【摘要】：在全球經(jīng)濟(jì)一體化的大環(huán)境下,從事跨國經(jīng)營的中資企業(yè)面對激烈的市場競爭,要想在國際高端石油市場實現(xiàn)規(guī)模有效可持續(xù)發(fā)展,必須制定科學(xué)有效的發(fā)展戰(zhàn)略。在伊拉克高風(fēng)險的投資環(huán)境下,中資企業(yè)制定科學(xué)的發(fā)展戰(zhàn)略,具有非常重要的意義。 本文運用戰(zhàn)略管理的有關(guān)理論,從中國石油伊拉克公司的實際情況出發(fā),對其發(fā)展戰(zhàn)略進(jìn)行了研究。本文首先從宏觀環(huán)境和行業(yè)環(huán)境方面著手,分析了中國石油伊拉克公司面臨的外部環(huán)境,并利用邁克爾·波特競爭五要素模型分析法對該公司的競爭環(huán)境進(jìn)行了分析,明確了伊拉克石油投資市場的發(fā)展趨勢以及產(chǎn)品的目標(biāo)市場供需狀況,對今后的市場形勢進(jìn)行了預(yù)測；其次,采用SWOT分析法,對中國石油伊拉克公司的內(nèi)部資源和戰(zhàn)略能力進(jìn)行了綜合分析,從而明確了公司的優(yōu)勢和存在的不足,并利用SWOT戰(zhàn)略矩陣優(yōu)化公司的發(fā)展戰(zhàn)略,對公司的發(fā)展進(jìn)行了合理的定位。最后,本文在對中國石油伊拉克公司內(nèi)外部環(huán)境分析的基礎(chǔ)上,提出了公司的戰(zhàn)略目標(biāo)、業(yè)務(wù)發(fā)展戰(zhàn)略和職能戰(zhàn)略,同時分析了公司發(fā)展戰(zhàn)略的實施難點和實施步驟,從核心業(yè)務(wù)、戰(zhàn)略優(yōu)化、企業(yè)管理、隊伍建設(shè)與企業(yè)文化建設(shè)等方面進(jìn)行論述,提出了自己的意見和建議。本文的主要觀點是：中國石油伊拉克公司應(yīng)以石油及天然氣勘探開發(fā)為主營業(yè)務(wù),以煉油化工為輔助業(yè)務(wù),積極實施“三大一統(tǒng)一”(大后勤、大安保、大環(huán)境、統(tǒng)一組織領(lǐng)導(dǎo)和協(xié)調(diào))戰(zhàn)略、快速上產(chǎn)開發(fā)戰(zhàn)略、滾動發(fā)展戰(zhàn)略和甲乙方一體化發(fā)展戰(zhàn)略,進(jìn)一步增強(qiáng)國際市場競爭能力,在伊拉克石油高端市場實現(xiàn)從“小戰(zhàn)艦”到“大航母”的跨越,走一條可持續(xù)發(fā)展的道路。
[Abstract]:Under the environment of global economic integration, Chinese enterprises engaged in transnational operation are faced with fierce market competition. In order to achieve effective and sustainable development in the international high-end oil market, scientific and effective development strategies must be formulated. Under the environment of high risk investment in Iraq, it is of great significance for Chinese enterprises to formulate scientific development strategy. Based on the theory of strategic management, this paper studies the development strategy of China Petroleum Iraq Company. In this paper, the external environment of China Petroleum Iraq Company is analyzed from the macro environment and industry environment, and the competitive environment of the company is analyzed by using Michael Porter's five-factor model of competition. The development trend of the Iraqi petroleum investment market and the supply and demand situation of the target market of the products are clarified, and the market situation in the future is forecasted. Secondly, SWOT analysis method is used to analyze the internal resources and strategic capability of China Petroleum Iraq Company, so as to make clear the advantages and disadvantages of the company, and to optimize the development strategy of the company by using the SWOT strategy matrix. The development of the company for a reasonable positioning. Finally, based on the analysis of the internal and external environment of China Petroleum Iraq Company, this paper puts forward the strategic objectives, business development strategy and function strategy of the company, and analyzes the difficulties and steps of the implementation of the company's development strategy. This paper discusses the core business, strategic optimization, enterprise management, team construction and enterprise culture construction, and puts forward its own opinions and suggestions. The main points of view of this paper are as follows: CNPC should take oil and gas exploration and development as its main business, oil refining and chemical industry as its auxiliary business, and actively implement "three big and one unification" (big logistics, big security, big environment). Unified organization leadership and coordination) strategy, rapid production development strategy, rolling development strategy and Party B integration development strategy, to further enhance the international market competitiveness, From "small warships" to "large aircraft carriers" in the high end of the Iraqi oil market, we will take a sustainable path.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.22;F272

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