MG環(huán)境下AIO公司2014-2016年發(fā)展戰(zhàn)略的制定與實施
發(fā)布時間：2018-11-06 15:00
【摘要】：MG是美國卡耐基大學(xué)與東北大學(xué)合作開設(shè)的一門課程,即Management Game的簡稱,AIO公司是在MG環(huán)境下運營的一家以腕表為主營業(yè)務(wù)的跨國公司。本文依據(jù)較為成熟的戰(zhàn)略管理理論框架,對AIO公司2014-2016年的發(fā)展戰(zhàn)略展開了較為系統(tǒng)的研究。全文共分為7章。第1章闡述了本文的選題背景和研究意義、研究思路與主要內(nèi)容、主要研究方法等。第2章概述了戰(zhàn)略管理理論,包括戰(zhàn)略管理的內(nèi)涵與特征、戰(zhàn)略管理的作用、戰(zhàn)略管理的層次、戰(zhàn)略管理流程等,為本文的后續(xù)研究奠定了理論基礎(chǔ)。為了使讀者對本文的研究對象有一個大致的了解,第3章對其組織結(jié)構(gòu)、企業(yè)文化、主要產(chǎn)品及其市場覆蓋范圍等進行了簡要的介紹。第4章認(rèn)真分析了 AIO公司2014-2016年所處內(nèi)外部環(huán)境,包括政治法律、經(jīng)濟、社會文化、科技等宏觀環(huán)境、腕表產(chǎn)業(yè)環(huán)境及其競爭環(huán)境、AIO公司的內(nèi)部環(huán)境等,并得出了相應(yīng)的SWOT矩陣,指出了 AIO公司所具有的優(yōu)勢和劣勢,所面臨的機會與威脅。第5章依據(jù)環(huán)境分析所得到的SWOT矩陣,在明確了 AIO公司2014-2016年戰(zhàn)略目標(biāo)基礎(chǔ)上,為AIO公司選擇了集中型成長戰(zhàn)略作為其未來三年的總體發(fā)展戰(zhàn)略,并分別針對其兩種主要產(chǎn)品,確定了各自的具體戰(zhàn)略選擇。第6章則分別從實施計劃、實施舉措、實施成效、有待改進之處及改進方法四個方面,對AIO公司2014年、2015年和2016年的戰(zhàn)略實施進行了闡述。第7章為本文的結(jié)束語。
[Abstract]:MG is a course offered jointly by Carnegie University and Northeast University in the United States. AIO Company is a multinational company operating under the MG environment with watch as its main business. Based on the mature framework of strategic management theory, this paper makes a systematic study on the development strategy of AIO Company from 2014 to 2016. The full text is divided into seven chapters. Chapter 1 describes the background and significance of this paper, research ideas and main contents, the main research methods and so on. The second chapter summarizes the theory of strategic management, including the connotation and characteristics of strategic management, the role of strategic management, the level of strategic management, strategic management process and so on, which lays a theoretical foundation for the follow-up study of this paper. In order to give readers a general understanding of the object of this study, chapter 3 briefly introduces its organizational structure, corporate culture, main products and its market coverage. Chapter 4 analyzes the internal and external environment of AIO Company from 2014-2016, including the macro environment of political law, economy, social culture, science and technology, the industrial environment of wrist watch and its competition environment, the internal environment of AIO Company, etc. The corresponding SWOT matrix is obtained, and the advantages and disadvantages, opportunities and threats faced by AIO are pointed out. In chapter 5, according to the SWOT matrix obtained from the environmental analysis, on the basis of defining the strategic objectives of AIO Company for 2014-2016, we select the centralized growth strategy for AIO Company as its overall development strategy for the next three years. And for its two main products, determined their specific strategic options. Chapter 6 expounds the strategic implementation of AIO Company in 2014, 2015 and 2016 from four aspects: the implementation plan, the implementation measures, the implementation results, the areas to be improved and the methods to be improved. Chapter 7 is the conclusion of this paper.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272;F426.87
本文編號：2314624
[Abstract]:MG is a course offered jointly by Carnegie University and Northeast University in the United States. AIO Company is a multinational company operating under the MG environment with watch as its main business. Based on the mature framework of strategic management theory, this paper makes a systematic study on the development strategy of AIO Company from 2014 to 2016. The full text is divided into seven chapters. Chapter 1 describes the background and significance of this paper, research ideas and main contents, the main research methods and so on. The second chapter summarizes the theory of strategic management, including the connotation and characteristics of strategic management, the role of strategic management, the level of strategic management, strategic management process and so on, which lays a theoretical foundation for the follow-up study of this paper. In order to give readers a general understanding of the object of this study, chapter 3 briefly introduces its organizational structure, corporate culture, main products and its market coverage. Chapter 4 analyzes the internal and external environment of AIO Company from 2014-2016, including the macro environment of political law, economy, social culture, science and technology, the industrial environment of wrist watch and its competition environment, the internal environment of AIO Company, etc. The corresponding SWOT matrix is obtained, and the advantages and disadvantages, opportunities and threats faced by AIO are pointed out. In chapter 5, according to the SWOT matrix obtained from the environmental analysis, on the basis of defining the strategic objectives of AIO Company for 2014-2016, we select the centralized growth strategy for AIO Company as its overall development strategy for the next three years. And for its two main products, determined their specific strategic options. Chapter 6 expounds the strategic implementation of AIO Company in 2014, 2015 and 2016 from four aspects: the implementation plan, the implementation measures, the implementation results, the areas to be improved and the methods to be improved. Chapter 7 is the conclusion of this paper.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272;F426.87
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