4 Organic food and food labelling
    6.2 Food waste, garbage and recycling in China
        6.2.1 The food value chain
        6.2.3 Cultural aspects
        6.2.4 Subsidies from the Chinese Government
    6.3 Product customization
    6.4 Chinese branding
    6.5 Brand value and digital marketing
    6.6 Promotion strategy
    6.7 Chinese food delivery services
        6.7.1 New delivery strategy
Chapter 7: Interview outcomes
Chapter 8: Conclusion
Chapter 9: References
Appendix



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