佛塑科技集團股份有限公司智能節(jié)能貼膜項目商業(yè)計劃書
發(fā)布時間：2019-05-27 16:21
【摘要】：國務(wù)院發(fā)布的《關(guān)于加快培育和發(fā)展戰(zhàn)略性新興產(chǎn)業(yè)的決定》中,明確了重點發(fā)展的七大戰(zhàn)略性新興產(chǎn)業(yè),其中節(jié)能環(huán)保被列首位,凸顯了“發(fā)展節(jié)能環(huán)保產(chǎn)業(yè)”的國家戰(zhàn)略地位。根據(jù)規(guī)劃,到2020年,戰(zhàn)略性新興產(chǎn)業(yè)增加值占國內(nèi)生產(chǎn)總值的比重力爭達到15%左右。節(jié)能環(huán)保、新一代信息技術(shù)、生物、高端裝備制造產(chǎn)業(yè)成為國民經(jīng)濟的支柱產(chǎn)業(yè),新能源、新材料、新能源汽車產(chǎn)業(yè)成為國民經(jīng)濟的先導(dǎo)產(chǎn)業(yè)。本文以戰(zhàn)略管理相關(guān)理論為基礎(chǔ),研究目標(biāo)在于制定一份科學(xué)、客觀、合理的商業(yè)計劃書。論文首先對相關(guān)文獻進行了回顧,包括智能膜材料綜述、商業(yè)計劃書、戰(zhàn)略管理與戰(zhàn)略的類型進行了文獻回顧,為制定智能節(jié)能貼膜項目商業(yè)計劃書奠定了理論基礎(chǔ)。其次,對智能節(jié)能貼膜項目合作雙方(佛塑科技和上海硅所)內(nèi)部資源、能力和外部環(huán)境,包括政治環(huán)境、經(jīng)濟環(huán)境、技術(shù)環(huán)境以及市場需求、競爭環(huán)境進行分析,通過分析,得出智能節(jié)能貼膜項目符合國家產(chǎn)業(yè)政策、具備技術(shù)條件、組織管理整合的綜合能力,目前建筑行業(yè)、汽車行業(yè)對新型的節(jié)能環(huán)保的智能貼膜具有很大的需求,該項目具有廣闊的發(fā)展前景,為開展智能節(jié)能膜項目提供客觀的依據(jù)與支持。合作雙方強強聯(lián)合,能夠率先推出性能價格比高的智能節(jié)能貼膜新產(chǎn)品,未來可以在競爭中保持領(lǐng)先優(yōu)勢。通過對該項目進行SWOT分析、目標(biāo)客戶定位與選擇、目標(biāo)市場定位與選擇和競爭優(yōu)勢選擇分析,基于該產(chǎn)品具有溫控智能、安全防爆、隱私功能,結(jié)合目前國內(nèi)玻璃貼膜市場狀況,智能節(jié)能貼膜項目將在布局國內(nèi)玻璃貼膜中高端市場的基礎(chǔ)上,積極開拓國外出口市場。目標(biāo)客戶選擇將是建筑和汽車玻璃貼膜的中高端消費者。最后項目選擇實施高差異與低成本相結(jié)合的戰(zhàn)略,建立關(guān)鍵點高差異訴求,精準(zhǔn)細分市場,以低成本創(chuàng)造高價值,成為行業(yè)中最優(yōu)價值的供應(yīng)商。根據(jù)項目定位制定了項目的實施方案,主要從項目選址、總平面圖布置、工藝流程、廠房建設(shè)、主要設(shè)備、輔助生產(chǎn)設(shè)施等方面進行節(jié)能設(shè)計,提出節(jié)能技術(shù)措施,并進行了有效的節(jié)能總評估,確保項目開展過程符合節(jié)能減排的原則。在此基礎(chǔ)上提出了項目生產(chǎn)組織、市場營銷方案最后,本研究對項目的投資財務(wù)狀況進行了分析。通過財務(wù)分析,可以清晰地了解到項目的成本構(gòu)成以及利潤空間,有利于項目更好地控制成本,把握風(fēng)險,以增加項目成功的可能性。當(dāng)該項目的產(chǎn)能利用率達到24%時能夠達到盈虧平衡。同時對項目開展過程中可能出現(xiàn)的風(fēng)險進行了預(yù)測,項目開展過程中可能出現(xiàn)的風(fēng)險有技術(shù)風(fēng)險和市場風(fēng)險。綜上分析,本研究認(rèn)為該項目風(fēng)險較小、可控性較強,項目可行。
[Abstract]:In the decision on speeding up the cultivation and Development of Strategic emerging Industries issued by the State Council, seven key strategic emerging industries have been identified, among which energy conservation and environmental protection have ranked first. It highlights the national strategic position of "developing energy saving and environmental protection industry". According to the plan, by 2020, the added value of strategic emerging industries will strive to reach about 15% of GDP. Energy saving and environmental protection, new generation of information technology, biology, high-end equipment manufacturing industry has become the pillar industry of the national economy, new energy, new materials, new energy automobile industry has become the leading industry of the national economy. Based on the theory of strategic management, the goal of this paper is to make a scientific, objective and reasonable business plan. Firstly, the related literature is reviewed, including intelligent membrane material review, business plan, strategic management and strategy type, which lays a theoretical foundation for the formulation of intelligent energy saving film project business plan. Secondly, the internal resources, capabilities and external environment, including political environment, economic environment, technological environment, market demand and competitive environment, are analyzed by analyzing the internal resources, capabilities and external environment of the cooperation parties of intelligent energy saving film project (Buddha Plastics Science and Technology and Shanghai Silicon Institute). It is concluded that the intelligent energy saving film sticking project accords with the national industrial policy, has the technical conditions and the comprehensive ability of organization and management integration. At present, the construction industry and the automobile industry have a great demand for the new type of energy saving and environmental protection intelligent film. The project has a broad development prospect and provides objective basis and support for the development of intelligent energy-saving membrane project. Strong cooperation between the two sides, can take the lead in the introduction of high performance-price ratio of intelligent energy-saving film new products, the future can maintain a leading advantage in the competition. Through the SWOT analysis of the project, the target customer positioning and selection, the target market positioning and selection and the competitive advantage selection analysis, based on the product has the temperature control intelligence, the security explosion-proof, the privacy function, Combined with the current situation of the domestic glass film market, the intelligent energy saving film project will actively open up the foreign export market on the basis of the layout of the domestic glass film middle and high end market. The target customer choice will be the construction and automotive glass film of the middle and high end consumers. Finally, the project chooses to implement the strategy of combining high difference with low cost, establishes the demand of high difference in key points, subdivides the market accurately, creates high value with low cost, and becomes the best value supplier in the industry. According to the project positioning, the implementation scheme of the project is worked out, mainly from the project site selection, general plan layout, technological process, plant construction, main equipment, auxiliary production facilities and other aspects of energy-saving design, and put forward energy-saving technical measures. An effective general evaluation of energy saving is carried out to ensure that the project is carried out in accordance with the principle of energy saving and emission reduction. On this basis, the project production organization and marketing plan are put forward. Finally, this study analyzes the investment financial situation of the project. Through financial analysis, we can clearly understand the cost composition and profit space of the project, which is helpful for the project to better control the cost and grasp the risk, so as to increase the possibility of project success. When the capacity utilization rate of the project reaches 24%, it can achieve break-even. At the same time, the possible risks in the process of project development are predicted, and the possible risks in the process of project development are technical risk and market risk. Overall analysis, this study believes that the project risk is small, controllability is strong, the project is feasible.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.7
本文編號：2486301
[Abstract]:In the decision on speeding up the cultivation and Development of Strategic emerging Industries issued by the State Council, seven key strategic emerging industries have been identified, among which energy conservation and environmental protection have ranked first. It highlights the national strategic position of "developing energy saving and environmental protection industry". According to the plan, by 2020, the added value of strategic emerging industries will strive to reach about 15% of GDP. Energy saving and environmental protection, new generation of information technology, biology, high-end equipment manufacturing industry has become the pillar industry of the national economy, new energy, new materials, new energy automobile industry has become the leading industry of the national economy. Based on the theory of strategic management, the goal of this paper is to make a scientific, objective and reasonable business plan. Firstly, the related literature is reviewed, including intelligent membrane material review, business plan, strategic management and strategy type, which lays a theoretical foundation for the formulation of intelligent energy saving film project business plan. Secondly, the internal resources, capabilities and external environment, including political environment, economic environment, technological environment, market demand and competitive environment, are analyzed by analyzing the internal resources, capabilities and external environment of the cooperation parties of intelligent energy saving film project (Buddha Plastics Science and Technology and Shanghai Silicon Institute). It is concluded that the intelligent energy saving film sticking project accords with the national industrial policy, has the technical conditions and the comprehensive ability of organization and management integration. At present, the construction industry and the automobile industry have a great demand for the new type of energy saving and environmental protection intelligent film. The project has a broad development prospect and provides objective basis and support for the development of intelligent energy-saving membrane project. Strong cooperation between the two sides, can take the lead in the introduction of high performance-price ratio of intelligent energy-saving film new products, the future can maintain a leading advantage in the competition. Through the SWOT analysis of the project, the target customer positioning and selection, the target market positioning and selection and the competitive advantage selection analysis, based on the product has the temperature control intelligence, the security explosion-proof, the privacy function, Combined with the current situation of the domestic glass film market, the intelligent energy saving film project will actively open up the foreign export market on the basis of the layout of the domestic glass film middle and high end market. The target customer choice will be the construction and automotive glass film of the middle and high end consumers. Finally, the project chooses to implement the strategy of combining high difference with low cost, establishes the demand of high difference in key points, subdivides the market accurately, creates high value with low cost, and becomes the best value supplier in the industry. According to the project positioning, the implementation scheme of the project is worked out, mainly from the project site selection, general plan layout, technological process, plant construction, main equipment, auxiliary production facilities and other aspects of energy-saving design, and put forward energy-saving technical measures. An effective general evaluation of energy saving is carried out to ensure that the project is carried out in accordance with the principle of energy saving and emission reduction. On this basis, the project production organization and marketing plan are put forward. Finally, this study analyzes the investment financial situation of the project. Through financial analysis, we can clearly understand the cost composition and profit space of the project, which is helpful for the project to better control the cost and grasp the risk, so as to increase the possibility of project success. When the capacity utilization rate of the project reaches 24%, it can achieve break-even. At the same time, the possible risks in the process of project development are predicted, and the possible risks in the process of project development are technical risk and market risk. Overall analysis, this study believes that the project risk is small, controllability is strong, the project is feasible.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.7
【參考文獻】
相關(guān)期刊論文 前1條
1 陳捷;企業(yè)戰(zhàn)略管理理論的發(fā)展過程與趨勢[J];大眾科技;2004年11期
相關(guān)碩士學(xué)位論文 前1條
1 王超;廣州珠江新城N項目商業(yè)計劃書[D];華南理工大學(xué);2011年
，本文編號：2486301
本文鏈接：http://sikaile.net/jingjilunwen/gongyejingjilunwen/2486301.html
最近更新
教材專著
