【摘要】：供電企業(yè)走向市場,營銷工作是關(guān)鍵。電力營銷工作的好壞,直接關(guān)系到電力企業(yè)的經(jīng)濟(jì)效益,同時(shí)電力營銷管理的整體水平也直接決定著電力企業(yè)形象和服務(wù)水平,這就對(duì)供電企業(yè)營銷管理和優(yōu)質(zhì)服務(wù)水平提出了更高的要求,企業(yè)信息化是實(shí)現(xiàn)上述目標(biāo)的一種重要技術(shù)手段。 根據(jù)電力營銷管理的模式及情況,在需求分析的基礎(chǔ)上對(duì)主要業(yè)務(wù)流程進(jìn)行歸納整理,提出電力營銷一體化平臺(tái)的設(shè)計(jì)方法。論文依據(jù)需求分析結(jié)果得到系統(tǒng)設(shè)計(jì)目標(biāo)功能模塊,開發(fā)了B/S模式的營銷GIS一體化平臺(tái),對(duì)系統(tǒng)的開發(fā)模式、設(shè)計(jì)方案、功能模塊,功能實(shí)現(xiàn)等進(jìn)行了探討。 本系統(tǒng)的主要特色在于：采用數(shù)據(jù)集中、業(yè)務(wù)分散的思想對(duì)軟件進(jìn)行設(shè)計(jì),采用多層結(jié)構(gòu)、構(gòu)件化和面向?qū)ο蠓椒ㄟM(jìn)行軟件開發(fā),采用組件化開發(fā)方式對(duì)系統(tǒng)業(yè)務(wù)軟件進(jìn)行設(shè)計(jì),本系統(tǒng)開發(fā)后,各模塊業(yè)務(wù)流程規(guī)范,有利于與用戶之間的溝通,提高了工作效率,系統(tǒng)數(shù)據(jù)集中管理,提高了電力企業(yè)管理水平�？傊�,系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn),整合生產(chǎn)、調(diào)度和營銷等專業(yè)信息資源,搭建基于GIS的電力一體化營銷平臺(tái),實(shí)現(xiàn)了營銷跨專業(yè)的高效協(xié)同。
[Abstract]:Marketing is the key for power supply enterprises to go to the market. The quality of electric power marketing is directly related to the economic benefits of electric power enterprises. At the same time, the overall level of power marketing management directly determines the image and service level of electric power enterprises. This puts forward higher requirements for marketing management and high quality service level of power supply enterprises. Enterprise informatization is an important technical means to achieve the above goal. According to the mode and situation of electric power marketing management, the main business process is summarized and arranged on the basis of demand analysis, and the design method of electric power marketing integrated platform is put forward. According to the result of requirement analysis, the paper obtains the target function module of the system, develops the integrated platform of marketing GIS based on the B / S model, and discusses the development mode, design scheme, function module and function realization of the system. The main features of the system are that the software is designed with the idea of data concentration and business decentralization, and the software is developed with multi-layer structure, component-based and object-oriented method. After the development of the system, the business process of each module is standardized, which is conducive to the communication with the users, improves the working efficiency, and the centralized management of the system data. The management level of electric power enterprises has been improved. In short, the design and implementation of the system, integration of production, scheduling and marketing and other professional information resources, build an integrated power marketing platform based on GIS, to achieve cross-professional marketing efficient collaboration.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP311.52;F426.61

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