【摘要】：作為一家國有性質(zhì)的軌道交通裝備制造企業(yè),南車株洲電力機(jī)車有限公司(以下簡稱“南車株機(jī)公司”)得益于國家4萬億的經(jīng)濟(jì)刺激政策以及國內(nèi)制造成本低等先天優(yōu)勢,近些年實(shí)現(xiàn)了迅猛發(fā)展,在國內(nèi)國外的市場影響力也日益劇增。但隨著國內(nèi)軌道裝備市場的日益飽和、競爭力越發(fā)激烈以及制造成本的不斷上漲,南車株機(jī)公司營收所面臨的“天花板”日漸凸顯。為了在未來的市場中保持已有的市場地位,進(jìn)一步拓展經(jīng)營規(guī)模,實(shí)現(xiàn)自身綜合實(shí)力的全面提升,并籌謀與西門子、阿爾斯通及龐巴迪等國際巨頭的直面競爭,跨產(chǎn)業(yè)及跨區(qū)域發(fā)展將是南車株機(jī)公司的組合選項之一。 本文基于跨產(chǎn)業(yè)及跨區(qū)域經(jīng)營戰(zhàn)略相關(guān)理論,分析了國有企業(yè)實(shí)施跨產(chǎn)業(yè)及跨區(qū)域經(jīng)營的動因及發(fā)展趨勢,針對南車株洲電力機(jī)車有限公司的企業(yè)特性,利用SWOT分析、五力分析及PEST分析,確定了南車株機(jī)公司跨產(chǎn)業(yè)及跨區(qū)域發(fā)展戰(zhàn)略的實(shí)施可行性及其發(fā)展方向的選定形式,并基于協(xié)同理論分別對戰(zhàn)略的架構(gòu)和路徑進(jìn)行了設(shè)計。通過研究分析,本文認(rèn)為南車株機(jī)公司跨產(chǎn)業(yè)和跨區(qū)域經(jīng)營戰(zhàn)略實(shí)施過程中應(yīng)以相關(guān)性業(yè)務(wù)領(lǐng)域和市場區(qū)域為主,適度探索非相關(guān)性業(yè)務(wù)領(lǐng)域和市場區(qū)域,而在切入跨產(chǎn)業(yè)和跨區(qū)域經(jīng)營戰(zhàn)略過程中應(yīng)以漸變式與突變式相結(jié)合的方式進(jìn)入。 本文的研究為南車株機(jī)公司跨產(chǎn)業(yè)和跨區(qū)域經(jīng)營戰(zhàn)略的實(shí)施提供了理論依據(jù),實(shí)施效果良好,對中國國有企業(yè)在當(dāng)前市場形勢下進(jìn)行現(xiàn)代化多元化戰(zhàn)略升級具有一定的參考意義。
[Abstract]:As a state-owned rail transit equipment manufacturing company, Nanchang Zhuzhou Electric Locomotive Co., Ltd. (hereinafter referred to as "Nanchuan Zhuzhou Electric Locomotive Company") has benefited from the country's $4 trillion economic stimulus policy and the inherent advantages of low domestic manufacturing costs. In recent years, achieved rapid development, domestic and foreign market influence is also increasing. But as the domestic rail equipment market becomes increasingly saturated, competitive and manufacturing costs continue to rise, the "ceiling" facing the company's revenues is becoming increasingly prominent. In order to maintain the existing market position in the future market, to further expand the business scale, to realize the overall upgrading of its comprehensive strength, and to plan to face up to the competition with the international giants such as Siemens, Alstom and Bombardier, Cross-industry and cross-regional development will be one of the combination options of Nanche. Based on the theory of cross-industry and cross-regional management strategy, this paper analyzes the motivation and development trend of state-owned enterprises to implement cross-industry and trans-regional management. According to the enterprise characteristics of Nanchang Zhuzhou Electric Locomotive Co., Ltd, this paper uses SWOT to analyze. Based on the analysis of five forces and PEST, the feasibility of implementing the cross-industry and cross-regional development strategy and the selected form of its development direction are determined, and the structure and path of the strategy are designed based on the synergy theory. Based on the research and analysis, this paper thinks that in the process of implementing the cross-industry and cross-regional management strategy, the related business field and market area should be the main focus, and the non-related business field and market area should be explored moderately. In the process of cross-industry and cross-regional management strategy, it should be entered by the combination of gradual change and mutation. The research in this paper provides a theoretical basis for the implementation of cross-industry and cross-regional management strategy of Nanche Zhuji Company, and the effect of the implementation is good. It has certain reference significance for Chinese state-owned enterprises to carry on modernization diversification strategy upgrade under the current market situation.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.472;F272

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