【摘要】：普適商務(wù)是一個較新的研究領(lǐng)域,相關(guān)理論和應(yīng)用尚不成熟,特別是針對普適商務(wù)的信任研究,由于缺乏消費者的直觀體驗,很難收集到真實的測度數(shù)據(jù)。本文基于設(shè)備視角,引入UTAUT2模型,從5個方面的因素(隱私關(guān)注、信任傾向、績效期望、便利條件、享樂動機)出發(fā),選擇可穿戴設(shè)備對普適商務(wù)的初始信任進行研究。通過問卷調(diào)查,收集了266份有效問卷,采用結(jié)構(gòu)方程模型進行了實證分析,結(jié)果發(fā)現(xiàn)隱私關(guān)注、信任傾向及UTAUT2模型中的便利條件、享樂動機因素在p0.001水平下對普適商務(wù)的初始信任有顯著影響,說明基于可穿戴設(shè)備的普適商務(wù)活動是個隱私性、娛樂性、個性化較強的消費領(lǐng)域。研究的結(jié)論可以為可穿戴商務(wù)的信任研究提供借鑒。
[Abstract]:Universal commerce is a new research field. The related theories and applications are not mature, especially for the trust research of universal commerce. Due to the lack of intuitive experience of consumers, it is difficult to collect real measurement data. Based on the device perspective, this paper introduces UTAUT2 model and studies the initial trust of universal commerce by wearable devices from five factors (privacy concern, trust tendency, performance expectation, convenience and pleasure motive). Through questionnaires, 266 valid questionnaires were collected, and the structural equation model was used to carry out empirical analysis. The results showed that privacy concerns, trust tendency and convenience conditions in UTAUT2 model were found. Hedonic motivation factors have a significant impact on the initial trust of universal commerce at the level of p0.001, which indicates that universal business activities based on wearable devices are a private, entertaining and personalized consumption area. The conclusions of the study can be used for reference in the trust research of wearable business.
【作者單位】： 上海理工大學(xué)管理學(xué)院;浙江科技學(xué)院經(jīng)管學(xué)院;美國西佛羅里達大學(xué)商學(xué)院;
【基金】：國家自然科學(xué)基金項目(71171135) 上海市一流學(xué)科項目(S1201YLXK)
【分類號】：F426.6

【共引文獻】

相關(guān)期刊論文 前10條

1 黃麗s，

本文編號：2305579